Stephen Waddington

MAY 16, 2019

There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. Sales of the newspaper rocketed but the editor was deluged with complaints and called time on hardnosed reporting. She urged encouraged students to hone skills in creativity, storytelling and pitching.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

Pitching 40

Pitching eBook Retail Newspapers 40

Communications Conversations

DECEMBER 15, 2016

My elevator pitch is always changing, and that’s because no two days are the same here. There are many considerations and sometimes limitations I have encountered that I would not have at a CPG or retail company. What do I do? Arik, that is a good question. Using social media in a highly regulated environment can be challenging.

Social Media 60

Social Media Data Measurement Analytics 60

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.” Does the headline grab attention? If not, it probably needs some work. Use Clever Headlines.

Writing 258

Writing Newspapers Retail Groups 258

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. But, in general, reporters don’t want a product pitch on a press release. I was most recently the restaurants and retail reporter at the Minneapolis St. At Life Time, I spend a good chunk of time pitching stories to media across the country and Canada. It’s like being on autopilot.

Media 112

Media Journalism Report Video 112

Bianchi Biz Blog

APRIL 5, 2021

And, of course, our core auto dealership audience demands significant coverage of dealership/retail stories and trends. Francis de Sales High School in Toledo, Ohio, where I spent four years working on the student newspaper, The Lance , finishing up as editor-in-chief in 1983. If we are a “second tier” pitch, you are insulting me.

Automotive 65

Automotive Web Meeting Media 65

PR Conversations

SEPTEMBER 10, 2015

He told me of the time he went to pitch for a major lawnmower account. From this story, and many others, I acquired my learning that PR is about something bigger, something delivered in your actions, your living and doing as much as your next newspaper clipping. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40