PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Today’s successful PR pro should know their way around a variety of tech, including presentation software. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Be tech-savvy – and then some.

Training 159

Training Pitching Writing Video 159

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

A basic media database tool like Cision and query site ProfNet are indispensable for media relations pros. But there are newer “hacks” like email acceleration software (we like ToutApp) , and email search tools like Connectifier or SellHack for hard-to-find email addresses. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 102

Social Media Privacy Media Employee 102

PRSay

NOVEMBER 28, 2018

This pitch came from a company that provides a software platform for business leaders to mentor young people remotely (typically while the mentor is at work and the mentees are at school). I recommended flipping the pitch around to focus on those users and leave the buzzwords on the cutting room floor.

Pitching 140

Pitching Travel Software Groups 140

5W PR

OCTOBER 7, 2024

Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Presspage

AUGUST 5, 2024

Who will respond to media inquiries? By getting those questions sorted in advance, you can provide media training to relevant stakeholders to keep your team on the same page and avoid conflicting conversations. Who will field phone calls? Consider this: Who are your experts in different crisis scenarios?

Crisis 78

Crisis Reputation How To Media 78

Presspage

AUGUST 5, 2024

Who will respond to media inquiries? By getting those questions sorted in advance, you can provide media training to relevant stakeholders to keep your team on the same page and avoid conflicting conversations. Who will field phone calls? Consider this: Who are your experts in different crisis scenarios?

Crisis 78

Crisis Reputation How To Media 78

Prohibition

APRIL 12, 2023

Our expert team initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Healthcare 62

Healthcare Exercises Media Training Software 62

ImPRessions - Crenshaw Communications

DECEMBER 8, 2021

Any company can benefit from media training , but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. What makes a good media prep session? Pros and cons of virtual media trainings.

Media Training 334

Media Training Training Media Interviews 334

The Proactive Report

OCTOBER 19, 2015

Using blogging software. Being able to create good content using digital tools is an essential PR skill today. And it goes much further than the traditional PR skills of writing and research: Photography. Coding basics. This is another new skill that has not been taught to PR students.

Communications 100

Communications Training Web Analytics 100

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. We believe businesses can grow with a conscience, and succeed with a soul — and that they can do it with inbound. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Select a single spokesperson in advance, make sure that they receive the necessary media training and make them responsible for communicating with your stakeholders during a crisis.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Norton's Notes

SEPTEMBER 16, 2016

The industry often goes for expensive solutions like the ones I use such as Radian6 , Sysomos or the more simplistic-yet still powerful content marketing software like BuzzSumo or SEMrush. If you want to identify popular content, you’ll need different software than if you were looking to improve on sales/conversions.

Social Media 28

Social Media Pinterest Media Analytics 28

Marketwired

FEBRUARY 16, 2016

An example comes from B2B software, of all places. And as professionals, we need to train ourselves to look at the world through a creative lens because that’s what gives our goals and business strategies their emotional spark and helps us connect with the people we’re trying to reach. cookies ‘n cream.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like. Marketing be nimble.

Marketing 198

Marketing Employee Content Marketing Media Training 198

ImPRessions - Crenshaw Communications

MAY 31, 2017

To add to its woes, the New York Times exposed Uber’s stealth use of software to evade regulators in a major breaking story. In my experience, advance preparation and formal media training are helpful, and periodic refreshers are a great idea, but there are simply some individuals who are born for this work.

Crisis 180

Crisis Airlines Brand Branding 180