Media Training, Television and Tools - Public Relations Today

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? This week I want to talk to you about how you use the publicity that you get as a lead generation tool.

Tools

Tools How To Publicity Interviews

Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television

Television Interviews Engineering Tools

Pitch the Media Today

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And this is really television. Think about what you can do to get yourself on television in August.

Pitching

Pitching Television Media YouTube

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. So, just landing in the media will not instantly generate sales. I got a $10,000 client from being on television. Again, It could.

Television

Television Print Interviews YouTube

PR Myth #2

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching

Pitching Television Interviews YouTube

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

Pitching

Pitching Television Trends Video

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

Publicity

Publicity YouTube Advertising Advertising

Back to School Media Pitches

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching

Pitching Media Insurance Insurance

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media

Media Nonprofit Pitching Television

Revisiting Social Media: Power, Performance and Planning

PR in High Definition

AUGUST 24, 2020

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Part of this will include media training any spokespeople before they begin posting on a social platform. Social media can be scary and right now, it can feel like it has too much power and influence.

Social Media

Social Media Media Television Ethics

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.

Publicity

Publicity Marketing Video YouTube

Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

PRSay

MAY 23, 2022

Once the trial was airing live on television and the public could see what was really happening in the courtroom, people were organically truth-squadding against disinformation. So the lesson here for any communications campaign is: Transparency can be your most powerful tool to stop the spread of misinformation.

Ethics

Ethics Public Affairs Television Social Media

How to Build a Brand with Social Media

PR for Anyone

NOVEMBER 18, 2021

Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency. It is important that your brand is consistent across all of your platforms.

Social Media

Social Media How To Branding Brand

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

PR for Anyone

JULY 28, 2021

Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!

Pitching

Pitching Media Fashion Interviews

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Elon Musk, Twitter and PR. We had some huge news this week with Elon Musk buying Twitter. What does that have to do with PR? EVERYTHING! I’m always talking about “newsjacking.”

Twitter

Twitter Pitching Financial Video

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When I first started handling my own PR, I did it all wrong. What did I know? What I was doing seemed to make sense. I submitted back-to-school ideas in August; gift guide suggestions in November; Mother’s Day in April.

How To

How To Pitching YouTube Advertising

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications.

Pitching

Pitching Media Financial YouTube

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today!

Media

Media Pitching Privacy Video

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube

YouTube Video Industry How To

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

Pitching

Pitching Video YouTube Viral

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Watch this week’s PR Tip here: How do you your story to multiple media outlets? Many people feel they have one story and that one story might not fit in every media outlet. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Interviews

Pitch the Media Regulary

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching

Pitching Media YouTube Video

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively.

Crisis

Crisis YouTube Video Industry

PR Myth #5

PR for Anyone

JUNE 10, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing.

Video

Video YouTube Industry System

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

They want national media exposure: Good Morning America, Today Show, Fox & Friends, CBS This Morning, any of the nightly news shows, CNN, MSNBC, etc because they think size of audience matters. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

YouTube

YouTube Video Pitching System

PR Myths

PR for Anyone

MAY 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I”m starting a little series on PR Myths because I keep hearing things that just aren’t right. PR Myth #1 – Hiring a PR Firm will make you famous. Hiring a PR firm will not guarantee to make you famous.

YouTube

YouTube Video How To Pitching

Video Strategy Plan

PR for Anyone

APRIL 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. According to Tech Jury: Video is the number 1 source of information for 66% of people. Over 500 million people watch Facebook videos every day.

Video

Video Strategy YouTube Pitching

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

3 – publicity is what we call “earned media.” Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s the age-old question… what is more impactful to a business – advertising or publicity?

Advertising

Advertising Advertising Publicity Video

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Step 1 – The Hook. The hook is the most important aspect of all of your marketing.

Pitching

Pitching Media YouTube Video

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills.

Publicity

Publicity Video Pitching System

Virtual Background

PR for Anyone

DECEMBER 1, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In today’s post-Covid world, we are still in a hybrid situation where part of the workday is done online so your virtual background is super important.

Interviews

Interviews Video Film Industry

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Basically, you need to be observant.

Publicity

Publicity Pitching Small Business System

How to Create Great Content Fast

PR for Anyone

OCTOBER 20, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Content is king but creating great content can be daunting! In this post I want to share how to create great content fast. Set up a calendar for every day of the month.

How To

How To Video Interviews YouTube

What to Pitch in October

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching

Pitching Financial Small Business YouTube

Public Relations Today

How to Use Public Relations as a Lead Generating Tool

Six Ways To “Hack” Your PR Program

Trending Sources

Pitch the Media Today

PR Myth #3 – PR Generates Sales

PR Myth #2

Newsjacking Idea

Why Publicity?

Back to School Media Pitches

Positioning Yourself as a Media Expert

Revisiting Social Media: Power, Performance and Planning

Public Relations in Marketing

Best of Silver Anvil Winner: Comms Support in the Case of Minnesota v. Chauvin

How to Build a Brand with Social Media

Pitching the Media – with Jennifer Chan from People and InStyle Magazines

Pitch Around Elon Musk and Twitter

How to Get in Magazines

What to Pitch the Media in May

Easy Trick to Land in the Media

Go from Established to Known

What to do with Media Appearances

Pitching News Today

Pitching Multiple Media Outlets

Pitch the Media Regulary

PR Myth #6 – PR is Only for Crisis

PR Myth #5

PR Myth #4 – Size Doesn’t Matter

PR Myths

Video Strategy Plan

Advertising vs Publicity

Three Steps to a Killer Media Pitch

Public Relations Skills

Virtual Background

What Skills Make the Best Public Relations Specialist?

How to Create Great Content Fast

What to Pitch in October

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