ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Most importantly, of course, a media interview will lead to positive coverage – assuming it goes well. Nailing the interview, however, isn’t always easy, especially when it comes to technology PR opportunities. Even with advance preparation, executives can fumble or leave opportunities on the table.

Interviews 251

Interviews Media Television Media Training 251

Onclusive

DECEMBER 16, 2020

Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros. Emphasis on message resonance Marketing and communications teams will focus more on messaging resonance with the public and press for both their brand and competitors.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

ImPRessions - Crenshaw Communications

JULY 20, 2021

Media training is a must. Even for a CEO who is extremely comfortable with the media, we recommend a refresher session to go over the approved messaging and prepare for any tricky questions. If one of those publications is high-priority, an exclusive strategy can work to ensure they cover the news.

Pitching 296

Pitching Financial Media Training Training 296

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

If you’ve ever worked with a top technology PR agency , you know the business of developing public relations programs for hot tech companies or startups can be challenging. Life at a growing technology company — especially a startup — can be a whirlwind, round-the-clock kind of existence. Focus the team’s time.

Agency 149

Agency Tools Technology Media Training 149

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. technology, CPG, financial services, etc.)—make

Agency 195

Agency Strategy Communications How To 195

Bianchi Biz Blog

DECEMBER 5, 2024

PR continues to play a vital role in Ireland’s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms. For PR practitioners, keeping pace with technology (e.g. the rapid rise of influencer marketing) is one of the main challenges today.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

MAY 20, 2019

” Though many agency professionals eventually specialize in a specific vertical industry, like technology PR, or a service offering like content creation or media training , the wide exposure to different aspects of the PR agency service offering is nearly always cited by those who started out in an agency job.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. And always be ready with a backup plan if the technology fails. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers.

Skype 206

Skype How To Crisis Pitching 206

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120

B2B B2C Product Launch Creativity 120

Offleash

NOVEMBER 1, 2023

Think of all the technology innovation we’ve witnessed over the past two decades. Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. , and the very fabric of it becomes somehow more interesting and beautiful.

Skype 122

Skype LinkedIn Media Training Agency 122

PRSay

APRIL 24, 2020

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. 41 percent of journalists agreed that social media algorithms will change the way they work the most, up from 38 percent in 2019.

Report 170

Report Pitching Media Survey 170

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. Among the science and technology conferences scheduled for 2024 are CES in early January. A good training program will help presenters improve their skills.

Training 103

Training Conference Meeting Technology 103

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Sometimes a journalist may take a media pitch and go in a completely different direction to suit an agenda. A team pitches new technology product, and the reporter decides to focus on threats to the category without a separate focus on the product’s attributes. When the story direction is questionable. .

Interviews 160

Interviews Media Local Privacy 160

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

5W PR

JUNE 20, 2024

On the other hand, we can marvel at how far technology has come. Also, PR teams know when to promote advancements and when to maintain confidentiality so defense technology companies are always represented in the perfect light. Proactive strategies include comprehensive risk assessments, media training, and crisis simulation exercises.

Ethics 78

Ethics Technology Crisis Management Exercises 78

Melissa Agnes

OCTOBER 26, 2014

The secrets to crisis media training. How technology has heightened the risks and changed the playing field in crisis management. The court of law vs. the court of public opinion – and how they need to work together today. The internet’s impact on risk and crisis management. It’s a fun listen. Get connected!

Crisis Management 100

Crisis Management Crisis Media Training LinkedIn 100

5W PR

AUGUST 1, 2024

Proactive measures include sharing success stories, patient testimonials, and new developments in treatments or technologies. Healthcare organizations can utilize press releases, website content, and social media platforms to keep the community informed about their work and achievements.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Polaris

MARCH 17, 2015

Smaller firms usually have specialized expertise, whether it’s food, finance or technology. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. More resources are available to invest in technology and training staff.

Agency 100

Agency eBook Training Media Training 100

5W PR

OCTOBER 7, 2024

Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Without a PR firm in tow, the odds are that a company spokesperson hasn’t been thoroughly prepared to face the media. Media training is one of the key benefits that a professional agency provides. Emerging targeting technologies. A major outlet is seeking an interview with a key company player.

Company 136

Company Interviews Reputation Privacy 136

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. The pitch listed all the claims about the technology, complete with buzzwords and jargon. Smart approach.

Pitching 140

Pitching Travel Software Groups 140

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

5W PR

JUNE 11, 2024

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Shift Communications

SEPTEMBER 14, 2017

They facilitate in-person meetings, do media training to prep clients for difficult interviews, and even help to win new business. Vice President, Marketing Technology. SAEs remain in their roles for 2-10 years or longer (by choice), as they are PR practitioners at the top of their game. Christopher S.

Agency 87

Agency International Internal Media Training 87

PRSay

OCTOBER 17, 2018

I know you cover new password managers,” is more convincing than “I know you cover consumer technology.” Be more precise than most of your competitors who merely rely on media databases for beat information. They say, “They don’t know what I cover and their outreach is irrelevant to me.”

Pitching 179

Pitching Training Media Relations Consumer 179

Contently - Strategy

JANUARY 26, 2023

Google Uses Weekly Podcast to Discuss Innovative Cloud Technologies Google’s About Google Cloud Platform Podcast , abbreviated as GCP, includes weekly episodes featuring technical discussions with cloud professionals about the innovations they’re pursuing to make Google Cloud better. Create a content plan.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Technological crises : As the name suggests, this involves a malfunctioning of technology, directly affecting daily operations.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Landis PR

JULY 29, 2024

Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Polaris

APRIL 28, 2015

You can read more about key messages in this blog post about the fine art of key messages and in this post about media training essentials. ” “Farmers love this new technology – it helps increase yield in a way that’s entirely sustainable and earth-friendly. Step #3: Agree on a Format for Changes.

How To 100

How To Marketing Writing Training 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. One of the problems is that the rapid pace of technological change in the workplace is leading to a skills half-life of only 2.5

Communications 100

Communications Training Web Analytics 100

Marketwired

FEBRUARY 16, 2016

” Rebekah Illif is the Chief Strategy Officer for AirPR , a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Those days are over.”

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

APRIL 27, 2023

For months, the world and his wife has weighed in with views, concerns and predictions around the technology. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Generative AI, and more specifically ChatGPT, has dominated headlines since late last year.

Case Study 62

Case Study Media Training Reputation Training 62

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). Velodyne Lidar, a client for 3 years, makes the technology that allows self-driving cars to “see.”

Agency 105

Agency Travel SEO Nonprofit 105

PR for Anyone

APRIL 26, 2022

What does Tesla and technology and all the things that he does in that realm have to do with Twitter? If you’re in the financial space, you can talk about that. From a PR perspective, what does Is that mean for Elon Musk? Is this good? Is this bad?

Twitter 130

Twitter Pitching Financial Video 130