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A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. But a good pitch starts with finding the right reporters. You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Their Publications.
I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I really enjoy attending all sorts of industry tradeshows and conferences all over the country and even in other parts of the world.
We are a business-to-business weekly newspaper covering the trucking and logistics industries. I’m proud of the work our team at Transport Topics has done in tradeshow coverage. What advice do you have for PR people that want to pitch you? Get to know the editors you pitch to. A space to watch, for sure.
For example, you might want to announce an upcoming tradeshow or conference. Consider: Newspapers. Radio shows. Develop Your Pitch. You’ll also need to learn how to write a strong, compelling pitch. Your pitch can encourage journalists to continue reading your press release.
This can include trade, business, consumer, and regional — whether it’s for a national newspaper or reputable business magazines. These expert interviews can include email/phone interviews, podcast interviews, and even speaking engagements through tradeshow events. Securing Interviews To Establish Credibility.
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