ImPRessions - Crenshaw Communications
APRIL 11, 2024
The full exchange is well worth a look, but the two-minute portion that has gone viral is a must-watch example of how to turn the tables in an adversarial media interview. The situation offers some real learnings for PR and communications professionals, especially those who specialize in media training.
Melissa Agnes
JULY 3, 2018
Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. For example, while I’m certified to provide media training services to clients, I choose not to. I’ve built my career this way.
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ImPRessions - Crenshaw Communications
MARCH 13, 2018
Major organizations can be shaken by a careless tweet or a viral customer complaint. It’s not just press releases and media training. Since the digital mediascape is constantly changing, communicators must be agile and always ready to engage in a digital-first or digital-centric environment.
Polaris
DECEMBER 8, 2014
A video of the comic’s performance went viral, the media piled on. Brad Phillips of Mr. Media Training noted that Cosby’s mishandling of the interview resulted in even more media and social media coverage about the sexual assault allegations. Media Training'
The Proactive Report
AUGUST 28, 2018
” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.
ImPRessions - Crenshaw Communications
AUGUST 21, 2017
This is where some targeted media training right before interviews is highly recommended. Make social media job #1. The viral videos! Very visual and social events like a solar eclipse beg to be shared on social media. neglected to mention the mattress company sponsoring the tour.
PR for Anyone
AUGUST 17, 2021
I think we’ve all heard about the Feta Pasta recipe that went viral – millions and millions of views. Even if you aren’t active on TikTok, you can still pay attention to what’s going on there and what’s trending.
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