Media Training Small Business Writing 
Cision
SEPTEMBER 14, 2015
And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.
PR for Anyone
OCTOBER 28, 2021
“Who writes about [industry] for [publication].” Most small business owners cannot afford a PR firm. You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. ” Just like that.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PRSay
FEBRUARY 28, 2023
When I get a pitch from someone in India who’s done a capital raise, that’s great but we’re not gonna write about that because it’s not here,” Jacobs said. He might talk directly with a small business owner for a story, but Jacobs doesn’t always have that access at large corporations. Understand newsworthiness.
PR for Anyone
MAY 24, 2022
Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. You should only put logos on when you are interviewed or quoted. So that is this week’s free publicity tip.
The Proactive Report
OCTOBER 19, 2015
” The lack of digital skills and how it affects productivity in business has been in the news a lot lately. The BBC reports today that more than 12 million people, and one million small businesses, in the UK fall into the digital skills gap. We need to know: how to write for the web. how to communicate visually.
Marketwired
FEBRUARY 16, 2016
Rethink writing: Michelle Messenger Garrett. Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR.
Shift Communications
FEBRUARY 3, 2016
In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? No one wants to be the one that caused THAT headline or article that harms your business. Let’s dig into this a bit more.
Expert insights. Personalized for you.
120 
Let's personalize your content