This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A company with two plane crashes in the last year asks people to post their bucket list destinations on socialmedia. A socialmedia manager loses their temper in a customer service post on Facebook. Everyone is using socialmedia for marketing today. 2) Socialmediatraining for users in the organization.
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. MediaTraining. SocialMedia & Community Management. Relationship building takes time.
Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Socialmedia is your competition. First, you need to make sure your executives know more about socialmedia than just the name of the platforms. Are you even in the game?
Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their socialmedia strategies in the past 12 months.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There is no easier way to build a brand than with socialmedia. Now, I want you to use socialmedia and build out that brand. Use socialmedia to share your message and build your brand.
When developing a public relations or marketing strategy, many companies decide to start by jumping on the socialmediatrain. While getting started with a socialmedia strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Not all social networks are the same.
Between socialmedia apps, live TV, and countless streaming services, we’re exposed to and captivated by all sorts of digital media. Since 2021, video consumption among the U.S. customers “spending 454 minutes (seven hours and 34 minutes) a day watching digital media.” population has grown by 7.7%, with U.S.
Google the phrase “Socialmediatraining Minneapolis.” In a nutshell, that describes my experience with socialmediatraining programs (or a lack thereof) in the Twin Cities. Socialmedia advertising –potentially the biggest need of them all right now. ” What comes up?
Over the past decade, socialmedia has dramatically changed the way we find, access and read the news. Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the socialmediatrain too.
George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto socialmedia and then went viral.
Mediatraining has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI. Content creation AI-powered tools are able to generate everything from news articles to socialmedia posts. They are highly realistic AI-manipulated videos that can spread misinformation.
Socialmedia, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? How important is multimedia storytelling (video, design and photography)? News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.
Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and socialmedia. Media Relations.
A crisis can occur so much faster now and the information can spread like wildfire on socialmedia. If it’s a well-known brand the crisis will hit the mainstream media and get amplified by socialmedia. A customer posted a video of how easy it is to unlock their bike locks with a Bic pen.
Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and socialmedia activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?
Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are also looking for new ways to gather photos and video, and will have a new appreciation for any quality multimedia you can provide.
I have created a couple in the last 12 months one was a socialmedia timeline and the other was a socialmedia cheat sheet with all the picture and video sizes in it. Amusing Marketing SocialMediaTraining and Tips infographic world' I know how long a good infographic can take.
This is where some targeted mediatraining right before interviews is highly recommended. Make socialmedia job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on socialmedia. neglected to mention the mattress company sponsoring the tour.
I’ve been mediatraining executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Socialmedia conversations and past articles, blogs, comments, tweets, etc.,
For both our clients and ourselves, we must spot and respond to, correct, or mitigate anything erroneous being said by the traditional media or those on socialmedia. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the socialmedia platforms.
A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. MediaTraining noted that Cosby’s mishandling of the interview resulted in even more media and socialmedia coverage about the sexual assault allegations. MediaTraining'
GO beyond socialmedia and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts.
” As a result of the changes, including how socialmedia amplifies what you share in print, online or on TV, you have to prepare differently. It’s a very noisy landscape, tensions run high on different topics and taking an interview means being present and ready to navigate questions beyond the messages you want to share.
Relevance in a digital landscape Press releases remain a staple for journalists and media outlets because they are concise, structured, and easy to distribute. A well-crafted press release saves them the hassle of piecing together a story from scattered sources, such as your socialmedia accounts, website, and newsroom.
Provide SocialMedia or Content Training LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences. It’s a great place to start as executives can fully own their presence, serving as a valuable client relationship and business development platform.
Hellos & Goodbyes: Brian Williams returns to TV on MSNBC ( The New York Times ); Literary magazine The America Reader is shuttering ( POLITICO Media ) Premiere of The Muppets delivers a two-year high for timeslot at ABC ( TV by the Numbers ). New Launches: Facebook launches 360 videos with Star Wars, SNL and GoPro ( CNN Money ); Time Inc.
Make sure that if you make that investment, you see the return in products sold, people coming to your site or socialmedia, or growing your list with potential clients or customers. Watch the video I did for you below and learn more. Ask for their results, click through rates, engagement, etc. PR FOR ANYONE.
Assume that anyone reading the email will leak it to socialmedia, or the private speech you’re giving to your team is secretly being videoed. Though transparency is key, it’s important to realize the risks of sharing sensitive information digitally.
GO beyond socialmedia and start a personal relationship with your important contacts. Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Learn how to take great photographs, how to edit images and make ‘eye-candy’ social posts.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.
When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m sure by now you’ve heard of Clubhouse, the new, hot socialmedia platform that is strictly audio. audio socialmedia platforms.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. it needs to be based on a story.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on socialmedia. PR FOR ANYONE.
I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. Start on socialmedia and be “social.” See what kinds of things they’re posting on socialmedia.
The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with socialmedia is the “social” part. Are you socially listening to the online conversation? We pitch the media.
These include videos, webinars, podcasts, articles, and socialmedia posts. Consider the following examples: Kroger Uses Video to Elevate the Pharmacist’s Expertise You can find pharmacies in Kroger grocery stores all over the country. Depending on who you pick, be prepared to train your thought leaders.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. You also need to be able to do a review of your assets (website and socialmedia) and make sure you check out when the media checks you out. Follow the system above.
Here’s a short video I did about niching: It’s difficult to be all things to all people. It’s important to put out regular content, to be featured in the media. SocialMedia and Influence. Does your socialmedia reflect who you are and what you do? I know many of you are afraid to niche.
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out socialmedia and what people are talking about.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Use media to land more media. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.
Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Create and post a video. Do a Live video on Facebook or LinkedIn. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches.
Here’s a video I did about that recently: Once you can really lay out your WOW… think about what people love about you and how you can incorporate that into it. And now, start to use that in your content, your socialmedia, your media appearances and turn yourself into someone who is captivating to an audience!
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content