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Why B2B Tech Companies Need Public Relations to Stand Out in a Competitive Market

5W PR

Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.

B2B 78
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The 21 Responsibilities of PR and What They Entail

Onclusive

Media Training. With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Reputation Management. Managing PR Agencies.

Training 370
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. Join us for “ The Complete Guide to Building an Impactful Relationship with Your PR Agency ” webinar on Thursday, February 25th!

Agency 195
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The 22 Responsibilities of PR and What They Entail

Onclusive

Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.

Training 195
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Free Report! The Keys to Building a Successful Social Media Team

Cision

Find out how at Mari Smith’s “Ramp Up Facebook and ROI” webinar! When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Register today!

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How to write a press release: Layout, tips + free template

Presspage

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. In other words, it should inspire actionnot simply be the final result.

Writing 78
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. She shared her approach on the webinar. The program has since grown to 15 schools nationwide.