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When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Events can be utilized for more than gathering sales leads and meeting with clients.
You have big news coming up, like a major company or productlaunch. Should you try to make a splash at the next major show? The press swarm around the big tech events, and it seems you can’t escape the related din during show time. A popular tradeshow is like a busy news day.
For PR pros, Facebook Live is a terrific way to supplement a productlaunch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!
When companies plan communications for the year, they tend to time out major company announcements around tradeshows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Events can be utilized for more than gathering sales leads and meeting with clients.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
The meetings can be major time-sucks that result in little usable input. First, stick to small meetings of just a couple of people who know the account. Recently a client with a security device contemplated staging an assault or pickpocketing at a tradeshow to drum up attention for its product.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
“Another advantage is that – in contrast to onsite trade fairs – we can cover several trade fairs or topics at the same time. You can picture this by visualizing numerous other meeting rooms beyond the virtual lobby that we can open up as needed.”. We offer the sales department a cutting-edge and high-quality presence.
Set up a kick-off meeting to officially launch the engagement. This meeting should include your primary contact and other key stakeholders. Use the first meeting to set expectations and outline the information you need to work. This includes staffing changes, productlaunches, expansions, partnerships and more.
In the same vein, Susan’s first step in her approach to client planning is setting up a meeting to get on the same page with her clients. She reaches out in August, and the meeting focuses solely on planning for the new year. Don’t ask about tradeshows they plan to attend — that comes later,” she advises.
Your company needs to be finalizing what big announcements, productlaunches, unveilings, etc. it will be making at the show … yes, right now. We hate to tell you this, but chances are you might already be behind in your CES planning. But we’re already registered! We have a booth booked!” But that’s not all you need to be doing.
Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next productlaunch or hit a sales goal and so on. And vice versa, tradeshows were not part of our mix at HubSpot, but a huge part of our strategy at Toast.
Love them or hate them, conferences and tradeshows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech tradeshow, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. To build an executive profile?
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