ImPRessions - Crenshaw Communications

JUNE 20, 2023

They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. AI technology is everywhere Many expect AI technology to dominate conversations at Cannes Lions this year (Yahoo!

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

I recall sitting in the weekly meeting at my first marketing internship. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission.

Privacy 182

Privacy Advertising Advertising Google 182

5W PR

MARCH 5, 2025

Data breaches, privacy scandals, and security incidents can strike AdTech companies without warning, threatening both customer trust and market value. The fallout from these events often spreads rapidly across social media and news outlets, demanding swift and strategic responses from leadership teams. million compared to slower responses.

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Onclusive

MAY 31, 2018

In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. Taking a different tact in crisis was Starbucks CEO Kevin Johnson.

Crisis 191

Crisis Data Software Privacy 191

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image.

Reputation 60

Reputation Ethics Employee Government 60

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

5W PR

MARCH 12, 2025

Data Privacy and Protection With increasing regulatory requirements like GDPR and CCPA, proper data handling has become central to ethical cybersecurity practices. Research from BrightLocal shows that 88% of consumers trust online reviews as much as personal recommendations.

Case Study 78

Case Study Brand Branding Ethics 78

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Technology Tools Privacy 187

Stephen Waddington

JULY 1, 2021

The case for Corporate Digital Responsibility CDR is a broad set of responsibilities related to the application and management of data and digital technologies that has emerged as a critical risk issue for boards in light of high-profile failures in data and digital governance, regulatory issues and data breaches.

Corporate 141

Corporate Report Privacy Government 141

Contently - Strategy

AUGUST 28, 2024

When we talk about marketing and technology, the conversation is all over the place. What does that mean for the hot technologies in marketing right now? A year ago, we reported on our own survey findings showing the ways in which content technology investments mirror our functions’ biggest challenges.

Content Marketing 52

Content Marketing Trends Marketing B2C 52

Bianchi Biz Blog

MAY 22, 2023

I’m looking for trend stories about auto cybersecurity practices, stories about breaches at automakers made by white hat (good) and black hat (bad) hackers, privacy and data issues and any issues about software-defined vehicles. I also cover the financing of startup companies in the auto industry and their adjacent sectors.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. I am a tech and innovation reporter at Automotive News. I just started at AN in February, so I am still getting acquainted with the ins and outs of this very exciting beat.

Automotive 84

Automotive Report Meeting Radio 84

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

SEPTEMBER 28, 2021

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. 30% said technology integration is “too hard.”. 31% said a lack of security and privacy features, and. 38% said budget.

Survey 115

Survey Software Technology Tools 115

PRSay

JUNE 23, 2021

Payments to the organized criminal enterprises in Eastern Europe and elsewhere that claim responsibility for the lion’s share of incidents rose 300 percent last year, despite mounting pressure on companies from law enforcement and national security authorities not to meet the extortionists’ demands.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Internal marketing folks should be researching and vetting PR firms in the early stages of a product or service launch; looking for agencies with similar experience and capabilities; and developing a short list for leadership to meet ahead of important dates in the product life cycle. Emerging targeting technologies.

Company 136

Company Interviews Reputation Privacy 136

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. They should also stay informed about advances in AI technology and potential ethical concerns.

Automotive 77

Automotive Policies Employee Corporate 77

Presspage

FEBRUARY 15, 2024

Transparency, bolstered by data, strengthens investor trust and meets regulatory demands. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges. And why should they make the change?

Analytics 78

Analytics Data Ethics Privacy 78

Presspage

FEBRUARY 15, 2024

Transparency, bolstered by data, strengthens investor trust and meets regulatory demands. Embracing this technology helps companies meet investor needs and solidify lasting relationships. However, this technological shift does not come without ethical considerations and challenges. And why should they make the change?

Analytics 78

Analytics Data Ethics Privacy 78

Sword and the Script

OCTOBER 25, 2022

Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Adherence to privacy regulations.”. More strategic questions arise due to changes in technology. Technology doesn’t sleep. In multiple mediums.”. Taking a stand. Force multiplier. Demands of immediacy.

Communications 149

Communications Crisis Internal International 149

Prohibition

OCTOBER 16, 2024

As the technology becomes more advanced, we are entering a landscape where full transparency and disclosure isn’t just an ethical choice, but rather a business imperative. By providing regular training on privacy requirements as well as updates on best practices is a great way to access control and prevent any unauthorised access or misuse.

Ethics 62

Ethics Creativity Privacy Training 62

PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. Google has just launched Google Meet; it’s free and currently has no time limit, you just need a Google account to access. Ofcom says yes!

Google 62

Google Privacy Conference Facebook 62

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. The Council give us a route to achieve that. What are the issues that ICCO plans to raise as part of its participation in Council of Europe Partnership with the IT sector? Google and Facebook are part of the partnership.

Government 78

Government Policies Ethics Media 78

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy.

Case Study 92

Case Study Study Brand Branding 92

Stephen Waddington

JUNE 2, 2018

5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 13 Evolution of employment Meeker makes the case for technology creating new jobs. Voice services such as Amazon Alexa and Google Assistant are poised for rapid innovation and growth.

Report 92

Report Trends Retail Marketing 92

Reputation Us

DECEMBER 19, 2024

Impact : Companies failing to meet ESG expectations risk public backlash, divestments, and difficulty attracting talent. RISK 7: RAPID TECHNOLOGICAL CHANGE Threat : Failing to adapt to new technologies and regulations could leave companies behind and damage their image.

Reputation 60

Reputation Ethics Employee Government 60

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. While the Society must become nimbler, we also are cognizant that we must help prepare our members to meet tomorrow’s challenges as leaders at every level.

Privacy 60

Privacy Mobile Ethics Conference 60

Critical Mention

JUNE 14, 2018

A famous example is the dating app Coffee Meets Bagel. Write about what you know and pitch something that meets the needs of your audience. They’re capitalizing on being extraordinarily relevant and piggybacking on the data privacy lawsuit Facebook is currently facing. Be timely and straightforward. SCHEDULE A DEMO.

Pitching 70

Pitching Media Employee Privacy 70

Prohibition

SEPTEMBER 26, 2024

This revolutionary technology is completely changing the way in which brands approach influencer marketing. At Prohibition, we work with various brands across all sectors, B2B and B2C, to create innovative PR and social media campaigns that deliver real ROI and help meet business goals. Enter AI (Artificial Intelligence).

Brand 62

Brand Branding Marketing Ethics 62

PR in High Definition

MAY 26, 2020

Zoom has been a go-to platform for many despite the security and privacy concerns, but the big tech firms have finally arrived with their products to take on Zoom. Google has just launched Google Meet; it’s free and currently has no time limit, you just need a Google account to access. Ofcom says yes!

Google 48

Google Privacy Conference Facebook 48

5W PR

OCTOBER 18, 2018

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. With the flurry of mergers and acquisitions that kicked off at Cannes (AT&T/AppNexus + Disney/Fox), telecom and media companies are now becoming content creators as well.

Advertising 89

Advertising Advertising B2B Creativity 89

Communications Conversations

FEBRUARY 17, 2015

And yeah, any class would involve lessons around online privacy and cyber security, as Baer points out. Using technology in the classroom is a great thing. Other Technology Trends social media academics social media grade school social media high school social media middle school' Good for them. BIG difference.

How To 60

How To Web Social Media Privacy 60

Konnect Agency

FEBRUARY 11, 2021

Leaving meetings with clear direction and ownership of the next steps has always been an asset for effective collaboration and has set the A+ teams apart from the rest during this year. In complement, flexibility can be moving a meeting, being OK with a phone vs. video call or cutting a meeting a little short on a particularly heavy day.

Video 52

Video Meeting Privacy Technology 52

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. The gravitation to mobile from desktop use continues, and ad spend is increasing to meet this development ( slide 22). Privacy Concerns and Their Impact on Advertising. E-commerce and Online Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Ethical Voices

APRIL 17, 2023

What to do when a reporter is writing a story that you know will quickly become inaccurate Why we need to confront the uncomfortable truths The ethical use of technology and AI Understanding the Page Principles Why don’t you tell us a little more about yourself and your career? Technology is at the heart of it.

Enterprise 70

Enterprise Ethics Engineering Technology 70

Contently - Strategy

JUNE 18, 2024

They’ve used neuroscience technology to look at what’s happening in people’s brains while they watch ads and TV shows. What makes Neuro-Insight unique is their proprietary technology called Steady State Topography (SST), which pinpoints how likely someone is to remember an ad. They call this long-term memory encoding.

Storytelling 52

Storytelling Examples Brand Branding 52

Contently - Strategy

JULY 3, 2024

When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. The Center for Democracy & Technology is a non-profit organization promoting the responsible use of technology, including generative AI. AI’s output also must be generated responsibly.

Ethics 52

Ethics Guidelines Government Content Marketing 52