Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

OCTOBER 25, 2023

The Broadcasting Years Diane has gained a multifaceted skill set with her extensive background that includes radio, television, film, communications, and broadcasting. This transition showcased her adaptability and commitment to excellence in the ever-evolving field of media and communications. Wisdom and confidence comes with age.

Storytelling 130

Storytelling Airlines Film Energy 130

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Landis PR

APRIL 12, 2021

A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying.

Meeting 98

Meeting Media Print Enterprise 98

Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Radio supplanted print, television eroded radio, and the Internet has changed the foundation of how we consume all forms of media.

Advertising 190

Advertising Advertising Radio Television 190

Critical Mention

OCTOBER 18, 2019

You may have heard the controversy among media professionals about whether or not social media affects search engine optimization. More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Optimize Your Social Media Pages. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

APRIL 9, 2020

Because of this, it’s best to tailor your blog posts, earned media placements and social media interactions to a wide segment of customers and prospective clients. Videos are an excellent way to show support in your community via blog posts and videos on your site. So we shared our gratitude via video. .

Healthcare 89

Healthcare Radio Sports Video 89

Critical Mention

AUGUST 20, 2020

Communications pros should continue to stay on top of trends in communications, with clients, prospects, the media or colleagues during this time. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Create a Social Media Posting Schedule. Understand How to Follow Social Media Trends.

Social Media 75

Social Media Marketing Media Instagram 75

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

MARCH 16, 2020

million followers on YouTube with multiple videos that have been viewed by billions of people. Liza Koshy rose to fame by capturing a great number of viewers on her Vine and YouTube videos. The talented celebrity can be seen promoting various fashion and activism brands across her social media accounts. Ariana Grande.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

SEPTEMBER 13, 2019

You’ll be championing your brand’s tone when your audience can do a quick scroll across their media and instantly identify your digital work by taking a quick look at your copy or visuals. Keep in mind, it’s very important to track earned media KPIs as well. SEO plays a big part in today’s digital media marketing.

Marketing 92

Marketing SEO Radio Video 92

Critical Mention

SEPTEMBER 27, 2019

Another way to strategically promote your brand is to boost your social media posts with ad spend. Also, consider using a media monitoring tool to understand where your brand is getting the most attention and then target those channels. Yes, social media and digital interactions are at an all-time high. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. Digital media is booming.

Crisis 151

Crisis Government Energy Community 151

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies.

Blogging 170

Blogging Writing Creativity Storytelling 170

Critical Mention

FEBRUARY 27, 2020

As owner of PR Media , a full-service public relations agency located in Philadelphia/New York area, Publicist Robyn Stevens has created innovative media and marketing strategies with her extensive industry knowledge and connections. Staying consistent in the media is key. Much of PR today is about leverage.

Journalism 78

Journalism Social Media Radio Fashion 78

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. I love crafting stories and developing PR plans that I think will grab consistent media attention. The advent of social media made that scrutiny even more intense…and immediate.

Radio 52

Radio Sports Report Travel 52

PRSay

DECEMBER 21, 2017

Being raised by great communicators gave me a leg up and created a big impact on my career and education,” says Edelsburg, who studied at NYU’s Steinhardt School in the Media, Culture and Communication department, and helped start the university’s first PRSSA Chapter. She is now in her second career, as a chef. PR connections. “Our

Publicity 151

Publicity Radio Technology Sports 151

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). This experience will come in handy in your professional career (and it looks good on a resume) Play sports – even if it’s intramural sports, you should be part of a team.

Journalism 52

Journalism Sports Writing Meeting 52

Maxim Behar

MAY 31, 2021

He travels a lot and often speaks in front of world leaders, practitioners, students, and opinion-makers on the modern public relations and social media topics. The reason is simple, it is changing the ownership of the media. Because everyone who has their own Facebook, LinkedIn, Twitter, Instagram, TikTok has his/her own media.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. With its invention, people could listen to music, news and sports wherever and whenever they wanted.

Radio 40

Radio Mobile Media Sports 40

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Choosing the right medium will help narrow down your post format options, which include posting by text, image, video, poll, etc. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. .

Infographics 103

Infographics Radio Instagram Sports 103

Stephen Waddington

JANUARY 4, 2021

Artificial intelligence, climate crisis, media chaos, COVID-19 impact and the reorganisation of organisations themselves, are among key trends identified by think tanks, analysts, consultants, agencies, brands, and other self-interested organisations. Happy New Year, reader. Here are the headlines and links to 15 trend reports for 2021.

Trends 155

Trends Technology Television Banking 155

Contently - Strategy

MARCH 5, 2024

While deciding whether to pull the trigger and convert, you can follow Citi Entertainment’s content via email newsletter or on social media. Mastercard created a 3D spatial audio experience for live sports, which allowed blind and low-vision audiences to experience the Australian Open through the radio. million likes.

Financial 52

Financial Content Marketing Examples Banking 52

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. PRNEWS Blog. Until next time!

Blogging 68

Blogging Education Resources Creativity 68

Cision

MAY 21, 2015

.” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio.

Social Media 120

Social Media Marketing Pinterest Media 120

Presspage

MAY 10, 2017

The rise of social media did not only increase the speed of communication, but also altered the way we interact. Video usage is already soaring and continues to grow, but to piggyback on this evolution you need to surprise people and grab their attention. Everyone with a modern smartphone can shoot high quality videos now.

Video 109

Video Technology Television Radio 109

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Appointment TV has seen better days.

Media 34

Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Sure, live sporting events, big-time award shows, live TV talk, and breaking news still have the capacity to draw large, shared audiences in real-time. But more and more consumers are opting to time-shift their regular cable, broadcast and video viewing to align with their own schedules. Appointment TV has seen better days.

Media 28

Media Mobile Pinterest Journalism 28

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 12, 2019

In the past six weeks, during the General Election campaign in the UK, we’ve witnessed an erosion of trust in institutions and the media. Trust in the media was 37%. The rise of social media and tech platforms in the last decade means that anyone can create and share content. Their very foundations are crumbling.

Publicity 93

Publicity Media Facebook Newspapers 93

Cision

AUGUST 14, 2015

Chit-chat around the water cooler: Ancient monolith discovered ( io9 ); New video reveals possible largest great white shark ever filmed ( CNN ); Scientists to live on Mars ( HuffPo ) ; Possible presidential run for Vice President Joe Biden ( Business Insider ); Perseid meteor shower this year results in brilliant photography ( SPACE.com ).

Media 120

Media Film Radio Sports 120

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Through new media, smaller organizations have more access to mass communication much cheaper than was previously afforded. These seek to provide educational content.

Ethics 52

Ethics Communications Print Television 52