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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

A new survey of global app marketing professionals from mobile growth acceleration platform Liftoff offers a detailed look at what it’s like to run mobile marketing campaigns for an app right now—and what marketers see as the key trends ahead in 2023.

Privacy 78
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From Traditional Banking to Fintech: The PR Transition

5W PR

Their user-friendly mobile apps offer a seamless banking experience. Highlight mobile banking apps, online account management features, and investments in cybersecurity infrastructure. Transparency is key Clearly communicate robust cybersecurity measures and data privacy policies. Nonetheless, the environment has evolved.

Banking 78
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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? With advertisers ramping up their spending , it’s not unreasonable to think that the “year of CTV” will continue for over a decade just as the “year of mobile” dominated the ad industry for a decade or more.

Retail 170
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How location tracking affects mobile apps—a Pokémon Go case study

Agility PR Solutions

New data from business news and how-to website The Manifest offers insight into how Pokémon Go has changed the way people interact with location tracking apps—and the potential privacy and safety risks users have while playing. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey.

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Consumers now more selective about where, when and how they share information with brands

Agility PR Solutions

Brands and retailers are getting savvier about their engagement practices, but new research from mobile app experience firm Airship reveals that consumers too are getting more knowledgeable about the degree to which they’re willing to interact.

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Introducing Threads: Should You Be On The New Twitter?

Buchanan PR

Threads is a mobile-only social media platform developed by Meta. To sign up, users need to download the Threads mobile app from their device’s app store. Threads is currently only available as a mobile app, limiting accessibility for those who prefer desktop usage. Or, is this just another doomed attempt to take down Twitter?

Twitter 86