Prohibition

JANUARY 27, 2025

Earle shared approximately 20 TikTok videos during Coachella, with about 40% featuring Poppis branding, either through product placement or visible logos in the background. This led to a 200% increase in Poppis sales following the event, marking one of the companys most successful product launches.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Media love data. This is a mistake.

B2B 147

B2B Data Retail Survey 147

Flack's Revenge

MARCH 23, 2015

You have big news coming up, like a major company or product launch. It was hard to get attention for clients in mobile and telecom who were not at Mobile World Congress a couple of weeks ago. Should you try to make a splash at the next major show? The answer depends on a number of factors.

Trade Shows 120

Trade Shows Mobile Product Launch Conference 120

PRSay

NOVEMBER 5, 2018

Many organizations already add video to their press releases to support product launches, events and executive announcements. See how one of our clients, Aeris, used a Media Snippet in a recent press release: Aeris Unveils Aeris Mobility Platform to Power Internet of Things. Now is the time. Enhancing press releases with video.

Video 119

Video Communications Strategy Product Launch 119

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Mobile Amplification: Today’s readers are actively utilizing news apps to find news.

Facebook 181

Facebook Community Advertising Advertising 181

Bianchi Biz Blog

JULY 22, 2021

All in all, not only is CES 2022 planning to come back in a big way, but the opportunities for automotive and mobility companies are poised to be better than ever … if you approach things in the right way, that is. As always, being an automotive or mobility tech supplier at CES comes with a list of challenges along with the opportunities.

Automotive 107

Automotive Mobile Technology Resources 107

Presspage

JUNE 19, 2018

Have you made it easy to find the news that reporters most often seek from your site, such as executive bios or content supporting major product launches? Mobile accessibility Mobile use is going up, and journalists—like everybody else—frequently access organizations’ sites from their smartphones.

Automotive 117

Automotive Mobile Video Interviews 117

Bianchi Biz Blog

AUGUST 15, 2024

Driving this opportunity is a continued level of attention focused on the evolution of mobility, with questions still swirling about EV adoption and infrastructure … along with strong interest in AI, dynamic and sustainable innovations, Intelligent Transportation Systems (ITS) and the ongoing progression of ADAS technology.

Automotive 100

Automotive Mobile Interviews Resources 100

Cision

AUGUST 3, 2015

“Snapchat is a generation-specific platform, ideal for popular or new product launches. The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” It might be better described as a mobile-optimized ecosystem.

Mobile 120

Mobile Advertising Advertising Facebook 120

5W PR

JUNE 3, 2024

Technical SEO Ensuring the website is mobile-friendly, fast-loading, and possesses a clean and crawlable structure for search engines. Press release distribution Creating and circulating newsworthy press releases that announce product launches, partnerships, or industry insights to relevant media outlets.

SEO 78

SEO B2B Engineering Leadership 78

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign.

Consumer 78

Consumer Financial Ethics Banking 78

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 57

Automotive Mobile Transportation Internal 57

PR 20/20

OCTOBER 4, 2018

During the HUG event, PEG also went on explain that square videos take up more of a user’s screen, especially when it comes to mobile. Another example would be to demonstrate how a product or service is created , giving audiences a behind-the-scenes look at what goes into the products and services they love.”.

Video 78

Video Trends Strategy Marketing 78

Shift Communications

FEBRUARY 9, 2015

For middle of the funnel marketers, LinkedIn’s new Sales Navigator mobile app may also be worth a look. Overall, LinkedIn’s strong Q4 performance and upcoming product launches make it an essential part of any marketer’s toolkit, especially on the B2B side. Christopher S.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

The Stalwart Blog

JANUARY 8, 2016

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. Already, Periscope estimates that its users collectively watch 40 years of live video every day. . Buy-Buy-Buy.

Social Media 60

Social Media Trends Apparel Media 60

PR in High Definition

APRIL 28, 2016

Product launches. Marketing and PR professionals will be able to offer both consumers and media influencers alike a first-hand look at new products and services without ever having to send a physical product sample.

Social Media 54

Social Media Tools Enterprise Marketing 54

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? How many hits we can get? Make sure to get a mix of tech mastheads, bloggers and (hopefully) business/broadcast media. Don’t forget to cross promote on social. What’s the supporting content strategy? Blog series?

B2B 60

B2B Analytics Google B2C 60

Prohibition

AUGUST 22, 2023

Hosting events such as product launches, fashion shows, or workshops can generate buzz and attract a larger audience to your store. By cultivating a positive brand image, you can attract more customers to your store and increase sales. Another effective PR strategy is to organise events and promotions.

Retail 62

Retail Marketing Measurement Product Launch 62

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Website reviews (calls to action, content, design, landing pages, mobile compatibility, optimization). Management team interviews. Partnerships.

Marketing 52

Marketing Analytics eBook System 52

Beyond PR

AUGUST 30, 2016

Given the dependence on mobile technology as both an item to consume (using a smartphone for social media or other means) and an item to further consumption of other technology (using a smartphone to purchase other tech), it is inevitable that technology is a significant topic for college students. Product launches.

Radio 68

Radio Media Newspapers Technology 68

Bianchi Biz Blog

OCTOBER 28, 2020

These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.

Conference 64

Conference Travel Video Report 64

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch.

Marketing 40

Marketing Viral Fashion Product Launch 40

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Beyond PR

APRIL 27, 2016

Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. Tencent is therefore hailed “social media king” thanks to WeChat, QQ and its mobile games. First off, I was thrilled to get my hands dirty in the real world of Chinese PR. If pitching in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Beyond PR

AUGUST 4, 2016

Graphics must look good on mobile. Instagram is a mobile app created for cell phones. Use the video option to tease upcoming product launches or company news. Instagram is a visual channel. Don’t even start here unless you are willing to spend the time creating high-quality multimedia assets to share.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

DECEMBER 20, 2022

It is also serving as the pulse to the customer base through influencer e-commerce and mobile apps-based digital transformation. We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

APRIL 9, 2025

Product launches in this space require careful planning and strategic execution to stand out in an increasingly competitive market. A successful health tech product launch combines thorough market research, strategic planning, effective communication, and precise timing to create maximum impact and drive adoption.

Product Launch 78

Product Launch Healthcare How To Mobile 78

Presspage

FEBRUARY 5, 2025

US Premium $1095 (Per release) Expands coverage to targeted outlets, Business Insider, AP mobile, and specialty circuits. Youve probably been there: Youre putting together a press release to share your companys latest newsmaybe its an exciting event or a game-changing new product launch. Business Wire G2 rating : 4.1/5

Tools 78

Tools Enterprise Analytics Software 78