Cision

MARCH 31, 2015

A Roadmap to Multimedia Storytelling ,” a free e-book by Martin Waxman , provides today’s communicators with tips, best practices and strategies for creating content that excels in today’s visual and textual world. Everywhere thanks to mobile tech and the proliferation of free WiFi and Bluetooth. But how can you get started? “

Storytelling 120

Storytelling Mobile Video Viral 120

Ishmael's Corner

JANUARY 20, 2020

The Art Of Storytelling In Business Communications And Public Relations. Just like the industrial revolution upended manufacturing, a combination of digital communications, mobile consumption and the fight for attention were redefining communications. Techniques For Effective Business Communications.

Publicity 150

Publicity Storytelling Mobile Industry 150

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. A recent post featured a short animated video on new product updates for Slack’s mobile app. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Deirdre Breakenridge

SEPTEMBER 3, 2014

You can select research on a variety of topics, from understanding consumer behavior and mobile search to research on the new multi-screen world and YouTube insights. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more. It allows companies to highlight their unique expertise, their capabilities, and even successful customer outcomes through compelling storytelling that shapes customer opinion and perception at scale.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

We recently prognosticated about PR trends , and one of the most important involves visual storytelling. At the same time, as traditional advertising spend decreases for many brands, creative use of digital and mobile content is on the rise. Automation and other tech tools can make editing, posting, and tracking a breeze.

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Research shows that content shared by employees receives 8 times more engagement than content shared through brand channels.

Employee 88

Employee Social Media Reputation Guidelines 88

Ishmael's Corner

AUGUST 6, 2017

The Art Of Storytelling In Business Communications And Public Relations. Every PR agency with a pulse touts its storytelling chops. The post Do PR People Get Storytelling? appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 74

Storytelling Agency Communications Publicity 74

Onclusive

MAY 10, 2018

In this fluid, mobile 24-hour business cycle environment, being able to get documents signed quickly is often the difference between a client who’s happy or not. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Ishmael's Corner

NOVEMBER 25, 2014

What’s key is they emphasize the words with the design element taking a subservient role in the visual storytelling. A fifth grader could create this visual on a mobile phone. Details Fuel the Storytelling : We don’t just learn that the Dad is in love. The timeline is a natural frame for word visuals.

Storytelling 113

Storytelling Mobile Engineering Communications 113

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. Momondo started an important conversation by espousing its bold, positive values — through entertaining storytelling.

Creativity 174

Creativity Small Business Storytelling Travel 174

Beyond PR

MARCH 4, 2016

Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. The uptick in mobile video isn’t just affecting consumption habits. You get the picture.

Mobile 73

Mobile Video Interviews Film 73

Prohibition

JANUARY 27, 2025

The campaign showcased diverse storytelling approaches, including influencer-led cocktail tutorials, lifestyle content that seamlessly integrated the brand, and unique social media activations. Oreo In 2020, Oreo launched ‘The Oreoverse’, a campaign that combined VR with storytelling.

Marketing 62

Marketing Storytelling Product Launch Consumer 62

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. If you look at a news feed (AFP, AP…) on a mobile app, news with multimedia is news that gets the most attention. The smartphone is our connection to the world.

Mobile 153

Mobile SEO Web Training 153

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas PR - PR minus the BS. Telling stories with stats.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Ishmael's Corner

JUNE 21, 2021

The Art Of Storytelling In Business Communications And Public Relations. Just like the industrial revolution recast the world of manufacturing, digital, the mobile phone and general fight for attention were reshaping communications. Techniques For Effective Business Communications.

Storytelling 104

Storytelling Mobile Industry Communications 104

Prohibition

AUGUST 4, 2023

Overlooking the Power of Storytelling common video marketing mistakes, marketing videos, potential customers In the fast-paced world of social media, businesses may prioritise flashy visuals over meaningful storytelling produce content.

Social Media 118

Social Media Video Marketing Media 118

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. People relate to people, not just numbers.

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

AUGUST 11, 2016

Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. “2016 has and continues to be the year for mobilization. The use of mobile is critical in these seven game-changing marketing trends: Relationship marketing. Mobile Marketer. CommPRO.biz.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

The Stalwart Blog

DECEMBER 5, 2016

It's a departure from current online news sites with swipe navigation to view stories on a vertical mobile screen rather than headlines beckoning you to scroll for clickbait. What digital storytellers do you think will crush it in 2017? Its custom ads are designed to be full-screen too, similar to a classic magazine ad only on a phone.

Storytelling 60

Storytelling Journalism Print Mobile 60

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

From the mobile video explosion to emerging social platforms, 2016 has brought many content-related developments that affect the public relations industry and the work PR people do every day. Mo’ mobile! 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience.

Trends 120

Trends Mobile Video Film 120

Stuart Bruce

OCTOBER 29, 2015

Think how much more compelling a story about yet another mobile app start-up becomes if it’s about overcoming the monster of an incumbent corporate cartel, or the rags to riches story of its founder, or her quest to be the best, which needed a voyage and return to achieve, with comedy and tragedy along the way, all after a traumatic rebirth.

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. The post Data-Driven Storytelling – The PR Gift That Keeps on Giving appeared first on Barokas Public Relations. Telling stories with stats.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

JULY 3, 2019

Her key points touched upon tips and tricks regarding social governance, engagement, storytelling and social strategy. Some people prefer consuming social content through mobile devices, and some prefer to use the computer. Understand what your audience wants to see. Where is social media going? Maddie Peters. Account Coordinator.

Social Media 98

Social Media Media Storytelling Mobile 98

Cision

APRIL 7, 2015

Video viewing, particularly on mobile, is surging. Think serial storytelling. Ask people to sign up for exclusive videos only available via email, mobile app, or gated page on your website. If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. LknnRX0f4D.

Video 120

Video YouTube Mobile Advertising 120

PRSay

MARCH 4, 2024

Anthony, director of new storytelling and newsroom innovation at The Associated Press , was the guest on Feb. For its February issue , PRSA’s Strategies & Tactics was devoted to the topics of writing and storytelling. Anthony urges storytellers to be omnivorous in their curiosity.

Communications 97

Communications Storytelling Writing Community 97

Communications Conversations

NOVEMBER 7, 2014

Gregg Litman recently left his long-time post at WCCO-TV to go work with and for former WCCO-TV sports reporter Ed Heil at Storyteller Communications. Dan Brandt, formerly of Karwoski & Courage, recently took a new role as category marketing lead-mobile over at Best Buy. Another media member convert.

Sports 124

Sports Mobile SEO Financial 124

Ishmael's Corner

APRIL 19, 2015

Mobile devices are taking over the world. In terms of raw numbers, mobile users surpassed the desktop users last year. Are consumers and B2B buyers depending on mobile devices to access news and information? Just the flow of a typical work day that finds people at every corner hunched over their mobile phones tells us, yes.

Google 60

Google Mobile Storytelling B2B 60

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? Fusion PR represents a wide range of tech startups that are bringing exciting breakthroughs to market, built from secret sauce in cybersecurity, ad tech, cloud, mobile, fintech, AI, and other spaces.

How To 194

How To Wikipedia Engineering Web 194

Critical Mention

FEBRUARY 4, 2020

Mission: We join forces with clients to bring critical issues to the forefront of conversation and mobilize audiences when it matters most. BIGfish is an award-winning team of talented storytellers, creatives and publicists that integrates traditional PR with digital media to best support its innovative clients. Powell Tate is a D.C.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

Contently - Strategy

SEPTEMBER 13, 2024

It’s one of the first places I saw ‘normal’ bodies—plus-size, non-traditionally model-looking, models with mobility and accessibility differences,” she says. Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions. Lobo, for example, remembers the Savage X by Fenty brand from Rihanna.

Storytelling 52

Storytelling Community Reputation Creativity 52

Stephen Waddington

NOVEMBER 27, 2020

It’s the start of a lovely relationship and an important piece of storytelling. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah’s agency Astute.Work as part of her mission to improve social mobility within the industry by making thought leadership and best practice accessible.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. Now brands can create mobile games that build brand awareness as players tap away. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

According to an insightful piece in The New York Times , “Millennials expect transparency, sophisticated storytelling and technical savvy from their charitable organizations.”

Corporate 168

Corporate How To Employee Nonprofit 168

Ishmael's Corner

DECEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111