OnePitch

MARCH 21, 2024

Between social media apps, live TV, and countless streaming services, we’re exposed to and captivated by all sorts of digital media. Since 2021, video consumption among the U.S. customers “spending 454 minutes (seven hours and 34 minutes) a day watching digital media.” population has grown by 7.7%, with U.S.

Media Training 104

Media Training Training Media Resources 104

5W PR

JULY 11, 2024

The media landscape is undergoing a seismic shift, with artificial intelligence (AI) rapidly transforming the creation, distribution, and consumption of information. Media training has become a vital component, equipping individuals and organizations with the tools to thrive in the age of AI.

Media Training 78

Media Training Training Media Privacy 78

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Social video –in other words, how to I plan, capture and edit video on and from my phone. ” What comes up?

Media Training 68

Media Training Training Social Media Media 68

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. A great panel evening should have a provocative (non-promotional) topic, free food and cocktails, panelists from key media and influencers, and a plan for creating assets like video, bylines, blog posts, and white papers after the event.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

APRIL 10, 2018

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Several factors determine how the public will receive a video/interview apology. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. Contrition?

Interviews 170

Interviews Media Training Training Video 170

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach. ” The video was shared by his friends and of course, it found its way onto social media and then went viral.

Training 148

Training Social Media Video Employee 148

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. Platforms: Managers need to be trained on the platforms they use.

Social Media 239

Social Media Crisis Training Media 239

Ishmael's Corner

NOVEMBER 30, 2014

Removing the Tension from the Budweiser Puppy Love Video (Literally). By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? The classic story arc only takes shape if bad stuff happens.

Storytelling 158

Storytelling Journalism Media Training Video 158

Deirdre Breakenridge

MARCH 5, 2019

How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. News releases and their place in 2019. Where does coding and predictive analytics fit in? About Martin Waxman.

Communications 208

Communications Analytics Social Media Media Training 208

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic. Here is a video I did to help you find the right journalists.

Publicity 225

Publicity Marketing Video YouTube 225

Polaris

DECEMBER 8, 2014

A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'

Interviews 133

Interviews Media Training Media Training 133

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

Interviews 157

Interviews Infographics Media Media Training 157

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked. Have your soundbites ready.

Interviews 165

Interviews Television Film Media Training 165

Presspage

JANUARY 21, 2025

Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Including quotes from product developers or executives adds credibility, while multimedia, like product images or demonstration videos, can make your release more engaging.

Writing 78

Writing How To Product Launch Crisis 78

Solo PR Pro

JULY 14, 2015

If you do any kind of media or influencer outreach for your clients, basic media training should be part of your services. While media training and its basic principles are second nature to Solo PR Pros, it’s a foreign concept to many client spokespeople. But some media training guidance is universal.

Media Training 40

Media Training Training Handbook How To 40

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” Here’s a video I did recently about personalizing the pitch: Sending a Press Release?

Pitching 223

Pitching Media Television How To 223

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. As the brilliant 2014 video PR campaign by American Greetings demonstrated, the job of mother is the world’s toughest job. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis. Sit up straight.

Corporate 195

Corporate Training Reputation Sports 195

ImPRessions - Crenshaw Communications

MARCH 17, 2017

Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms. Many PR firms do their own media training, and it’s important to be able to use a video camera (or your phone) to capture training sessions to help clients master communication skills.

Training 159

Training Writing Pitching Video 159

PRSay

APRIL 2, 2020

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. Journalists are also looking for new ways to gather photos and video, and will have a new appreciation for any quality multimedia you can provide.

Skype 206

Skype How To Crisis Pitching 206

The Proactive Report

MARCH 21, 2017

A customer posted a video of how easy it is to unlock their bike locks with a Bic pen. That video is still on page one of a Google search for Kryptonite Bike lock. Establish who will respond to media inquiries and what your key messages will be. Have this team do crisis media training.

Reputation 140

Reputation Crisis Social Media Google 140

Stuart Bruce

OCTOBER 6, 2016

The average (mean) percentage of marketing budget spent on digital and social media is 25%, which is up from 16% in 2015. Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). Digital PR training.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.

Hotels 200

Hotels Local Interviews Viral 200

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. Facebook Live and other Livestreaming services are flavor of the month right now.

Digital PR 113

Digital PR System Infographics Banking 113

ImPRessions - Crenshaw Communications

APRIL 11, 2024

The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The excerpted video has a special significance given its geopolitical context. But Ali uses some time-honored PR techniques to turn things in his favor.

Interviews 193

Interviews How To Media Viral 193

Stuart Bruce

JULY 15, 2014

Globally, CCOs expected mobile (73 per cent) and video production (69 per cent) to also increase the most in importance.”. Similarly research by the UK Chartered Institute of Marketing (CIM) found that the growth of digital and social media means that reputation management is continuing to grow in importance.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

MARCH 25, 2019

Assume that anyone reading the email will leak it to social media, or the private speech you’re giving to your team is secretly being videoed. Though transparency is key, it’s important to realize the risks of sharing sensitive information digitally.

Internal 156

Internal International Communications Employee 156

The Proactive Report

FEBRUARY 25, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. Most important of all, learn to make interesting videos that tell your brand story. A multimedia gallery with images and videos. You might have to do some media training with your experts!)

Digital PR 100

Digital PR System Video Twitter 100

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Watch the video I did for you below and learn more. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

How To 234

How To Branding Brand Video 234

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. I pulled in many applicable videos that will help get you to that next level.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

MARCH 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling.

Storytelling 130

Storytelling Media Video YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Check out social media and what people are talking about.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. What most people forget about with social media is the “social” part. I did this video about TikTok. This video should give you some idea too. We film videos.

How To 130

How To Pitching Film Video 130

Deirdre Breakenridge

NOVEMBER 16, 2021

” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. In my video, I offer three tips to help leaders to not only show up well versed but to also be open, mindful, and ready for topics and questions that they may not expect or want to be asked.

Ethics 195

Ethics Interviews Media Print 195

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. In short order, it was followed a barrage of requests from media asking to use the footage. Since 1994 he has specialized in writing crisis communications plans and media training. Do you really want someone known as @shroomy0021 managing your corporate communications?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PR for Anyone

OCTOBER 14, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Use media to land more media. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel.

Tools 130

Tools How To Publicity Interviews 130

PR for Anyone

SEPTEMBER 29, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. Or, perhaps you have photos related to the segment or even a video clip they can show. You can also read the full video transcript below where I give some other ideas.

Pitching 130

Pitching Television Interviews Video 130