ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training.

Agency 188

Agency Publicity Media Training Training 188

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Corporate 195

PRSay

MARCH 25, 2019

Make sure you invest in secure communications systems and training (don’t assume your employees know better than to click that “reset password” link in that shady email), and create a corporate culture that values your staff. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing.

International 156

International Internal Communications Employee 156

The Proactive Report

AUGUST 28, 2018

Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. Train your staff how to correctly word an apology, if after all that training they still do something terminally stupid.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Writing 159

Writing Pitching Training Video 159

Stern + Associates

AUGUST 23, 2024

Provide Social Media or Content Training LinkedIn is an important platform for executives to establish their personal voice and connect with key audiences. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency International Internal Pitching 192

Ishmael's Corner

OCTOBER 19, 2014

How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. If you think the media training helped Brad, think again.”. Client Phrase. Decrypted. “The CEO pinged the CMO who just pinged me. Client Phrase. Decrypted. “I Client Phrase. Decrypted. “If

Agency 143

Agency Media Training Conference Training 143

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. Paid training gigs soon followed, then multiplied.

Hotels 133

Hotels Training Pitching Viral 133

Deirdre Breakenridge

MARCH 25, 2015

You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide. Media Media Training PR 2.0 Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

PRSay

NOVEMBER 2, 2017

In 2010, PRSA commissioned a study conducted by MWW and Kelton to explore the gap for strategic communications training in MBA programs. The findings revealed that 98 percent of executives agreed that most MBA instructions lack the necessary reputation management and communications strategy training.

Communications 121

Communications Case Study Training Reputation 121

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. But it was often a frantic effort: generate an idea, madly write 750 words, post to the website (often without proper editing or review), move on to next week’s post. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

The Hoyt Organization

JULY 22, 2024

Here’s why it’s so important that executives are trained in media management. The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Training also teaches execs about body language, tone of voice, and facial expressions.

Media 83

Media Training Ethics Media Training 83

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Communications Conversations

MARCH 2, 2018

5) Professor for our social media training program, sparked. Now, I’m not writing this post to whine or look for sympathy. And, just recently, we launched a social media training program together (sparked). The person I’m having coffee with could be a: 1) Potential referral source or client.

Meeting 127

Meeting Media Training Training Pitching 127

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well. What do you think?’

Journalism 211

Journalism Report Interviews Meeting 211

Contently - Strategy

JANUARY 26, 2023

Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create a content plan. Create content.

Leadership 143

Leadership Content Marketing Healthcare Google 143

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training 45

Training LinkedIn Marketing Pinterest 45

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”.

Marketing 104

Marketing Writing SEO Engineering 104

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. More resources are available to invest in technology and training staff. Hiring a multi-national PR agency is a “safe” decision for many clients.

Agency 100

Agency eBook Training Media Training 100

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Waxing UnLyrical

SEPTEMBER 2, 2011

media train and coach spokespersons. write speeches and manifestos. Among other things, we: work with executives to help navigate crisis situations. help identify issues behind the scenes before they bubble up in the public. reach out to (and sometimes get chewed out by) members of the press. tell clients when they’re wrong.

Publicity 86

Publicity Media Training Conference Journalism 86

Critical Mention

JANUARY 17, 2019

Write out everything you want to say. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post The Introvert’s Guide to Public Speaking appeared first on Critical Mention - Media Monitoring. Know your audience. Until next time!

Publicity 95

Publicity Media Training Groups Training 95

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Account Coordinator.

Agency 87

Agency Internal International Media Training 87

The Proactive Report

OCTOBER 19, 2015

We need to know: how to write for the web. the “native language” of each platform” Search & research: Search is now viewed as a media source. And it goes much further than the traditional PR skills of writing and research: Photography. how to communicate visually. what platform our audience is on.

Communications 100

Communications Training Web Analytics 100

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

Communications Conversations

JUNE 9, 2021

Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97

Cision

AUGUST 24, 2016

It was a perfect fit for me, combining my love of politics with writing, which I found to be one of my strongest skills. On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening. Have you ever had to deal with a major brand crisis?

Social Media 120

Social Media Reputation Crisis Media Training 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? In the majority of media training sessions I’ve done, the spokesperson plays “ping pong” with the interviewer. Source: meowgifs.com.

Interviews 60

Interviews Media Training Training Trends 60

PRSay

AUGUST 30, 2022

And it starts with candid PR counsel and media training. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. Perhaps help them train for new jobs or upgrade their professional certifications. But communicating on video requires practice and rehearsal.

Employee 88

Employee Real Estate Video International 88

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive? Now back to the airplane.

Pitching 139

Pitching Travel Airlines Writing 139