Bianchi Biz Blog

JANUARY 16, 2025

To secure interest from French language media in Quebec, it is best to have Francophones in Quebec to pitch your story ideas. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. Media are no different and require a tailored approach , even with popular U.S.

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Print Marketing Instagram Newspapers 100

Communications Conversations

SEPTEMBER 29, 2020

In some cases, it means pitching bylines instead of stories. In others, it means supplying them with photography and videos when you can. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. Newspapers are struggling. ” And, that wouldn’t be wrong. Will it last?

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Journalism Trends Industry Newspapers 195

PR for Anyone

MARCH 31, 2020

So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags.

Real Estate 214

Real Estate Video Report Twitter 214

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! Because people buy stories, not sales pitches.

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Examples How To Product Launch Print 104

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). ” Run an ad in a newspaper and it needs to be labeled as an ad.

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Pitching Journalism Video Advertising 174

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral. The takeaway?

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Pitching Social Media Fashion Newspapers 159

PR for Anyone

NOVEMBER 3, 2021

Make sure to Like and Subscribe to our You Tube Channel and ring the bell so you’re notified of new videos by clicking HERE. This is what you use to attract and pitch the media. Here’s a video I did specifically on this topic. 2) Niche what you do and pitch around that. You don’t need to hire a big fancy PR firm.

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Real Estate Publicity Television Newspapers 130

The Proactive Report

MAY 27, 2017

newspaper industry into a tailspin and the pressures facing America’s newsrooms have intensified to nothing less than a reorganization of the industry itself, one that impacts the experiences of even those news consumers unaware of the tectonic shifts taking place.” That means there are fewer reporters to pitch your stories to.

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Media Relations Media Newspapers Radio 127

PRSay

MAY 3, 2019

Keep in mind that more people are watching “ episodic video content ” when you factor in all the streaming and cable options we have now. The same thing has happened with newspapers. Get more media pitching knowledge from Michael Smart here. And network TV news. More people than ever consume news.

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How To Education Exercises Newspapers 137

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

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Pitching Local Newspapers Policies 78

Presspage

AUGUST 5, 2020

Combining the powers of email marketing with an attention-grabbing PR pitch is a winning approach when it comes to major campaigns. A targeted email pitch allows you to reach a wide audience of journalists in an instant, whilst making sure it’s relevant to their ‘beat’ List segmentation done right. Final thoughts.

Pitching 78

Pitching Local Newspapers Policies 78

PR for Anyone

APRIL 9, 2020

This means there is room for you to pitch your product, service, brand, or expertise to those publications whether you are related to coronavirus or not. If you are looking to land on television or be featured in a daily or weekly newspaper, your likelihood goes up when you tie the story to the current condition with coronavirus.

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Media Television Exercises Newspapers 130

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. But when the client could go on YouTube and see home videos of parents with their kids watching a Space Shuttle on a barge floating up the Hudson River and then have a two-mile long line outside the museum door to get into the exhibit, that’s ROI.

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Enterprise Agency Radio Fashion 227

Bianchi Biz Blog

NOVEMBER 21, 2024

Thus, we pitch out journalists to “sell” portraits of CEOs, train them and position them as voices that count in their sector and ghost-write for them comments and by-lines on LinkedIn to help them become the experts in their businesses. Essentially, we know how to successfully place our clients’ stories.

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Marketing Pinterest Radio Instagram 90

Cision

FEBRUARY 15, 2016

Here are four steps to pitching reporters and getting coverage from your upcoming conference. For example, you could hold a Twitter Q&A session prior to the event or post short video introductions on Facebook and Instagram. Do you want your news release to serve as an event reminder to local newspapers or TV stations?

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Conference How To Infographics Leadership 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

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Blogging Writing Creativity Storytelling 170

PR for Anyone

JUNE 29, 2021

How to Be on TV Shows: Think about what is going on in the world right now, what is trending, what holidays are coming up and think about how you can pitch a story around that. Watch the video below and read the post to see how Antrina Curry, RN who owns a home healthcare company in Virginia Beach, VA landed in the media.

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Pitching Skype Healthcare Guidelines 130

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper.

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Meeting Automotive Newspapers Media 91

Sword and the Script

DECEMBER 22, 2020

The deluge of PR pitches. According to a survey of journalists by Muck Rack, 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. Pitch proof points with claims. Source: Code of PR Ethics? ).

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Survey Marketing B2B Study 183

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more.

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Analytics SEO Engineering Financial 104

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Make sure to include SEO keywords in quotes, press releases and explainer videos to support those efforts and increase visibility online. His/her audience is your target.

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Media Relations Media SEO Newspapers 107

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. Most customers hate being sold to and they would much rather hear a story than another sales pitch. TRY PROWLY FOR 7 DAYS FREE What is brand recognition? But how do you do that if you don't feel like you have a story to tell?

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Branding Brand How To Measurement 104

PRSay

JANUARY 8, 2019

In today’s media environment, pitching reporters and editors has become a lost art. Storytelling can come to life in written, audio or video forms, or in a blend of all three. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

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Storytelling Media Nonprofit Government 163

Bianchi Biz Blog

MAY 6, 2024

I joined my university’s newspaper as a reporter in 2018. What advice do you have for PR people that want to pitch you? And please be patient with pitching; I cannot reply to most pitches. Automated pitch emails for stories that don’t concern my brand. I love poetry and video games. I play guitar!

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Meeting Media Pitching Newspapers 88

Buzzstream

MARCH 5, 2025

The authors of these stories can quickly become journalists to target for follow-up stories, additional quote pitches, and more. Between creating content and pitching, I barely had time. Check the trending topics at the beginning of each day and see if there are opportunities to pitch. However, not all links are due to a pitch.

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Digital PR Pitching Study Google 62

Cision

APRIL 7, 2016

For example, the major French political newspaper, Libération , recently noticed a 30 percent increase in time spent over a two-month span, publishing 150 articles each day. Cision’s Media Research Team predicts video- and image-based content to continue trending over the next year. Over half (51.8 If you notice a topic (e.g.

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Facebook Media Trends Mobile 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? So stories tend to be tight, with an emphasis on video. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Why is that a lead for our newscast?”

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Meeting Media Print Enterprise 98

Bianchi Biz Blog

AUGUST 9, 2021

I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you? There are some pitches that may be interesting, but simply don’t fit my audience or my focus area at Insider. Really pay attention to my coverage and my outlet.

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Transportation Meeting Report Automotive 95

Landis PR

OCTOBER 11, 2021

You may have noticed that the “calendar” section in your neighborhood newspaper, online newsletter or event site is starting to populate with things to do. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: . Video promotion. Photo courtesy of Pixabay. By Robin Carr, LCI.

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Local Newspapers Sports Video 98

PR Fuel

MARCH 22, 2022

Explore media outlets outside of newspapers, too. Create the Pitch. Before you can distribute press release materials, you need to create a pitch email. Your pitch will encourage journalists to publish and distribute your release. Journalists receive hundreds of pitch emails daily.

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How To Guidelines Writing Pitching 105

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. I also produce audio and video content for our online and multimedia channels. What advice do you have for PR people that want to pitch you?

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Transportation Meeting Newspapers Media 100

Axia PR

AUGUST 6, 2018

3 tools we recommend to create the content you’ll use to pitch. Turn a news release into a short video or infographic – or grab the reporter’s attention with a corresponding GIF. Most news outlets have a social media or digital desk, and they’re always looking for great content to publish. Your local TV station’s 6 p.m.

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Pitching Media Infographics Newspapers 48

Presspage

JULY 25, 2018

You’d love to get that major publication or TV network to cover your event, embed your video or quote your chief executive in an economic forecast story. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. How to stand out? Here are a few tips: 1. “Better to use something generic.”

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Wikipedia Writing Video Report 103

Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

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Meeting Automotive Media Transportation 81

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. There’s a challenge because we have to put out 7 newspapers a week. Think again.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

MARCH 14, 2016

Clayton created divided 88 Acres into chapters and sprinkled in short videos and strong imagery. When no media outlet wanted to run the story when Clayton initially pitched it, he and his team published it on Microsoft’s owned media channels, helping change Microsoft’s perception and increase sales. Steve says it goes a long way.

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Storytelling Skype Energy Software 120

Cision

APRIL 27, 2016

As the media landscape continues to change and video and multimedia formats play a bigger role, our teams are thinking and executing programs that go beyond traditional communications to content creation that’s engaging, shareable and searchable. Internships give a solid foundation for quality research, pitching skills and writing.

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Real Estate Television Technology Agency 120