ImPRessions - Crenshaw Communications

JUNE 7, 2019

The PR team might pitch some less tailored info about the company for general brand visibility ahead of a new product announcement or a big funding announcement. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). 2) Niche what you do and pitch around that. People upsizing?

Real Estate 130

Real Estate Publicity Television Newspapers 130

PR for Anyone

APRIL 23, 2020

Journalists are pitched…. Don’t pitch what everyone else is pitching. Use that expertise, not to pitch a story around your expertise but pitch something going on in the world that you can then position yourself as the expert to talk about it. Our latest pitch is relating to coronavirus. Be different.

How To 130

How To Media Pitching Newspapers 130

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

PRSay

JANUARY 18, 2018

So, I studied Latin in high school and college. In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.

Real Estate 214

Real Estate Video Report Twitter 214

Buzzstream

MARCH 5, 2025

For example, I found this great study on food delivery trends based on proprietary data from GrubHub. The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. What to do with them?

Digital PR 62

Digital PR Pitching Study Google 62

Buzzstream

NOVEMBER 19, 2024

Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Think data studies, press releases, and expert commentary. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Sword and the Script

OCTOBER 10, 2023

Other reasons that sow distrust in marketing content include: 33% said content with dated or often-repeated information; 29% said content that leads with a sales pitch; 26% said continued targeting with ads for the same brand’s product after purchase (or decision not to buy); and 22% said phone calls after filling out a form to receive content.

B2B 166

B2B Case Study Survey Content Marketing 166

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach. Is it newspapers in that piled up on the, on the porch? “Physical Distancing” is what we have to do, not social distance. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

The Stalwart Blog

JUNE 26, 2014

As a recent college journalism student, I spent a lot of time thinking about finding a job and became petrified of the lack of opportunities available for new graduates to break into the newspaper business. So, I did what anyone in my situation would have done; expanded my search parameters and looked into public relations.,

Journalism 97

Journalism Publicity Newspapers Pitching 97

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. And people still faxed pitches! According to recent studies , it’s been proven that consumers feel more loyalty to brands that make a positive social impact.

Trends 168

Trends Nonprofit Consumer Newspapers 168

PRSay

JANUARY 16, 2018

So, I studied Latin in high school and college. In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. A shorter version of this response first appeared in the January issue of Strategies & Tactics.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. Favorite a user’s tweet. Retweet a user.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Why this pitch appealed to the media : The news at this time were mostly putting stories out that revolved around COVID-19 information.

Pitching 130

Pitching Skype Healthcare Guidelines 130

Communications Conversations

FEBRUARY 21, 2020

We’re pitching a lot of bylines to these kinds of pubs, and in many instances, I’m on the hook to take the first stab at the draft. We get together every other month to discuss trends, professional development and case studies. We made a pitch last week and I’m following up with a few key reporters to gauge reaction.

Social Media 157

Social Media Media LinkedIn Tourism 157

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Backlinks from top-rated domains major newspapers or news sites boost SEO to high levels, and a good content marketing program can amplify glowing earned media like product reviews or feature stories. Never discount earned media. It’s still extremely important for any B2B or consumer content marketing program.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

5W PR

OCTOBER 14, 2019

A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. In addition to maintaining healthy relationships with the local newspapers and TV stations, it also means opening up and nurturing rapport on so many other fronts.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. You waste your time and the journalist’s time when you pitch a story idea that doesn’t fall within their beat. So, a pitch that arrives on Monday right around 10 a.m.

Pitching 78

Pitching Government Financial Survey 78

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Check out the 2015 Global Social Journalism Study! For example, they are more likely to turn to newspapers (print or online) for local news. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Print Local 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? It’s Human Nature 101: I’m much more inclined to weigh a pitch — or take a complaint seriously — if it comes from a PR person I’ve gotten to know and trust. It’s one of 5 routes unanimously approved for study.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. What advice do you have for PR people that want to pitch you? What elements or characteristics do you look for in a story?

Automotive 81

Automotive Engineering System Media 81

Sword and the Script

FEBRUARY 6, 2018

It had a name that sounded like a daily newspaper – the “Herald” or “Courier” or something like that – but the “about us” section was telling. I study organizational persuasion for a living and I knew this was not bona fide journalism. The study suggested that “voices of authority have regained credibility.”

Content Marketing 80

Content Marketing Marketing Journalism Financial 80

Bianchi Biz Blog

FEBRUARY 20, 2023

I started writing for my college newspaper and freelancing in 1984 and got my first full-time editorial job in 1988 right out of college, as editor for Installation News (now Mobile Electronics ) at Bobit Publishing. What advice do you have for PR people that want to pitch you? Blind pitches on a subject I don’t cover.

Automotive 84

Automotive Meeting Media Mobile 84

Solo PR Pro

JULY 5, 2022

I write or pitch media in the mornings, so I am only available beginning at noon daily. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts.

Meeting 97

Meeting Writing Pitching Case Study 97

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. Ethnic, gender and socio-economic diversity are issues.

Industry 153

Industry Publicity Agency Community 153

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Studies suggest that especially in B2B, upwards of 70% of content goes unused.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Shift Communications

JULY 15, 2015

Personally, I transitioned into PR after studying journalism—a seamless move, especially since the skills I developed writing for the university newspaper (Go Hilltoppers!) Growth, change and transitions are a natural part of any career, especially in a quickly moving industry like PR. come in handy when working so closely with media.

Product Launch 60

Product Launch Newspapers Agency Journalism 60

Mora Communications

SEPTEMBER 9, 2015

When pitching your film to the media remember –. Every single day journalists are looking for stories for their magazines, newspapers, TV segments, radio shows, blogs and online publications. Look at your pitch from the media’s perspective and not yours. Now review how you can pitch these different aspects as stories.

Film 45

Film Pitching Radio Newspapers 45

Sword and the Script

JUNE 11, 2016

Yet, even today, despite well-documented statistics, case studies and benefits, corporate blogging doesn’t get the respect it deserves in some business circles. The gatekeepers are no longer the editors and reporters of magazines and newspapers. These took the power once reserved for the Gutenberg and gave it to the masses.

Blogging 60

Blogging Marketing SEO Content Marketing 60