Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Buzzstream

JANUARY 7, 2025

1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. There’s less resource risk as we know data will tell a story and offer a lot of angles to pitch out to press. EXPERT OPINIONS Why dont more PRs pitch press releases as part of digital PR?

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. She shares insights and tactical advice from years of experience (and success) from pitching internationally. Like you have to be pitching your stuff. So via email.

Internal 62

Internal International Digital PR Course 62

Cision

FEBRUARY 17, 2016

Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. For PR professionals, this emerging reality means that we can’t only sell the significance of our pitch. My daily newspaper of choice is…The Washington Post.

Policies 120

Policies Internal International Public Affairs 120

Buzzstream

SEPTEMBER 25, 2024

Britt and Jaclyn interview journalists and PRs from across the media landscape, amassing many insights into the pitch process. Journalists are getting slammed with More and probably worse pitches, right? So yes, there are fewer people to pitch. So working on a moving scams study, many angles could be pitched around this study.

Media 77

Media SEO Pitching Digital PR 77

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

Sword and the Script

OCTOBER 20, 2015

Former pitch man for the President, Jay Carney , came out swinging in a big way for Amazon today. Thought the initial reaction to the Times story certainly wasn’t planned – the spontaneous and candid response of one Amazon employee went viral – I instinctively believed it worked out in Amazon’s favor. by Frank Strong.

Crisis Communications 60

Crisis Communications Crisis Case Study Viral 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?) Does this mean talented reporters will take the good jobs in PR?

Journalism 41

Journalism Real Estate Print Newspapers 41

Buzzstream

AUGUST 26, 2024

Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. Now, this is where many people would simply pitch people cold on the first contact and not think beyond that.

SEO 71

SEO Company Case Study Infographics 71

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Energy Analytics 78

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74

Media Viral Video Newspapers 74

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. If it’s not, then the message is usually just self-serving, and for me and my team, when we’re trying to pitch that to reporters, that’s not something that’s going to stick. The local newspaper in New Orleans, they furloughed about 10% of their staff immediately.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. There was no apparent hesitation, no poll-tested apologies, no mealy-mouthed mea culpa, just a corporate statement that was pitch-perfect. A webpage enabled UK customers to access updates about stores in their areas.

Fashion 255

Fashion Reputation Social Media Brand 255

Prowly

MARCH 3, 2025

While you're at it, check to see which journalists are actively covering industry trends and jot them down so you can pitch them in the future. For example, a local newspaper mentioning your product wont carry the same weight as a Newsweek feature on your brand. Add tiers to mentions to show the real value of your work.

How To 104

How To Media Print Crisis 104