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That’s the number of pre-tradeshowpitches one blogger told me he had received in a side bar conversation last week. The PR pitch deluge inevitably follows. The result is little bandwidth for a hundred or more pitches, let alone pitches from strangers with no previous connection. by Frank Strong.
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES.
In person events like tradeshows and conferences usually rank high on the list of priorities for B2B marketing organizations. A good way to do that is to build relationships through content before the show even begins. I also like to use any possible conference hashtags in a headline in advance of a show.
Whether your brand is making a splash at a tradeshow or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.
In addition to ensuring accuracy, we solicit pitching tips from all of the journalists that we list. Here are a few themes we’ve compiled for pitching one of the top technology sites: CNET. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.
A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. We put a lot of attention on the digital world, but sometimes the best way to forge relationships is to meet journalists in person.
In the coming years and decades, fleet operators will be able to choose from a much broader menu of powertrain options to meet the requirements of their operations and comply with emissions regulations. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
You’ve pitched countless journalists , but nobody’s biting. But it always amazes me how much can happen after meeting someone for a few minutes. If you attend events that journalists attend, you have the chance to show them what’s great about you and your company. Where to Meet Journalists. Before you do, read on.
Now in its 14 th year – and retaining its status as North America’s largest advanced battery event – the show welcomed attendees for the first time at Huntington Place in downtown Detroit, having outgrown its previous location at the Novi Suburban Showplace.
I’m proud of the work our team at Transport Topics has done in tradeshow coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. At Transport Topics, the sweet spot to send your pitch email is about a month before the actual editorial calendar date.
One industry that dramatically shifted as a result of the pandemic is the tradeshow industry, whose transformation to exclusively virtual formats was met with mixed reviews. Read on to decide if a virtual tradeshow is right for your business. What Can Be Gained From Virtual TradeShows.
You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a tradeshow, these sheets might be upsized to a formal briefing book.
Exhibiting at your first tradeshow can feel a lot like the first day of high school. It’s easy to get overwhelmed, especially if you’re a small company at a big show. It’s important to register as early as possible for a tradeshow. The money you save here can then be directed into other show expenses.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. Typically, there are a few major pre-packaged media events that do draw solid media attendance in a Meet & Greet-type format, such as CES Unveiled; Pepcom Digital Experience; and Show Stoppers.
What advice do you have for PR people that want to pitch you? We get pitched dozens of stories a day, and ones that aren’t tied to robotics or automation just clutter my inbox. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a tradeshow will take priority.
Consumer expos, industry tradeshows, and product sampling all had to make massive pivots in order to survive. They are creating weekly (even daily) lists of the stories they have in the works, current pitches they are accepting, and recently published stories. Final Thoughts.
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive tradeshows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.
If you spread out the work, it can be helpful to schedule the time and task just like you would for a meeting. Look for industry conferences, tradeshows and associations. Follow up with an email pitch. It can be handled as one large research project, or tackled a little bit at a time. Find relevant speaking directories.
Note: if you are interested in the back story, the former analyst replied very enthusiastically when I pitched him the idea for this post right after the talk. Also, you can meet with them at other times informally – e.g. at tradeshows, based on personal relationships and direct contact.
Prepare before you pitch. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major tradeshow or accelerator. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews.
For example, you might want to announce an upcoming tradeshow or conference. If your press release fails to meet their requirements, they’ll toss it out. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Keep your pitch email short and sweet.
Better start pitching EARLY, say in July. Is your brand exhibiting at the industry’s biggest tradeshow? Get some plans in place for how to maximize its presence by coordinating with the show organizers on hosting press meetings, speaking at the event or sponsoring some of the activities. Just do some research.
The addition of marketing, analysis, tradeshow consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Breaking through the flood of e-mails [in pitching] is getting very difficult.”. Harder to pitch.
The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. So, to secure any media attention at CES, you will need a great story, a compelling pitch, great timing, lots of preparation, an experienced PR partner … and a little luck.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. Of course,CES is not just about media relations.
Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. Meeting schedule. How often will you meet with the client? Set expectations.
Which makes sense since that’s where most of us are researching professional people we meet with for interviews, coffees and at tradeshows. The following come to mind: Coffee meet-ups. Meeting a new colleague for the first time over coffee? LinkedIn, for example. Seamlessly. Oh, and about that new boss.
I also look at the external landscape to see if there are any sort of macro themes, trends or events that will impact storylines or pitch angles for a particular client,” she says. In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. PR specialists pitch stories, arrange interviews, and share press releases to secure positive media coverage for the company or its products.
Sometimes companies get their executives and subject matter experts there on the ground (which can be a task itself), but they don’t consider how many other obligations – such as customer and prosects meetings – they have which can severely limit their availability for media interviews. So, you need to have flexibility and plan accordingly.
Don’t miss these related posts: How B2B Marketing Can Get More out of TradeShows. According to the survey, the most valuable techniques for nurturing leads are: 65% say in-person meetings. In-person meetings are a big opportunity for marketers too. Use a link as validation in future PR pitches. 28% say webinars.
Event marketing , at gatherings like annual customer meetings and tradeshows, was huge in the 90s. But at the same time, we’ve got much better tools to work with, to help meet these more demanding expectations. You don’t need to be a big shot so send us a pitch ! Now it’s because attention is scarce.
You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. You can also network in person by attending conferences or tradeshows. Target with content. To expand into other areas, demonstrate your credibility with content that serves their interest.
Rather than focusing your pitches on your specific product or service , or even just on the breaking news headlines of the day, it’s often better to approach things in the context of the overall trends or industry “pain points” and show how your client or messaging fits. ‘Get Issues and Trends are the ‘Secret Sauce’.
Meeting buyers where they congregate. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. I think we are going to see these companies emerge with a desire to start telling their story again, but it’s going to take some time.
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