Media Training and Workshop - Public Relations Today

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Thanks to the Ascend Training team for inviting me to present this program! Join us in the training room on Michigan Avenue or online. SOCIAL MEDIA TRAINING SUCCESS TRACK.

Training

Training LinkedIn Marketing Pinterest

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Do you know the AGENDA before your media interviews?

Interviews

Interviews Infographics Media Media Training

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Deirdre Breakenridge

MARCH 5, 2019

Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. About Martin Waxman. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. He’s worked in the industry for 25+ years.

Communications

Communications Analytics Social Media Media Training

Offleash Celebrates 20 Years

Offleash

NOVEMBER 1, 2023

While media results stay paramount, the agency has successfully launched new services over the years, from media training workshops to IPO strategy and VC/investor communications, to building out specialized practice areas for content and research.

Skype

Skype LinkedIn Media Training Agency

Successful Media Interviews & Body Language: What You Need To Know

Polaris

DECEMBER 3, 2014

Unless you’ve role-played in media or presentation training, you likely have no clue about the messages you’re communicating with your head, hands, feet and overall posture. In my experience in media training sessions, there’s no substitute for seeing yourself on camera. Media Training' What you say.

Interviews

Interviews Media Training Training Media

The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. Martin is a communications strategist and teaches digital strategy.

Community

Community Big Data Media Resources

Does Your Pitch Pass the 5-Second Skim Test?

PRSay

MARCH 14, 2019

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that.

Pitching

Pitching Real Estate Media Relations Trends

Going solo? Consider ALL your potential revenue sources

Communications Conversations

JUNE 9, 2021

Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 4 – Speaking.

Social Media

Social Media Media Training Training Strategy

The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

NOVEMBER 30, 2014

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. No bad stuff?

Storytelling

Storytelling Journalism Media Training Video

Think Before You Share Content

The Proactive Report

AUGUST 28, 2018

PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content. Drive home the fact that nothing is personal, private, hidden or anonymous.

Training

Training Social Media Video Employee

How the Digital Revolution Is Making Pitching Easier — Sometimes

PRSay

NOVEMBER 12, 2018

Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. It’s too late!”.

Pitching

Pitching Construction Media Relations Web

Finding the Right Time to Send a Pitch

PRSay

AUGUST 15, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Radio Course Journalism

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

PRSay

OCTOBER 17, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Training Media Relations Consumer

The Value of Focusing on Big-Picture Decisions

PRSay

MARCH 29, 2019

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Course Financial Media Relations

4 Steps to Take Media Relationships to the Next Level

PRSay

SEPTEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media

Media Pitching Media Relations Writing

The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

JANUARY 26, 2023

6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Depending on who you pick, be prepared to train your thought leaders. Create a content plan.

Leadership

Leadership Content Marketing Healthcare Google

When Pitches Require More Than Newsworthiness

PRSay

MAY 25, 2018

One time I was working with a media relations pro from a nonprofit at my media relations workshop. I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories.

Pitching

Pitching Nonprofit Media Relations Social Media

3 Types of Information Journalists Want You to Pitch Them

PRSay

AUGUST 31, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Government Training Sports

The Importance of Networking Outside the Office

PRSay

JULY 17, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations

Media Relations Meeting Pitching Conference

Don’t Compare Your Beginning to Someone Else’s End

PRSay

MARCH 8, 2018

Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage? Check out his “ Secrets of Media Relations Masters” workshop or his “ Crafting the Perfect Pitch” online course.

Pitching

Pitching Media Relations Examples Creativity

The Key to Successful Top-Tier Media Pitching

PRSay

AUGUST 23, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Media Media Relations Interviews

Anchor Your Pitches to Journalists With a ‘Human Angle’

PRSay

NOVEMBER 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Travel Software Groups

Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

DECEMBER 12, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Strategy Film Advertising

Why We Are ‘Taken’ by Certain Storylines

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Whether you understand why is usually academic — just keep repurposing them, and watch the placements and engagements pile up.

Training

Training Travel Media Relations Creativity

How to Uncover Great Story Ideas

PRSay

APRIL 23, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

How To

How To Pitching Course Media Relations

Overcoming Past Failures to Succeed Today

PRSay

APRIL 19, 2019

Paid training gigs soon followed, then multiplied. We ended up with a powerful exchange of ideas, and they sent me off with kind applause and generous speaker evaluations. Chicago, Los Angeles, and so on.

Hotels

Hotels Training Viral Pitching

Success When You DON’T Pitch

PRSay

FEBRUARY 28, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Pitching

Pitching Transportation Report Travel

The Importance of Empathy in Media Relations

PRSay

MAY 31, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations

Media Relations Media Pitching Course

Taking Local Stories National

PRSay

JULY 30, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Local

Local Pitching Media Relations Report

7 PR Blogs You Should Be Following

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks.

Blogging

Blogging Resources Education Creativity

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

PRSay

JUNE 7, 2018

Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here. Want to dive deeper into Smart’s tips for landing more media coverage?

Media Relations

Media Relations Pitching Media Conference

What’s On the New Multimedia Cart?

Waxing UnLyrical

NOVEMBER 4, 2015

So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. A few years ago, I sat in on a workshop by Paul M. Pretty pictures. Image: hobvias sudoneighm via Flickr, CC 2.0.

Mobile

Mobile Film Media Training Video

Words and Pictures – the Batman and Robin of Content Marketing

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content Marketing

Content Marketing Marketing Energy Media Training

Creative New Business Development – Providing Value Through Research

Solo PR Pro

NOVEMBER 17, 2015

media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g., train the trainer material that equips PR directors in higher education to train their faculties and deans) into these events as a live workshop.

Creativity

Creativity Public Affairs Policies Survey

We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

FEBRUARY 16, 2016

And as professionals, we need to train ourselves to look at the world through a creative lens because that’s what gives our goals and business strategies their emotional spark and helps us connect with the people we’re trying to reach.

Creativity

Creativity Pitching Writing Conference

PR Interviews: Michael White Lansons

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. Most of the people I speak with will have a strong interest in digital, online or modern public relations strategy. My first interview was with Arik C.

Interviews

Interviews SEO Banking Radio

Public Relations Today

LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

Know the Agenda Before Your Media Interview [INFOGRAPHIC]

Trending Sources

Join #PRStudChat on March 21st to discuss #PR Curriculum 3.0 – What Communicators Need to Stay Relevant

Offleash Celebrates 20 Years

Successful Media Interviews & Body Language: What You Need To Know

The #PRStudChat Community Discusses Digital Media and AI on October 25th

Does Your Pitch Pass the 5-Second Skim Test?

Going solo? Consider ALL your potential revenue sources

The Best Business Storytelling Posts from 2014 (Part I)

Think Before You Share Content

How the Digital Revolution Is Making Pitching Easier — Sometimes

Finding the Right Time to Send a Pitch

A Simple Trick to Personalizing Your Pitches on a Tight Deadline

The Value of Focusing on Big-Picture Decisions

4 Steps to Take Media Relationships to the Next Level

The 6-Step Guide to Creating a Thought Leadership Content Program

When Pitches Require More Than Newsworthiness

3 Types of Information Journalists Want You to Pitch Them

The Importance of Networking Outside the Office

Don’t Compare Your Beginning to Someone Else’s End

The Key to Successful Top-Tier Media Pitching

Anchor Your Pitches to Journalists With a ‘Human Angle’

Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

Why We Are ‘Taken’ by Certain Storylines

How to Uncover Great Story Ideas

Overcoming Past Failures to Succeed Today

Success When You DON’T Pitch

The Importance of Empathy in Media Relations

Taking Local Stories National

7 PR Blogs You Should Be Following

The Key to Media Relations May Be Defying How Journalists Want to Be Pitched

What’s On the New Multimedia Cart?

Words and Pictures – the Batman and Robin of Content Marketing

Creative New Business Development – Providing Value Through Research

We Asked Today’s PR Influencers: What is #CreativePR?

PR Interviews: Michael White Lansons

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