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The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
These platforms continuously scan news outlets, social media platforms, and online forums, alerting PR teams to emerging situations that could affect their organization’s reputation. Privacy concerns are paramount, particularly regarding data collection and analysis.
Also, make sure that it’s compliant with privacy laws such as GDPR. One way to do that is to use smart technology to help you out. In addition to applying cutting-edge artificial intelligence (AI), the highest-rated databases are curated and verified by humans.
Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts.
As I’m not a super huge player in #FollowFriday, we’ve decided to start a new Friday hashtag for content-creating rockstars in the fields of crisis, issues and reputation management. Social Media Privacy: Should Bosses Be Allowed to Friend Employees? Treat Every Meeting Like a First Interview. Via @PatrickMeier.
After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. But for an occasion like a meeting with Congress, overpreparation beats the opposite. It also raised an interesting question about his right to – well, privacy.)
Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Google you.
Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Strong crisis management protects brand reputation. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.
Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands. Illustration credit: shutterstock ].
Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.
In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. In particular, expect to see more smaller affinity networks that meet both virtually and physically.
When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Ideally, company leadership has had the foresight to engage a PR firm well ahead of any potential events or circumstances that have the potential for negative reputation impact.
Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?”
I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. Your top people need to build their reputational firewalls and also be educated about how their online activity can impact the business. –John.
5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. So, the AI policy should educate employees about ownership issues related to content generated using AI tools.
And yes, I have chronicled many similar tales in my book How to Protect (Or Destroy) Your Reputation Online. A few months ago, I spoke about how online issues impact college students at a meeting of the Florida Consortium of Metropolitan Research Universities. Do build a reputational firewall. Don’t hide behind privacy settings.
5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. Online platforms such as DoorDash and Uber, and internet marketplaces such as AirBnB, Etsy and Upwork are meeting the need for flexible working solutions and working from home.
As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. You will see how good your communications, strategy, infrastructure and reputation are, and what needs to change. Expose them.
Limiting your hospital’s vulnerability to a loss of security and reputation. ” Remembering Your Reputation. “If patient data is breached, the hospital’s reputation is immediately jeopardized. 5 Strategies to Prevent Security Breaches. By Casey Boggs and Aaron Hayden.
Heightened customer reputation, improvements to retain customers, reorganizations.”. Adherence to privacy regulations.”. Increased demands from the business, external challenges (Covid, politics, lack of civility) and fewer communicators, antiquated tools to meet the demands.”. Blended media. Retention and restructuring.
The post alluded to teaching cyber security to kids as a way to protect themselves and their personal reputations and data. And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. I read a post by Jay Baer recently about teaching social media to kids in high school.
But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. Which real, historical or fictional person or brand would you like to give a reputation makeover? And so glamorous. Who is your favourite writer?
But after attending a Career Day event and meeting a lawyer who only talked about preparing wills, deeds, mortgages, and the like…I changed my mind. Which real, historical or fictional person or brand would you like to give a reputation makeover? And so glamorous. Who is your favourite writer?
With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the scope of the company’s miscalculation is apparent.
The first time I presented to the CMO he had actually read the deck before the meeting. We were tracking the impact on expressed trust, and when we looked at the impact of the Cambridge Analytica privacy scandal on Facebook (that went on for months), it did have a correlative difference.” The feedback loops are much faster in a crisis.
Regular dissemination of good communication, meeting and texting practices is also necessary. With hybrid workforces and a deluge of virtual meetings, people crave communities and real connections. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead. Luciana Lima , Head of PR, Reserve Parks.
An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” 8 Patient data discourse Data privacy is a tricky subject.
We meet once a week for three hours. Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . As Thanksgiving approaches, I wanted to take a minute and just say how thankful I am to the outstanding students in my Public Relations Ethics class (COM525) as Boston University. Be aware of your biases : .
This season on Minds Worth Meeting , we talked to renowned thought leaders from Stern Strategy Group’s exclusive roster of speakers and advisors about everything from leading with purpose to digital exhaustion, protecting reputation and more.
And even Oprah Winfrey caught heat for her online reaction to the first meeting between President Obama and President-Elect Trump. They can have a major impact on your online reputation. It’s easy to get around privacy settings. An official in a West Virginia town was fired for a post-election racist tweet. It’s been a week.
With that said, notable celebrities take great lengths to protect their privacy and sanitize information.”. Finally, Hutton advises brands to meet with the entire team around a celebrity - his or her agent, manager, and publicist. “Is How could sponsors know about Tiger Woods’ personal issues if they weren’t in daily contact with him?
Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. The days of marketing celebrating meeting activity goals in the boardroom, while revenue targets are missed, are a thing of the past. It leads to a lot of meetings – and very little action.
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