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Everything You Always Wanted to Know About Pitching Journalists, But Were Afraid to Ask

Ishmael's Corner

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — to learn how they like to be pitched. Regarding ideal pitch length —. In short, shared articles = clicks. This one deserves more context.

Pitching 146
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PR 101: How to Pitch The New York Times

Cision

Here’s a few themes we’ve complied when pitching one of the toughest, yet most desirable outlets: The New York Times. There is no other newspaper like The New York Times. It’s The Newspaper of Record, The Grey Lady, and a journalism institution. Email pitches with discretion. Don’t call. Know the paper.

Pitching 120
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Media are no different and require a tailored approach , even with popular U.S.

Print 100
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4 trends in journalism and what they mean for the PR industry

Communications Conversations

In some cases, it means pitching bylines instead of stories. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Will it last?

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Meet the Media: David Muller, Senior Editor at SME Media

Bianchi Biz Blog

I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers.

Meeting 97
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

I joined my university’s newspaper as a reporter in 2018. Finish this sentence: If I am not reporting, I am … In meetings! What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. How does this topic serve FleetOwner ’s readers’ operations?

Meeting 88
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Elevator Pitch or Twitter Pitch?

Waxing UnLyrical

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.