5W PR

OCTOBER 14, 2024

PR is a powerful tool for helping B2B tech companies achieve their business objectives. A well-prepared PR team develops crisis communication plans, responds to media inquiries, and restores public trust. Media Training Providing media training to key personnel ensures preparedness for handling media inquiries.

B2B 78

B2B Company Publicity Media Training 78

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Now, how do you use media as a lead gen tool? People love working with these experts that have been in the media.

Tools 130

Tools How To Publicity Interviews 130

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social media advertising –potentially the biggest need of them all right now. ” What comes up? A handful of agencies.

Media Training 68

Media Training Training Social Media Media 68

Onclusive

DECEMBER 16, 2020

While it will continue to grow as a high-leverage tool for both PR and marketing teams, who is in charge of content marketing will remain up for grabs at many companies. Using data to evaluate which messages worked and didn’t work before spokesperson media training will become prevalent among communications pros.

Industry 221

Industry Content Marketing Corporate Analytics 221

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. It also showed businesses the importance of keeping their crisis communication separate from the tool that is used for daily operations. of companies using on-premise solutions.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Presspage

JANUARY 21, 2025

Press releases are essential tools for shaping narratives, building credibility, and ensuring consistent messaging across different channels. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. He has clearly benefited from excellent media training. Some are effortlessly sincere. Several factors determine how the public will receive a video/interview apology.

Interviews 170

Interviews Media Training Training Video 170

Onclusive

NOVEMBER 8, 2023

Implementing a media monitoring platform is vital for today’s PR pros who want to be able to quickly draw insights about what’s working and fold those findings back into their workflow. Onclusive offers a proprietary media monitoring solution. Feel free to start a free trial to get an understanding of the tool.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

That could mean more sophisticated tools for tracking social media, or spending on original surveys or proprietary research data, which can set you apart from the crowd. Maybe it’s a killer event to build stronger relationships with media and bloggers, or a series of media training sessions. Streamline tools.

Agency 149

Agency Tools Technology Media Training 149

Landis PR

FEBRUARY 12, 2024

Have they been media trained? link] The post Newsjacking is an Effective Tool in your PR Toolkit appeared first on Landis PR. If you don’t have the bona fides to weigh in…don’t. Move quickly. Newsjacking is an opportunity that you have to jump on. A day late is…too late. Prepare your subject matter experts (SMEs).

Tools 64

Tools Case Study Media Training Local 64

Stern + Associates

AUGUST 23, 2024

Executive visibility is a powerful tool for amplifying your brand and showcasing your company’s expertise. Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance.

Strategy 127

Strategy Training LinkedIn Resources 127

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Suggest or use tools to help tell the story on air before the pitch. At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important. Can you “see” the story on the radio? Ask this question first.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results.

Television 120

Television Interviews Engineering Tools 120

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. PR pros don’t make a move without slathering on plenty of research and careful consideration. Sit up straight. Learn to behave.”

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Lack of preparation for a media interview. Some CEOs and others in leadership positions shun the idea of media training. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning.

Nonprofit 148

Nonprofit Local Training Media Training 148

Rock the Status Quo

DECEMBER 11, 2014

If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) Your relationship with the media is crucial for future stories and they won’t forget how you jumped through hoops to help them with their story.”

Interviews 174

Interviews Real Estate Media Pitching 174

Cision

SEPTEMBER 28, 2016

When developing a public relations or marketing strategy, many companies decide to start by jumping on the social media train. While getting started with a social media strategy may be easy, it needs to be consistent and well thought out to make it truly successful. Use tools that work for you.

Social Media 120

Social Media How To Media Media Training 120

Shift Communications

JULY 19, 2017

This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Research (using tools such as Sysomos, Crowdtangle, Google Trends). Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

The Proactive Report

FEBRUARY 20, 2017

Tool of choice to maximize engagement: Sendible. You might have to do some media training with your experts!). Create a list for influencers, brand advocates and reporters (keep the lists separate.) Monitor their tweets. Find out what they talk about, what they like and dislike. Offer them content that fills their needs.

Digital PR 113

Digital PR System Infographics Banking 113

The Proactive Report

FEBRUARY 25, 2017

Tool of choice to maximize engagement: Sendible How to create a Twitter list. GO beyond social media and start a personal relationship with your important contacts. Recommended Tool: Sendible has an excellent CRM system that allows you to build lists of contacts and keep track of every interaction. Monitor their tweets.

Digital PR 100

Digital PR System Video Twitter 100

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Many PR firms do their own media training, and it’s important to be able to use a video camera (or your phone) to capture training sessions to help clients master communication skills.

Training 159

Training Writing Pitching Video 159

Offleash

NOVEMBER 1, 2023

Technology trends and the very tools powering our business now weren’t more than a twinkle in a founder’s eye when the agency started. , and the very fabric of it becomes somehow more interesting and beautiful. Think of all the technology innovation we’ve witnessed over the past two decades.

Skype 122

Skype LinkedIn Media Training Agency 122

PRSay

NOVEMBER 2, 2017

The PRSA MBA/Business School Program gives students the tools to understand and evaluate strategic communications and its impact on corporate reputation, along with the strategies to build trust and credibility with stakeholders,” said Kathleen Donohue Rennie, Ph.D., The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Communications Conversations

SEPTEMBER 10, 2020

It’s a fantastic tool to keep up on their work and what issues they’re focused on. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Waxing UnLyrical

FEBRUARY 19, 2014

Do employees have any right to privacy when using online tools and social media? Rather than launch a social media center of excellence where know-how is concentrated, they opted to build a social business at all levels of the enterprise through social media education for employees. The short answer is yes.

Social Media 102

Social Media Privacy Media Employee 102

5W PR

OCTOBER 7, 2024

Leveraging Media Relations PR professionals often maintain established relationships with journalists and media outlets, providing valuable access to media channels and ensuring messages effectively reach the target audience.

Crisis Management 78

Crisis Management Media Crisis Reputation 78

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Scan social media to see if anyone is talking about it. What’s your first reaction? In order for G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

NOVEMBER 28, 2018

This was the classic tech pitch — writing to “introduce” a technological tool that gauges public sentiment on issues and purports to use AI to deliver new and different insights. And at the very end it mentioned some politicians whose campaigns had used the tool to get elected.

Pitching 140

Pitching Travel Software Groups 140

Contently - Strategy

JANUARY 26, 2023

Those candidates may already have a strong social media following or network with which they can share the content you create together. Depending on who you pick, be prepared to train your thought leaders. Social media management tools, social listening tools, and website analytics are helpful here.

Leadership 141

Leadership Content Marketing Healthcare Google 141

5W PR

JUNE 11, 2024

PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead. PR practitioners can ensure balanced media coverage by proactively pitching stories about AI advancements to journalists. This ensures an accurate and positive representation of AI in the media landscape.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Barokas

MARCH 16, 2020

Internal communications campaigns that provide employees with updates on company policies, peace of mind, information about additional resources, training on remote-work tools and tips for combatting cabin fever when working from home. Identifying and conducting outreach around uplifting and encouraging stories.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. Identify your target media outlets and journalists. Here you go! No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching 130

Pitching Media Interviews Video 130

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. All good advice for media interviews, backed by PR best practices. But there’s one technique that’s seldom mentioned in corporate media training sessions. Think of your breath as a tool,” she said. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Once upon a time, yes, a press release meant something and only solid news stories were sent out. Nowadays, with the internet, anyone can send out a press release. And press releases are expensive. They cost anywhere from $500-$1000 to send out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

NOVEMBER 18, 2021

Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. It’s an amazing tool to use to grow your brand. The number one rule is consistency. It is important that your brand is consistent across all of your platforms.

Social Media 130

Social Media How To Brand Branding 130