Sword and the Script

JULY 2, 2024

Burrelles bigs farewell to print media monitoring; PRophet adds Google AI models; Meltwater announces new AI features A few days ago, Burrelles ended its print monitoring services. It’s pretty wild to realize that print monitoring was a thing before press releases. At the time, not all news that went to print made it online.

Print 157

Print Newspapers Google B2B 157

Prowly

FEBRUARY 18, 2025

With Prowly, you can do just that : monitor your campaigns and report on them in real-time. With media monitoring, sentiment analytics, and detailed reports, you'll have the pulse of your campaign at all times. Post-campaign analysis is equally important. Evaluate what worked, what didnt, and why. The best part?

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

MAY 19, 2020

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. Because so many journalists are on the platform. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real.

Twitter 206

Twitter Media Relations Media Survey 206

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 140

Local Newspapers Journalism Radio 140

Waxing UnLyrical

JULY 21, 2011

When my husband went out a short while ago to get the newspaper (yes, we still get one newspaper delivered), he also brought in a box that had apparently been waiting for me on our doorstep since last evening. The newspapers themselves took rather a circuitous route to get to me. He didn’t just find a couple of newspapers.

Newspapers 71

Newspapers System International Internal 71

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

Stephen Waddington

JUNE 13, 2019

There’s not much good news for UK media in the Reuters Institute Digital News Report 2019. Media coverage of Brexit is impacting the mood of the nation according to Reuters Institute Digital News Report 2019. You can download a copy of the report by following this link. The UK is suffering from news fatigue.

Print 115

Print Media Newspapers Local 115

Communications Conversations

MAY 21, 2020

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

Newspapers 78

Newspapers Blogging Groups Print 78

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. *Dark Side – Okay, we in PR take offense to this shady designation.

Agency 192

Agency International Internal Pitching 192

Cision

MARCH 24, 2017

He began as a radio reporter before transitioning to PR in 1999. When you have newspapers that have existed for a century mailing their subscribers cardboard virtual reality goggles to use with their mobile devices, you know how important tapping into a user experience can be. It got to a point that was too vast to comprehend.

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

DECEMBER 6, 2018

While in 2016 only 12 percent of news-watchers favored online content, now 20 percent report this preference. The survey also revealed that: Fewer Americans are relying on newspapers. Overall, 34 percent of Americans now obtain their news from the web, marking a 6 percent increase from 2016. Young adults prefer online platforms.

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Study Radio Newspapers Web 119

Mark My Words

JANUARY 16, 2017

Newspapers have been shedding their arts reporting for decades, relegating reviews to dispensable supplements and buried middle-pages. Depressing reports such as last week’s piece in the Columbia Journalism Review on the disappearance of full-time arts staffers are a familiar sight.

Newspapers 60

Newspapers Energy Print Journalism 60

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency.

Communications 193

Communications Sports Journalism Fashion 193

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Print is down but digital is booming. The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution.

Newspapers 103

Newspapers Print Local Television 103

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. When they recently took out full-page ads in national newspapers promoting religious foundations within government, coverage ensued from outlets left, right and center.

Communications 190

Communications Journalism Advertising Advertising 190

Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

We also advise against lengthy voicemails – or any voicemails unless you already have a relationship with a reporter. For some pitches, a simple to-the-point email is probably enough to get a reporter’s interest. It can also mean a vast array of print freelancers and contributors to broadcast outlets.

Media Relations 195

Media Relations Media Pitching Product Launch 195

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. Yes, there is still print and broadcast media. After all, back in the day, working with a newspaper reporter was completely different than coordinating with a radio show producer.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

JUNE 18, 2019

More respondents (38%) say the comms function reports to the CEO, versus 35% that say they report to the CMO. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 154

Employee Print Writing Survey 154

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. The recent Pew Research reports on media consumption in the US have some interesting insights. The recent Pew Research reports on media consumption in the US have some interesting insights.

Newspapers 130

Newspapers Social Media Data Consumer 130

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. I’m looking for ways we can build, fix or better get the great stuff our reporters do to the people,” says national digital editor Terri Rupar.

Newspapers 120

Newspapers Print Mobile Pitching 120

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Live reporting is unscripted — it doesn’t go through a copy editor. Spoken words and video must match, so reporters either have to write/talk to the video or find a video that matches what they’re saying. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

ImPRessions - Crenshaw Communications

JANUARY 20, 2017

Recognize that publications often have a “digital first” mindset in addition to thinking about print products. Those stories are often great for a newspaper or another magazine, but our audience of affordable housing developers already knows there’s an affordable housing problem. For example, AHF reports on affordable rental housing.

Agency 120

Agency Real Estate Print Pitching 120

Sword and the Script

APRIL 2, 2024

Cision moves to eliminate the HARO brand Cision is pressing forward with the elimination of the Help a Reporter Out (HARO) brand. Reporters were getting more emails than ever – and traced many of them back to Vocus. When I arrived, all the angry reporter calls that used to our support line were re-routed to me. Click To Tweet 2.

Reddit 183

Reddit Software B2B Technology 183

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print 48

Print Newspapers Interviews Journalism 48

Bianchi Biz Blog

FEBRUARY 1, 2024

Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal. While online platforms wield influence, traditional media such as newspapers and television maintain substantial power. million in print and 3 million online subscribers.

Marketing 107

Marketing Newspapers Print Corporate 107

Communications Conversations

AUGUST 27, 2019

We grew up having AP Style beat into our heads by bosses and reporters. It began as a way to standardize rules around editing based on mass media–specifically, mainstream print media. People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. And, for good reason.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Stephen Waddington

JULY 11, 2017

The 136 page report is available as a free download. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%). Media relations with print newspapers/magazines are still stronger than expected. #5

Communications 115

Communications Publicity Survey Newspapers 115

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Judy: To create brochures, we used to have to go to a printing press. Judy: I also went to UF, but studied journalism.

Leadership 159

Leadership Conference Local International 159

Cision

MAY 4, 2016

We define media very broadly, from traditional print media to the gossipmonger with a following on social media. A reporter is in pursuit of a given story; we coach a client to help tell that story. I spoke the other day with a friend who is a Fox News reporter. I always thought I’d be…a teacher, then an AP statehouse reporter.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Cision’s State of the Media 2016 Report found that 93 percent of journalists prefer to receive pitches via email.

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

DECEMBER 4, 2015

At my first agency job in New York, I worked alongside a media relations specialist who wanted each of his annual coverage reports to be as thick as a phone book. Now that’s a coverage report,” he would say. I emailed the reporter.”. Most reporters prefer e-mail. Will it run in print?”. million circulation.”.

Print 120

Print Interviews Pitching Conference 120

Stern + Associates

JANUARY 29, 2024

But social platforms are totally different from newspapers or websites: they require small, bite-sized presentations of news, increasingly in video rather than text form (though they will usually link text-based articles on the media outlet’s website).

Strategy 131

Strategy Publicity Media Video 131

Waxing UnLyrical

MARCH 20, 2013

It is sure to upset some people as it could potentially blur the line between advertising and reporting done by that outlet. Newspapers have been losing revenue for years, mainly to Internet traffic. The industry panicked and tried to shoehorn the model it had used since Gutenberg invented the printing press.

Print 95

Print Advertising Advertising Newspapers 95