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Riding The Mobile Wave: What’s In It For PR?

ImPRessions - Crenshaw Communications

One game-changer is the surging use of mobile phones, thanks to conveniences like mobile streaming and online shopping right in the palm of our hand. The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism.

Mobile 334
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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. Social Media Integration and Distribution Social media platforms have become primary channels for news consumption.

SEO 143
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Three Ways To Change Up Your Social Media Strategy

ImPRessions - Crenshaw Communications

Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative. While it’s important to identify and stick with a consistent brand personality for social content, there are times when social content becomes stale. Another idea is a social media takeover.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

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Mobile App Retargeting: Boosting User Engagement and Reducing Churn

5W PR

In today’s competitive mobile app landscape, acquiring new users is just the beginning. Mobile app retargeting emerges as a powerful strategy to re-engage users who have previously interacted with a company’s app, ultimately boosting user engagement and reducing churn.

Mobile 78
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TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg

Melissa Agnes

The International Committee of the Red Cross (ICRC) is doing ground-breaking things when it comes to leveraging social media for crisis communications and emergency management. The post TCIP #002 – Strategizing Social Media for Crisis Communications with Isaac Griberg appeared first on Agnes + Day.

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The Evolution of Multimedia Across Social Media

Cision

We needed to have mobile adoption, the devices in people ’ s hands and tens of millions of users,” said Joel Comm. Every innovation in social media goes through a similar growth cycle. Live video is changing both the tone of social media and how we interact with it. In 2016, live video seems like a no-brainer.