The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. Surely every business is ready for mobile now? And they use it all the time.

Mobile 100

Mobile Google SEO Web 100

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. You’ll master a system for boosting click-through and open rates with compelling emails that overcome the obstacles of reading on mobile. So if you’re writing to health care consumers, consider aiming lower. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. Make your Facebook page mobile-friendly.

Mobile 109

Mobile Social Media Marketing Media 109

PRSay

OCTOBER 22, 2020

Write short paragraphs. What’s surprising about this study is how the Poynter Institute — the think tank of how we write in print and online — defines an short online paragraph: Short paragraphs: 1 or 2 sentences long. Pass the 1-2-3-4-5 Test for mobile. Especially when writing for mobile. The solution?

Mobile 185

Mobile Writing Web Journalism 185

Cision

MAY 12, 2017

In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 26, 2017

Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers. In the Chrome browser, you can use the developer tools to simulate a mobile browser. From there, you would post to Instagram exactly as you would on a mobile device. Here’s how to do this: Open Instagram in Chrome.

Instagram 109

Instagram How To Mobile Community 109

Cision

APRIL 24, 2015

And for nonprofit organizations on a budget, blogging can often be the most effective way to engage and mobilize communities. I encourage people to write whatever inspires them, and often this does have a natural timeliness (“my favorite TV show just ended, I want to write a post about books that are similar in theme.”).

Mobile 120

Mobile Community Blogging Publicity 120

Bianchi Biz Blog

JULY 29, 2024

Attention mobility suppliers! Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. So, it follows that CES will attract reporters and publications that write about vehicles tech.

Mobile 92

Mobile Automotive Internal International 92

PRSay

MAY 4, 2018

So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. So write headlines for humans; optimize them for Google. Get seen on mobile devices. Mobile apps and websites often truncate long headlines. Get seen on Google.

Mobile 137

Mobile Real Estate Web Google 137

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Many consultants with mobility limitations can work remotely and will no longer need to deal with the challenges of long daily commutes. . In PR, publicists generally know how long certain tasks take, like writing press releases or drafting pitches, so it’s smart to ask for check-ins on hours spent or feedback needed.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Over the past several years, the medium has grown in popularity along with the acceleration of mobile technology. Many journalists won’t write these types of stories without participation from both parties. The most popular alternative to the “traditional” media placement is unquestionably the podcast.

Case Study 390

Case Study B2B Study Interviews 390

Cision

JULY 6, 2017

They might also be on a phone and have to make extraordinary efforts to fill out that form ( N ote to self: Make sure your form works easily on mobile ). Literally write it out as clear as day: “FREE STUFF! Many online users increasingly are savvy about Big Data and will be wary to give out information. Make it worth their while.

Blogging 168

Blogging How To Privacy Mobile 168

Waxing UnLyrical

JUNE 12, 2018

This mobile-only group of users is forecasted to increase to 52 million people by 2021. For businesses, that means learning how mobile-only communication is different than other types of communication, and driving automation as much as possible when working in this space. Keep scrolling to find out.

Mobile 68

Mobile SEO Small Business Analytics 68

Cision

JUNE 16, 2017

The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. When WIND Mobile, a Canadian telecommunications company, became Freedom Mobile last year, they issued a press release which clearly outlined its brand change and reaffirmed its commitment to current customers.

Communications 250

Communications How To Telecommunications Employee 250

Cision

JULY 12, 2017

It’s important to remember that meta descriptions and site details like this aren’t only visible on computers, but on mobile devices, as well. For your mobile users, you want to be concise yet thorough, which is exactly what Slack has done with their meta content. Descriptive Image Titles.

Branding 236

Branding Brand Engineering Web 236

Business Wire

MARCH 14, 2018

Thou Shalt Think Mobile First: 81% of Facebook users connect from their mobile phone (2) , and we all use mobile differently than our laptop … we handle it vertically and we check it for a short time, but very often. So every time you post something, think twice and ask yourself, “Is this going to be readable on a mobile screen?”

Social Media 163

Social Media Mobile Media Video 163

5W PR

FEBRUARY 1, 2025

Training should address: Core brand messages and values Industry positioning Target audience preferences Content themes and topics Writing style guidelines Measuring Success and ROI Tracking program performance helps optimize strategies and demonstrate value.

Employee 88

Employee Social Media Reputation Guidelines 88

Cision

JANUARY 11, 2018

How to Write a Press Release That Converts. This post helps you learn how to write press releases that convert. Instagram is an amazing tool for marketers, but because it’s mobile-only using it is challenging. Find out all about it in this post about Cision Impact. Oh, and they can also help you generate leads!

Communications 225

Communications Marketing Radio Airlines 225

PRSay

JUNE 27, 2019

The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group. Learn more about her training, consulting or writing and editing services at WylieComm.com. The rule for email content is to keep it ultra-short.”. Why do people spend so little time with e-newsletters? Email: ann@WylieComm.com.

Web 164

Web Writing Study Training 164

Deirdre Breakenridge

AUGUST 26, 2014

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While communications may be your forte, with strengths such as writing, creativity, organization and research, your passion might be for something else altogether. Is industry specialist the right path for you?

Industry 316

Industry Fashion Travel Tourism 316

Business Wire

JUNE 28, 2017

51% of consumers are getting their news from their mobile device and the trend is going upwards. Mobile = Visual Multimedia is not an option anymore. If you look at a news feed (AFP, AP…) on a mobile app, news with multimedia is news that gets the most attention. The smartphone is our connection to the world.

Mobile 153

Mobile SEO Web Training 153

PRSay

NOVEMBER 9, 2022

Mastodon’s mobile app was downloaded 750,000 times between Oct. Users write posts (called “toots”), which others can like, reply to or re-post. Users can write posts that promote a company or product. Since Elon Musk’s controversial and tumultuous takeover of Twitter on Oct. 28 and Nov. Mastodon now has 4.5

Communications 165

Communications Twitter Mobile Software 165

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Mobile (Everything). 60% of traffic to the LinkedIn platform comes from mobile. Courses (LinkedIn Learning). High praise.

LinkedIn 60

LinkedIn Mobile How To Course 60

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company that just secured the $10m is about to unveil a new mobile application that alerts you when an ex-boyfriend is nearby, then you may have some interesting crossover of angles to pitch, from relationships and lifestyle to data privacy to mobile marketing.

Media 136

Media Mobile Telecommunications Pitching 136

Critical Mention

APRIL 17, 2019

For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Do you know that 91 percent of users access social platforms via mobile devices? Currently, he is working as an editor at the writing service Essay Writing Land.

Social Media 156

Social Media Trends Media Instagram 156

Business Wire

AUGUST 9, 2017

Raschanda Hall’s Hacks, Flacks & Robots: Automation in Today's News Vote here About the panel: First, you were told to write for robots. Now, robots are doing the writing for you. What are these robots looking for in a news story?

Conference 166

Conference Technology Mobile Analytics 166

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. SEO is all about writing for the customer and creating content that answers burning questions. Write valuable, readable, and targeted SEO-optimized content to out-rank your competitors.

How To 123

How To SEO Mobile Engineering 123

Cision

AUGUST 22, 2016

If you’ve Googled anything with your phone recently, you may have seen a result like the one below and wondered what the “AMP” tag meant: Google’s Amplified Mobile Pages (AMP) is an open source initiative intended to speed mobile delivery of web content. What are Amplified Mobile Pages?

Mobile 96

Mobile SEO Web Google 96

ImPRessions - Crenshaw Communications

JULY 26, 2022

Suddenly you’re writing a press release from a foreign country, having a real French press instead of a k-cup at your house, and taking meetings with new cityscapes in the background. The biggest draw in being a digital nomad is the freedom and global experience it brings. Let me tell you, I’ve learned from experience.

How To 309

How To Meeting Travel Employee 309

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Example: If your audience skims content on mobile, focus on short paragraphs, bullet points, and visuals. Fix It: Write clear, specific headlines that reflect the main takeaway of your piece.

Writing 78

Writing Guidelines Construction Examples 78

Presspage

JANUARY 23, 2024

Ignore Your Audiences Preferences Writing for an audience without understanding how they consume content is a surefire way to miss the mark. Example: If your audience skims content on mobile, focus on short paragraphs, bullet points, and visuals. Fix It: Write clear, specific headlines that reflect the main takeaway of your piece.

Writing 78

Writing Guidelines Construction Examples 78

Cision

JULY 8, 2016

The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile. By building excitement around the campaign, your influencers will be more likely to write about their experience and their followers will pay close attention to what they have to say.

Case Study 192

Case Study How To Media Pitching 192

5W PR

MARCH 7, 2025

Leading fitness brands use AI to customize their mobile app experiences, website content, and even in-gym digital displays based on individual member profiles. Crunch Fitness employs AI writing tools to generate personalized email subject lines, resulting in a 35% improvement in open rates.

Marketing 78

Marketing System Data Analytics 78

The Proactive Report

APRIL 27, 2018

Not so much on desktops, but there’s been quite a steep drop on mobile devices. And since Google’s overall search numbers show a huge growth in mobile searches, this is important information. And the study shows that mobile searchers definitely expect to find what they’re looking for when they search.

SEO 100

SEO Mobile Engineering Google 100

Cision

DECEMBER 21, 2017

At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough. He has more than 15 years of business and high tech experience at large companies like SAP and Deloitte, and in the start-up world creating mobile software.

Measurement 272

Measurement Strategy Software Analytics 272

Flack's Revenge

DECEMBER 11, 2014

For the next in the series, Carmen graciously offered to ask a tech journalist friend the following questions (the reporter requested that we protect her identity; I can say she is the real deal – writes for a Chinese tech publication that has a circulation of well over 1M, and she has a similar number of Weibo followers).

Print 201

Print Transportation Conference Technology 201

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Better Writing Blogs. Posts run the gamut from writing advice like “How to Write Clickworthy – but Clickbaity – Content” to marketing your efforts with topics like “What’s the Difference Between Promotion and Distribution Strategies in Digital Marketing? Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170