Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Business Plus – Monthly print and online business news outlet.

Radio 83

Radio Sports Marketing Local 83

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. 5 Maintain consistency in messaging The best public relations campaigns are built on a solid communication plan.

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Examples How To Product Launch Print 104

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research. The post Media trends—which newspapers do readers trust most? appeared first on Agility PR Solutions.

Newspapers 85

Newspapers Trends Print Media 85

ImPRessions - Crenshaw Communications

JANUARY 24, 2020

Broadcast follows print. Many media outlets compete with one another, but in general, print and broadcast have a symbiotic relationship. A TV producer or segment coordinator will get many of her story ideas from print or digital news outlets. Let them know who you believe will respond to this story, and why is it important.

Print 245

Print Pitching Television Newspapers 245

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Reach a Wider Audience In the past, PR was largely limited to traditional media outlets such as newspapers, magazines, television, and radio.

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Technology Television Web Social Media 266

Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

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Print Newspapers Google B2B 158

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. 2 Bots as an opportunity or threat to public discourse. Bots are mainly seen as a threat for public debates and organisational reputation alike. But only 4.6%

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Communications Publicity Survey Newspapers 115

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels.

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Brand Branding How To Measurement 104

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

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Local Newspapers Journalism Radio 140

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It started, as these things often do, as a conversation on Twitter.

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Agency Web Print Newspapers 135

Stephen Waddington

SEPTEMBER 29, 2021

Why is the public relations industry not representative of the organisations or the public that it serves? Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Another history lesson.

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Industry Publicity Agency Community 153

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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Newspapers Blogging Groups Print 78

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. High demand for quality journalism and renewed public trust also bodes well for the profession of public relations.

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Nonprofit Local Journalism Newspapers 176

Cision

NOVEMBER 28, 2017

On the other hand, spreading brand-awareness is also vital, and they must find ways to maximize their return on investment (ROI) for every dollar spent on marketing and public relations services. Because public relations equals trust in brands. Why Earned Media Value (EMV) And Influencers Over Paid Media?

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Small Business Media SMB Pitching 245

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. Public Relations Building Media Relationships Marketwired Personal Relations Pitching for Smarties Pitching Success PR'

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Pitching Radio Newspapers Print 150

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit.

Print 115

Print Media Newspapers Local 115

PRSay

DECEMBER 6, 2018

The survey also revealed that: Fewer Americans are relying on newspapers. The survey reflected the country’s declining dependence on print media; only 7 percent of respondents, compared with 2016’s 11 percent, say they rely on newspapers to stay connected to current events. Young adults prefer online platforms.

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Study Radio Newspapers Web 119

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

Communications 193

Communications Sports Journalism Fashion 193

ImPRessions - Crenshaw Communications

JUNE 7, 2019

You’re about to be thrust into the fascinating world of public relations – where people naturally speak their own private language with various business slang and PR lingo. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.” PR intern’s guide to agency lingo.

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Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

In public relations, it’s often said that you’re only as good as your media contacts. For clients for whom key trade or vertical publications are important, those connections are doubly important. Can you cite a few traits of the ideal public relations person? Personalize a pitch. Mass e-mails beg to be deleted.

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Agency Real Estate Print Pitching 120

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

JUNE 18, 2019

If you ask 10 different public relations (PR) professionals what they do for a living, you’d get 10 different answers. I culled through the answers pulling out as many as possible that were fit for print and listed them below. 17) “I help companies make more money by getting good publicity.”. 8) “Consult, coach, teach.”.

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Employee Print Writing Survey 154

Bianchi Biz Blog

FEBRUARY 1, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The Post also uses social media for connecting with and following its sources, audience and the greater public. is keeping up with the ever-changing media landscape. The takeaway? ” Accessibility.

Pitching 159

Pitching Social Media Fashion Newspapers 159

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. These can include writers and editors for different sections of a magazine or newspaper, or more than one segment producer for a TV interview. Break these rules; improve media relations. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

PRSay

MAY 8, 2018

Karlie is senior director of public relations for FOCUS Brands. Karlie: My degree is in public relations from the University of Florida (UF). I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Both now live in the Atlanta area.

Leadership 159

Leadership Conference Local Internal 159

PR for Anyone

APRIL 9, 2020

That being said, many lifestyle magazines and print publications will not be covering this topic from cover to cover. Additionally, these publications are planned four months in advance. Right now what is relevant is COVID-19. The majority of mainstream news stories are related to that right now.

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Media Television Exercises Newspapers 130

Bianchi Biz Blog

MARCH 7, 2024

Hanan Kamir, CEO at KAMIR The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Real Estate Marketing Automotive 105

Buzzstream

NOVEMBER 19, 2024

Our post explains that digital PR is “a marketing tactic used to earn high authority backlinks from online publications that drive rankings and site traffic.” Digital PR occurs online , through pitching stories or content via email to journalists at news publications. Think data studies, press releases, and expert commentary.

Digital PR 71

Digital PR SEO Radio Guidelines 71

PRSay

JANUARY 8, 2019

Maybe they’re under pressure from the chief executive or board members, who want to demonstrate their positions as thought leaders on important subjects or publicize what the organization is doing to make the world a better place. Also think about niche publications that cover your sector. Now it’s time to make your strategy a reality.

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Storytelling Media Nonprofit Government 163

Cision

MARCH 24, 2017

I led the PR team that worked on the arrival of the Space Shuttle Enterprise to the Intrepid Sea, Air & Space Museum in New York — a huge story, on its own — and the final campaign clip report was spread over several successive PDFs and a single printed report used nearly 10 reams of paper packed into enormous binders.

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Enterprise Agency Radio Fashion 227

PR Insiders

JULY 12, 2021

Did you read that newspaper article in print or on your phone? Let me suggest a few other ways that landing media placements continues to grow in value: The reach is greater – Many print publications may have disappeared, but the newspapers still prospering are reaching more people than ever before.

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Print Newspapers Media Skype 78

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

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Newspapers Social Media Data Consumer 130

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance.

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Meeting Media Print Enterprise 98

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. Will it run in print?”. After all, there’s a certain cache to seeing one’s name in print. National magazine cover story.

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Print Interviews Pitching Conference 120