The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” Radio and TV stations are also hard hit.

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PR Insiders

FEBRUARY 19, 2019

Each day, newspaper journalists, as well as hosts and producers of TV and radio talk shows, scroll through a never-ending barrage of email messages, many of which they no doubt delete without reading. […].

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Radio Pitching Newspapers Media 74

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 AM/FM radio is currently America’s number one mass-reach media, reaching 84% of American adults 18 and older.

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Media Radio Print Newspapers 103

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. If you find the compelling human story in what you’re pitching, you’ll be successful. Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice.

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Enterprise Agency Radio Fashion 227

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. In today’s media environment, pitching reporters and editors has become a lost art. Now it’s time to make your strategy a reality.

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Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

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Blogging Writing Creativity Storytelling 170

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. In college I began working in a radio news department and eventually made the change to the automotive trade media. It’s been more than 50 years.

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Meeting Automotive Newspapers Media 92

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

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Social Media Newspapers Pitching Reputation 120

Bianchi Biz Blog

MAY 8, 2023

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism.

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Automotive Report Meeting Radio 85

PR Fuel

JANUARY 17, 2022

Where your target audience is local, find a PR distribution service that targets distribution by location to local TV, radio, and print media houses. If you intend the story to be covered on radio or TV, sending the press release at least a week prior is recommended. Send Your Press Releases at the Right Time.

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PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. For example, you can also look at social media influencers, radio programs, magazines, and blogs. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Journalists receive hundreds of pitch emails daily.

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How To Guidelines Writing Pitching 105

PR Insiders

MAY 7, 2021

A store advertises its Memorial Day sale with a mammoth two-page newspaper spread and the store’s foot traffic either goes up or it doesn’t. When we talk about the media, we think of newspapers, magazines, TV, and radio. Did numbers jump after a trade publication article, but not after a newspaper op-ed? Case closed.

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Data Newspapers Analytics Measurement 78

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. The same was true for watching hours of TV news or listening to shows on the radio. Broadcast – television and radio.

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Media Radio Newspapers Print 75

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I get to know what individual journalists might need and prefer, and tend to send them personalised media pitches which could help them in their jobs. and so much more. That makes me smile.

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Newspapers Pitching Radio Web 60

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? SF Mayor Frank Jordan inviting two radio reporters on his doorstep in to interview him while he took a shower. Got my first newspaper job at age 28 in Lansing, Illinois, and from there went to The Times of Hammond (Indiana), The Chicago Sun-Times and The Chicago Tribune.

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Meeting Media Print Enterprise 98

Bianchi Biz Blog

NOVEMBER 21, 2024

One thing to pinpoint is France’s strong public broadcasting sector, overseen by organizations such as France Télévisions (TV), Radio France (radio), and France Médias Monde (international broadcasting). Essentially, we know how to successfully place our clients’ stories. That always helps, right?

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PR Fuel

OCTOBER 14, 2022

Forming relationships with the people at your local radio, newspaper, and TV station can really help promote your business! It’s also important to pitch stories and ideas to the media whenever your business is having a special sale, event, or advertising campaign.

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Prakkypedia

JULY 10, 2017

They accept and use your pitches. But nothing lasts forever … It’s enough to make a PR person cry when that journo 1) moves to a different newspaper round or publication or radio station or country 2) moves into a media adviser role or, god forbid, another PR agency or 3) runs away to write a novel. Mistimed pitches.

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Radio Newspapers Pitching Writing 61

Prakkypedia

OCTOBER 30, 2017

Several times a week, I receive emailed media releases or media pitches from a wide variety of firms with a wide variety of topics and “stories to sell”. It’s useful and instructive because I gain insights into how some PR practitioners pitch to media, how they structure their email pitches, how they write their media releases and more.

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Media Pitching Radio Newspapers 61

Prakkypedia

MAY 31, 2015

save a copy of any newspaper clippings; consider displaying them in your office. save your media coverage to mention during public presentations and pitches for work. If you’re the guest at a radio studio, take a photo of yourself behind the mic or with the interviewer. share your media success on your social media channels.

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Media Television Radio Newspapers 60

PR Fuel

JULY 14, 2021

Consider: Newspapers. Radio shows. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release. If you don’t create a strong pitch email, journalists might toss your press release out without a glance.

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Writing How To Media Guidelines 96

Barokas

MAY 5, 2017

Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny.

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Publicity Media Reputation Radio 68

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

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Social Media Newspapers Media Pitching 49

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Then, when you’re down to pitching the actual content, they might already recognize your name.”

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Digital PR SEO Radio Guidelines 71

PR Fuel

JULY 1, 2021

Start by looking at different news outlets, including: Radios. Newspapers. Create Your Pitch. When developing your press release submission, a killer pitch is essential. You can use email to send your pitch to the journalists on your list. Instead, add the press release into the email’s body, below the pitch.

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Guidelines Pitching Analytics Social Media 85

Bianchi Biz Blog

OCTOBER 15, 2020

We went from pitching and coordinating on-site, face-to-face interviews and media meetings at key industry conferences, shows and events to attending these conferences, shows and industry events virtually with very limited (and somewhat unfulfilling) online media interaction.

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Media Relations B2B Media Conference 76

Doctor Spin

OCTOBER 16, 2023

But as the digital landscape evolved, so did PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

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Digital PR SEO Engineering eBook 83

Bad Pitch Blog

SEPTEMBER 8, 2007

“Fear is the path to the dark side” - Yoda “Speed and sloth are (two of) the paths to bad pitches” – Kevin Dugan Wow, it’s (really) bad when we start ripping off quotes from Star Wars. There’s been an up tick in the number of pitches being sent to me twice. Would you prefer LOL Cats? Sorry, we’re dog people.

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PR Fuel

MAY 13, 2021

You can research different media outlets, including: Radio TV Newspapers Blogs Social media. Journalists receive hundreds of PR pitches every day. The journalist can transition from reading your pitch to reading your press release. It only takes one spelling mistake to ruin a pitch. The Introduction.

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How To Pitching Writing Social Media 89

MaccaPR

JULY 8, 2015

Oh, and formerly a WCCO Radio talk show host and KFAN-AM Radio news director. I illustrate this for people with my hands: If you only get your news from newspapers and TV, hold your hands six inches apart – that’s all the news you’re getting. That kind of PR pitching reveals a shot-gun approach. Star Tribune ’s.

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Interviews Radio Journalism Newspapers 48

Sword and the Script

MAY 9, 2017

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. The PR Stunt that Saved Batman for Generations.

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Publicity Radio Crisis Crisis Communications 83

HMA Public Relations

DECEMBER 16, 2020

Since I also loved reading the newspapers and magazines that my parents kept around our house (the Arizona Republic, The Atlantic, The Economist), I decided to pursue journalism – and here I am! Tell us about the outlet and types of story pitches you want? I’m currently obsessed with the album “Every Bad” by Porridge Radio.

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Local Pitching Community Journalism 52

The Resolution Blog

OCTOBER 7, 2015

But if you were going to get word out about a “new XXX which could revolutionise…” it was papers, TV and radio, every time. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers.

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SEO Engineering Content Marketing Google 120

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

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Film Pitching Radio Newspapers 45

Waxing UnLyrical

MAY 27, 2011

We were looking for someone who could get the client placed in national publications as well as local press outlets like newspapers, to-do papers, community outlets, etc. Again, think of what your pitch says. radio station, national Metromix listing, etc. If you are not local, tell me how you think we can work together?

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Branding Brand Local Interviews 76

Mora Communications

OCTOBER 23, 2017

If they’ve been covered in a radio or magazine interview, or on TV, many simply wait for sales to materialize right after the fact. Use your TV and radio appearances and magazine and newspaper articles to land other media. Actively use your coverage in your pitches and presentations. .

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Marketing Radio Interviews Newspapers 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

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Digital PR Construction Case Study SEO 71