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Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.
When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. As I found editorial success for my agency’s clients, I was able to branch out and pitch radio and television broadcast opportunities. In the late 1980s, the media was cut and dry.
And as always, whether your pitch is accepted or not, this provides you with content so if it doesn’t work out this time, it’s still good to write a blog or shoot a video about. This is one of my favorite times to pitch television. What do they need to know that you know about your industry and pitch that. PR FOR ANYONE.
Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. You should only put logos on when you are interviewed or quoted. So that is this week’s free publicity tip.
I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. We are “watching” television so we need to “see” what you are talking about. TV should be visual.
And if you like this tip, if you’d like to get this media up to another level, check out our event that we do twice a year at www.GetPRFamous.com. We pitch the media. We write video scripts. We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We film videos.
Lucky me to be able to interview a 15+ year media pro in the magazine and television editorial space. Jenn Chan is a rockstar beauty and fashion editor and on-air host and she sat down with me to talk about all things pitching the media!
Whether you are sharing a customer journey, a customer experience, writing your about section on your website or LinkedIn, etc., Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. The best way to do this is through the power of storytelling. it needs to be based on a story.
That’s a regular thing that we should be constantly looking in the news to see where we can insert ourselves into conversations, but I want you to think about what can you pitch in August, September, October, November, December, and I challenge you to write it down and to, check out the Get PR Famous™ formula and plan out your pitches.
“Who writes about [industry] for [publication].” You need to understand how to “hook” a journalist in with a great subject line so they read your newsworthy story idea. Finally, you need to know how to find the right journalist. Google makes that very easy for us! ” Just like that. Publicity Plan.
I actually just interviewed somebody in the media an Executive Producer from a morning show and she said the same thing. Don’t write this long stuff. Like what is it that’s going to draw that journalists in to read your pitch, your email. Make sure it’s concise. Just tell them what it is. Make it short. Make It Sweet.
Who writes about your industry for this publication. You need a great hook. You need a subject line. You need them to want to read what that newsworthy story idea is and then you’ve got to find the right journalists. Use Google. It’s really that easy if you follow the simple steps.
The information is presented in a really fun and approachable manner that takes small business owners and entrepreneurs through a step-by-step process of finding a story, identifying the best media match for that story, writing a pitch, developing key messages, mediatraining, as well as what to expect at the TV station.
Television images showed the sinking oil rig engulfed in flames and black smoke. In a crisis like the Uvalde shooting, officials who will speak to reporters at a press conference should take the time to write down and read aloud what they feel they can say. Rehearsal in time-sensitive situations is possible but requires discipline.
Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions.
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