Media Training and Small Business - Public Relations Today

The Three Biggest Media Mistakes Top Executives Make

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training

Media Training Media Training Interviews

The 3 Biggest Media Mistakes Top Executives Make

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training

Media Training Media Training Small Business

How to Prepare & Coach Executives Through Media Interviews

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews

Interviews How To Media Media Training

7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

At a certain point, most small businesses outgrow their first forays into public relations. Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides.

Company

Company Interviews Reputation Privacy

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

Most small business owners cannot afford a PR firm. This is what I have been teaching for years. Go over, subscribe to my YouTube channel, check out all the information that’s there. I show you step-by-step how you can do this. But by learning how to do it, you become that PR specialist.

Publicity

Publicity Pitching System Small Business

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching

Pitching Financial Small Business YouTube

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about.

Trends

Trends Television Exercises Pitching

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

PRSay

FEBRUARY 28, 2023

He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Or he might have a follow-up question and can’t reach the primary source directly. Can you get an answer for me?” It’s about “facilitating those last-minute things.”

Report

Report Local Media Pitching

Influencers

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

How To

How To Branding Brand Video

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity

Publicity Marketing Video YouTube

Pitch the Media

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. You’ve finally done it. ” The answer is no.

Pitching

Pitching Media Television How To

Journalists

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists.

Television

Television Pitching Interviews Radio

Can I Quote You on That? Three Interviewing Blunders to Avoid

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.

Interviews

Interviews Media Training Training Trends

New Webinar | 3 Marketing Trends to Track in 2018

wiredPRworks

JANUARY 3, 2018

Whether they’re entrepreneurs, startups, small businesses, associations or corporations, Barbara consults with her clients on ways to quickly achieve their marketing goals to increase visibility, attract leads, grow business, and click with crowds using power full social media, content marketing, and PR strategies.

Trends

Trends Insurance Insurance Marketing

Communication in Top Eight Digital Skills Needed

The Proactive Report

OCTOBER 19, 2015

” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. The BBC article lists these five basic skills: Manage information.

Communications

Communications Training Web Analytics

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels.

Meeting

Meeting Social Media Employee Pinterest

30 podcasts PR pros should listen to

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching

Pitching Interviews Trends Journalism

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. PRNEWS Blog.

Blogging

Blogging Education Resources Creativity

PR Rock Stars: Solo PR Consultant Peg Roessler

Communications Conversations

JULY 18, 2019

The information is presented in a really fun and approachable manner that takes small business owners and entrepreneurs through a step-by-step process of finding a story, identifying the best media match for that story, writing a pitch, developing key messages, media training, as well as what to expect at the TV station.

Local

Local Course Community Interviews

Pitching the Media – 31 Tips to Start Today

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Here you go! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching

Pitching Media Interviews Video

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media

Media Pitching Privacy Video

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube

YouTube Video Industry How To

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Trends Video

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media

Media Nonprofit Pitching Television

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity?

Publicity

Publicity YouTube Advertising Advertising

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Interviews

Pitch the Media Regulary

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Video

Pitch the Media Today

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Television Media YouTube

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis

Crisis YouTube Video Industry

PR Myth #5

PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

Video

Video YouTube Industry System

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

YouTube

YouTube Pitching Video System

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m still debunking PR Myths and this week is PR Myth #3 which is that PR generates sales. Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no.

Television

Television Print Interviews YouTube

PR Myth #2

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1.

Pitching

Pitching Television Interviews YouTube

PR Myths

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

YouTube

YouTube Video How To Pitching

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

Pitching

Pitching Media Financial YouTube

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter

Twitter Pitching Financial Video

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day.

Video

Video Strategy YouTube Pitching

What to Pitch the Media in Spring

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Happy Spring!!!

Pitching

Pitching Television Media Real Estate

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? Both are needed in business but which one is most valuable? 3 – publicity is what we call “earned media.” You might be surprised to learn that it’s actually publicity. #1

Advertising

Advertising Advertising Publicity Video

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

How To

How To Pitching YouTube Advertising

Media Storytelling

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Storytelling

Storytelling Media Video YouTube

The Three Biggest Media Mistakes Top Executives Make

The 3 Biggest Media Mistakes Top Executives Make

Trending Sources

How to Prepare & Coach Executives Through Media Interviews

7 Signs Your Company Is Ready To Step Up Its PR

What Skills Make the Best Public Relations Specialist?

What to Pitch in October

TikTok Trends

Local Reporters Give Advice on How PR Pros Can Build Media Relationships

Influencers

Public Relations in Marketing

Pitch the Media

Journalists

Can I Quote You on That? Three Interviewing Blunders to Avoid

New Webinar | 3 Marketing Trends to Track in 2018

Communication in Top Eight Digital Skills Needed

PR Rock Stars: Winona State alum & Pediatric Home Service’s Katlyn Bourget

30 podcasts PR pros should listen to

7 PR Blogs You Should Be Following

PR Rock Stars: Solo PR Consultant Peg Roessler

Pitching the Media – 31 Tips to Start Today

Easy Trick to Land in the Media

Go from Established to Known

Newsjacking Idea

What to do with Media Appearances

Pitching News Today

Back to School Media Pitches

Positioning Yourself as a Media Expert

Why Publicity?

Pitching Multiple Media Outlets

Pitch the Media Regulary

Pitch the Media Today

PR Myth #6 – PR is Only for Crisis

PR Myth #5

PR Myth #4 – Size Doesn’t Matter

PR Myth #3 – PR Generates Sales

PR Myth #2

PR Myths

What to Pitch the Media in May

Pitch Around Elon Musk and Twitter

Video Strategy Plan

What to Pitch the Media in Spring

Advertising vs Publicity

How to Get in Magazines

Media Storytelling

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