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Media Relations Securing interviews, press releases, and feature articles in relevant publications helps B2B tech companies gain exposure. Thought Leadership Contributing to industry publications, speaking at conferences, and participating in webinars demonstrates expertise. It also builds trust among potential customers.
MediaTraining. With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives. Multimedia Development & Visual Storytelling.
Leading up to the webinar, we’d like to share an overview of the reasons to work with a PR agency, how an agency can contribute to your communications strategy, tips for selecting the right agency for your business, and how to set expectations for a productive relationship.
MediaTraining With the reach of today’s media formats and the explosion of publications, mediatraining is important for a much larger number of people in an organization. PR professionals are now responsible for training a growing number of executives.
I like using creativity and storytelling. I’m doing a training session that will clearly walk you through the specific answers. 9 for a webinar titled “ Work Smarter, Not Harder in 2020 ” that’s free for PRSA members. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.
Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. Our top picks: If you’re looking for ways to boost your content strategy, this blog post is for you: Creating a Video Storytelling Strategy That Gets Results. Are you keeping up with the times?
Social media is also used to manage and enhance the company’s online reputation. Event Management: Tech PR may involve organizing and promoting events such as product launches, conferences, and webinars. These events provide opportunities for networking, media coverage, and showcasing the company’s expertise.
Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Podcasts are great for the delivery of credible information and analysis, and storytelling.
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