ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. Media prep didn’t stick. If the piece is not as timely, reschedule for a time that works for everyone. However, it can be rescheduled.

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The best rule, of course, is to slightly underpromise and overdeliver — in writing. Occasionally we see overconfident executives who feel they aren’t in need of media training. Like most agencies, we make it a rule to speak to any media-facing executive ahead of an interview to get a read on their abilities.

Media Training 249

Media Training Policies Agency Interviews 249

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

For more on writing stellar bylines , see our earlier post. While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Media training.

Agency 188

Agency Publicity Media Training Training 188

PRSay

MARCH 25, 2019

For your most sensitive communications, consider face-to-face meetings, or phone calls, instead of putting it in writing. There will be times, for legal and other reasons, that you will have to put sensitive materials in writing. While there is a greater risk of someone misunderstanding you, the added security is usually worth it.

International 156

International Internal Communications Employee 156

PRSay

AUGUST 3, 2022

Still, we cannot focus on improving these areas at the expense of writing better presentations or perfecting our three-pointers. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years.

Training 146

Training Media Training Crisis Communications Writing 146

PRSay

MARCH 19, 2020

Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. And remember… Lock your office door !

Interviews 210

Interviews Video Meeting Skype 210

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g. Before you contact them, write down a list of specific questions to ask that will help you evaluate your finalists.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

MARCH 17, 2017

.” Master all types of writing. In my first PR job, I was told that if I didn’t love to write, I was in the wrong business. But it’s not as easy as crafting a compelling press release; successful PR people need to be able to write from their left and right brains. And this is still true today.

Training 159

Training Writing Pitching Video 159

PRSay

MARCH 9, 2017

If you still live in the dark ages in which you write a news release from scratch, then send it up the chain of command for approvals and changes, then take it back for re-writes, then send it for a final approval, then you disseminate the information to the world, you have a lot of work to do. What is your answer?

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

Ishmael's Corner

OCTOBER 19, 2014

How’s the media outreach going for the upcoming announcement?”. Give me one journalist we can count on to write a story.”. If you think the media training helped Brad, think again.”. Client Phrase. Decrypted. “The CEO pinged the CMO who just pinged me. Client Phrase. Decrypted. “I Client Phrase. Decrypted. “If

Agency 143

Agency Media Training Conference Training 143

The Proactive Report

AUGUST 28, 2018

Adam Catzavelos did write an apology on Twitter but it wasn’t well received. PR Takeaways: Hold social media training sessions with all employees, including execs. One small stone dropped n a pond can create ripples that touch the lives of thousands of people. It was reposted with edits.

Training 148

Training Social Media Video Employee 148

Polaris

NOVEMBER 23, 2014

A week ago, I challenged myself to write a post a day for 30 days. But it was often a frantic effort: generate an idea, madly write 750 words, post to the website (often without proper editing or review), move on to next week’s post. But not many about public relations and media training, and these are 2 of my core competencies.

Blogging 126

Blogging Creativity Writing Media Training 126

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

PRSay

NOVEMBER 12, 2020

Journalists want to do a great job and they want to write great stories. The pandemic has] been all-consuming, particularly for me as someone who focuses on writing about consumer health,” he said. “I And I think it would be great for communicators and people in media relations to be mindful of that as well. What do you think?’

Journalism 211

Journalism Report Interviews Meeting 211

Deirdre Breakenridge

MARCH 25, 2015

You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide. Media Media Training PR 2.0 Be flexible in your pitch.

Pitching 150

Pitching Radio Newspapers Print 150

Cision

OCTOBER 6, 2015

Use that time to write a quick news story about the interview topic that quotes only their joke—and makes them look ridiculous in the process. A: Allison, there are several times it makes sense to turn down media requests (here are seven times to turn down an interview). When you’ve concluded the interview, call for a 10-minute break.

Interviews 120

Interviews How To Healthcare Media Training 120

Cision

SEPTEMBER 14, 2015

And more often than not the people speaking with reporters aren’t properly prepared, says The Media Training Bible author Brad Phillips. At his Cision webinar , Brad, also known as Mr. Media Training , outlined several mistakes that executives often make before and during media interviews and how to correct them.

Interviews 120

Interviews How To Media Media Training 120

Communications Conversations

MARCH 2, 2018

5) Professor for our social media training program, sparked. Now, I’m not writing this post to whine or look for sympathy. And, just recently, we launched a social media training program together (sparked). The person I’m having coffee with could be a: 1) Potential referral source or client.

Meeting 127

Meeting Media Training Training Pitching 127

PRSay

SEPTEMBER 28, 2018

After the coverage, you should write a “non-thank-you note” expressing appreciation for the coverage without sounding like they did it for YOU. We should learn that from watching what they write or air. A good question to ask is “How is the changing media environment is affecting you personally?”. Suggest a time slot.

Media 152

Media Pitching Media Relations Writing 152

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

PRSay

NOVEMBER 2, 2017

For example, case studies and practical experience such as news release writing and connecting with senior executives are opportunities highly valued by MBA students. Students write about a current event and critique the assessment. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 120

Communications Case Study Training Reputation 120

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Believe me: saying I specialize in writing doesn’t hurt me one bit. I am flexible on rates, depending on client/project/budget.

Marketing 104

Marketing SEO Writing Engineering 104

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. If that day finished out the way it started, then there’s no way would I be writing you this post. So, mark up your calendar and actually set some goals.

Hotels 132

Hotels Training Viral Pitching 132

The Hoyt Organization

JULY 22, 2024

The Importance of Media Management Training Managing Crises Effectively In times of crisis, executives often have cameras thrust in their faces. Media training prepares for high-pressure situations so that they don’t panic and inadvertently escalate things.

Media 79

Media Training Ethics Media Training 79

Shift Communications

SEPTEMBER 14, 2017

ACs spend a great deal of time writing, compiling reports, working with media lists, doing social media and traditional media monitoring, maintaining databases and lists, and generally providing a solid foundation for their team to build on. Account Coordinator.

Agency 87

Agency International Internal Media Training 87

Waxing UnLyrical

SEPTEMBER 2, 2011

media train and coach spokespersons. write speeches and manifestos. Among other things, we: work with executives to help navigate crisis situations. help identify issues behind the scenes before they bubble up in the public. reach out to (and sometimes get chewed out by) members of the press. tell clients when they’re wrong.

Publicity 86

Publicity Media Training Conference Journalism 86

PRSay

JULY 10, 2019

Many PR practitioners let uncertainty they are feeling in their gut creep into their language in the emails they write to media. But you convey the same point with much more power, and without any rudeness, when you simply write: Checking in to see if this idea is still alive? Now back to the airplane.

Pitching 138

Pitching Travel Airlines Writing 138

Shift Communications

JULY 26, 2017

The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Also, some reporters may only be on the hook (sorry) to write one Shark Week story. So whom should G.W.

Case Study 101

Case Study Crisis Study Crisis Communications 101

Critical Mention

JANUARY 17, 2019

Write out everything you want to say. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. The post The Introvert’s Guide to Public Speaking appeared first on Critical Mention - Media Monitoring. Know your audience. Until next time!

Publicity 95

Publicity Media Training Groups Training 95

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. Sure, it’ll be easy, I thought, not factoring in a few key variables such as time constraints and more importantly that I knew very… Continued.

How To 107

How To Writing Blogging Crisis Management 107

Contently - Strategy

JANUARY 26, 2023

Bonus points if you can identify people who already have experience sharing their ideas in some way, whether on stage, in writing, or in front of a camera. Those candidates may already have a strong social media following or network with which they can share the content you create together. Create content.

Leadership 141

Leadership Content Marketing Healthcare Google 141

Polaris

MARCH 17, 2015

Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. Boutique PR agencies can turn on a dime, quickly revamping a client project if the environment changes. Multi-National PR Agency: The Pros.

Agency 100

Agency eBook Training Media Training 100

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You don’t need to send out an expensive press release to land in the media. You should only put logos on when you are interviewed or quoted. So that is this week’s free publicity tip.

Pitching 130

Pitching Television Interviews YouTube 130

Communications Conversations

JUNE 9, 2021

Since the beginning of the year, I’ve worked with four different executive-level clients in helping them up their social media game. 3 – Social media training. In fact, I just completed a social and digital media writing workshop for a Fortune 500 client last month! 4 – Speaking.

Social Media 97

Social Media Media Training Training Strategy 97