Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.”

How To 198

How To Instagram Social Media LinkedIn 198

Cision

NOVEMBER 28, 2017

Influencers are essential to any PR, comms or marketing campaign, as they are the engine that drives audiences to act, and they disseminate messages either directly (think sponsored posts) or filtered through their viewpoint (think traditional newspaper features). — can be daunting to research for just one contact.

Small Business 245

Small Business Media SMB Pitching 245

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral.

Pitching 159

Pitching Social Media Fashion Newspapers 159

Deirdre Breakenridge

OCTOBER 16, 2014

You’d have to go all the way back to the days of my early career when I was behind a typewriter and faxing news releases to newspaper editorial departments. Even something as simple as saying, “Good Morning” on Twitter will set off a response of good afternoon, good evening and goodnight from your network.

Big Data 250

Big Data Data Education International 250

PRSay

JANUARY 18, 2018

In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Words matter — whether we use them in short bursts on Twitter or in a long-form magazine feature, we must respect them. Conjugated verbs.

Storytelling 148

Storytelling Tools Newspapers Pitching 148

Stephen Waddington

MARCH 3, 2020

Agency teams are working on their pitches for the Skidz account. I’m following a team as it prepares its pitch response. Newspapers and television are for old people. TikTok is almost bigger than LinkedIn and Twitter combined with 800 million monthly active users. Here are the notes from a recent brainstorm.

Pitching 79

Pitching Agency Creativity Guidelines 79

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

Media Relations 127

Media Relations Media Newspapers Radio 127

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. X/Twitter : 30.9% Essentially, we know how to successfully place our clients’ stories.

Marketing 90

Marketing Pinterest Radio Instagram 90

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. It may just be the Texan in me, but Whataburger is one of my favorite Twitter accounts to follow. Press releases and pitches will always have a place, but we do need to evolve as our audience does. What drew you to the field of PR?

Social Media 227

Social Media Newspapers Reputation Community 227

Cision

MAY 3, 2016

Journalists can see right through your mass emails – and they’ll ignore you if they suspect you aren’t tailoring your pitches. Karen Paff, senior vice president at Ogilvy Public Relations, recommends doing your research and learning as much as you can about the journalists you target before you pitch them your story. Rapid Fire Round.

Pitching 0

Pitching Training Media Relations Newspapers 0

Sword and the Script

DECEMBER 22, 2020

71% of 337 respondents to a Twitter poll said they should report to the CEO. The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day.

Survey 183

Survey Marketing B2B Study 183

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Twitter (X) The bird logo (previously). Most customers hate being sold to and they would much rather hear a story than another sales pitch. TRY PROWLY FOR 7 DAYS FREE What is brand recognition? Nike The swoosh symbol.

Brand 104

Brand Branding How To Measurement 104

PRSay

JANUARY 16, 2018

In France, I understand the gist of a newspaper story. Journalists often prefer one-paragraph summaries as story pitches, reading less and being swayed by fewer, meaningful words. Words matter — whether we use them in short bursts on Twitter or in a long-form magazine feature, we must respect them. Conjugated verbs.

Storytelling 113

Storytelling Tools Newspapers Pitching 113

Cision

FEBRUARY 4, 2016

Improve your online connections and prepare to pitch smarter by tracking and recording your Twitter conversations with key journalists and influencers. Use Influencer Insights charts to learn where a media contact’s audience is located, who they are and what they are interested in. Premium Services.

Analytics 120

Analytics Newspapers Software Google 120

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

Conference 120

Conference How To Infographics Leadership 120

Sword and the Script

DECEMBER 29, 2020

Journalists Love Twitter, and if Your Job is Media Relations, You Should too. The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); 85% of journalists say Twitter is the most valuable social network. 10 PR Tips for Making Your Company Easier to Cover.

SEO 119

SEO Software Resources Newspapers 119

Bianchi Biz Blog

JULY 15, 2024

I dabbled at my college newspaper, but my career began in earnest at an international business newsletter called EDM Publications, which was based in Paris at the time but has since moved to Munich. What advice do you have for PR people that want to pitch you? Please tell me why what you’re pitching would be beneficial to our readers.

Meeting 97

Meeting Media Interviews Pitching 97

Cision

AUGUST 17, 2016

Could it be on a news site or in the newspaper? You can also send a press release to a journalist, but do so as part of a carefully-written pitch. For example, because Twitter moves so quickly, you could share your press release every day for a week (with a different message each time) to maximize your reach. Amplification.

Newspapers 144

Newspapers Writing Strategy Pitching 144

Bianchi Biz Blog

MAY 6, 2024

I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. How does this topic serve FleetOwner ’s readers’ operations?

Meeting 88

Meeting Media Pitching Newspapers 88

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about winning a new bit of business for the company because that positive mention tipped the balance of a recent pitch? if it’s a great piece you could even Tweet it from your agency’s Twitter handle. brilliant?—?that’s that’s great. million respectively).

Retail 169

Retail International Internal Twitter 169

Cision

APRIL 7, 2016

In fact, Facebook users are more likely to post and respond to news content than Twitter users. For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Why the shift? If you notice a topic (e.g.

Facebook 120

Facebook Media Trends Mobile 120

PRSay

JUNE 18, 2019

Writing in AP style means they’re speaking the language of the people they are pitching. Since AP style’s roots are in guiding AP journalists, our rules are written with the idea of helping explain ideas to the kind of broad audience that might read a daily newspaper or online news site.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. You can follow Alexa on Twitter at: @alexa_stjohn.

Transportation 95

Transportation Meeting Report Automotive 95

Sword and the Script

SEPTEMBER 8, 2020

It could be a way to cut through the clutter since reporters are deluged with pitches. Keep in mind, the story you are pitching has to actually be worthy of an exclusive. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

Survey 114

Survey Industry Leadership Study 114

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. From there, I joined any school newspaper or group that allowed me to write, eventually found my passion for reading, pursued a career, and now, I’m a happy man. What advice do you have for PR people that want to pitch you?

Transportation 93

Transportation Meeting Media Newspapers 93

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Cision

OCTOBER 14, 2015

What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. In addition to Facebook’s and Twitter’s plans for news apps, Twitter is developing a project to aggregate and curate breaking news , even for those without Twitter accounts.

Journalism 120

Journalism Trends Print Local 120

Bianchi Biz Blog

MARCH 7, 2022

By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. From there I went on to freelance for community newspapers around Milwaukee, and got a part-time job at a business-to-business publisher covering aviation for three sister magazines. What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

Digital PR 62

Digital PR Pitching Study Google 62

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Or that the people reading the New York Times might not be their buying audience (using FollowerWonk we can easily see whether social shares align with the right titles in Twitter bios).

Media 100

Media B2B Data Pitching 100

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Photo courtesy of Pixabay. By Robin Carr, LCI.

Local 98

Local Newspapers Sports Video 98

Bianchi Biz Blog

MARCH 21, 2022

As special publications editor for The Keene Sentinel in New Hampshire (the fifth oldest continuously published newspaper in the U.S.), Back when I was a newspaper reporter, I wrote a series of articles about an embattled high school principal accused of misconduct, including secretly altering the grades of several students.

Meeting 74

Meeting Newspapers Agriculture Media 74

Bianchi Biz Blog

APRIL 18, 2022

I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio. I left newspapers in 2013 shortly before T he Plain Dealer in Cleveland started cutting back print publication schedules. You can follow Robert on Twitter at: @rschoenb.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

AUGUST 11, 2016

More people get their news from Twitter and other similar resources than ever before. It’s rare nowadays that the morning newspaper or the evening news telecast breaks a story. During my journalism career, I can’t count how many times someone in PR pitched me on a story that I had already written or had nothing to do with my beat.

Corporate 0

Corporate Airlines Financial Journalism 0

Cision

MARCH 31, 2016

Instead, they pitched me on a position they had open. Media outlets are all too aware of the growing number of people who say their primary source of news headlines is not the front page, but Facebook or Twitter. My daily newspaper of choice is…newspaper? And they told a good story.

Newspapers 120

Newspapers Reddit Journalism Technology 120