Stephen Waddington

APRIL 14, 2020

A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. According to the Reuters Institute for the Study of Journalism, local media is down by 50% and national media by 30%. The split in advertising is roughly equal.

Print 102

Print Newspapers Crisis Local 102

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Neither has been replaced by a sustainable model.

Local 112

Local Report Newspapers Government 112

Cision

NOVEMBER 28, 2017

According to a study by Outsell , more than 70 percent of small and large marketing firms rated earned media at least equal to, if not more effective than, paid media. Grassroots and word-of-mouth campaigns work best for gaining the trust and increasing the confidence a consumer has in a brand. And companies are taking notice.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. If you are a new tech PR intern, study the above terms to prepare for that first day. It’s the final paragraph of a press release that contains background on the company in question.

Agency 192

Agency Internal International Pitching 192

Cision

SEPTEMBER 22, 2015

More than half of journalists surveyed in Cision’s recent Social Journalism Study believe that they would not be able to carry out their work without turning to their social media accounts for help. Read the full-length study today! billion monthly active users (1.2 Want more insight on how journalists view and use social media?

Journalism 120

Journalism Social Media Media Study 120

Buzzstream

NOVEMBER 19, 2024

Think data studies, press releases, and expert commentary. Although digital PR can yield TV, radio, and print coverage, it is mainly concerned with digital coverage. Traditional PR builds and maintains an organization’s image in offline (aka “traditional”) media coverage, including TV, radio, newspapers, and magazines.

Digital PR 71

Digital PR SEO Radio Guidelines 71

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

PRSay

MAY 8, 2018

Judy: I also went to UF, but studied journalism. I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Judy: To create brochures, we used to have to go to a printing press. From there, I did freelance PR work for several health care organizations.

Leadership 159

Leadership Conference Local Internal 159

Stephen Waddington

JULY 11, 2017

It’s the most detailed and robust longitudinal benchmarking study available that characterises the challenges and opportunities facing our profession. 4 Channel shift from print to social exaggerated. Other online communication comes second (83.1%), followed by press and media relations with online newspapers and magazines (82.4%).

Communications 115

Communications Publicity Survey Newspapers 115

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance.

Meeting 98

Meeting Media Print Enterprise 98

Cision

NOVEMBER 21, 2017

Recent studies by Forrester suggest that 40 percent of consumers in both the B2B and B2C space have a high willingness and ability to shift current spends. Listen to Increase Customer Spend. Empowered customers are on the move. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Print Local 120

Communications Conversations

OCTOBER 5, 2022

I’m one of the few every day hard copy subscribers of a newspaper in America. I don’t have any scientific studies to back this up, but I believe that will lead to them either being 1) More active readers when they’re older, and/or 2) More informed citizens. Every time they put words in print.

Newspapers 106

Newspapers Print Web Study 106

The Hoyt Organization

SEPTEMBER 21, 2024

Providers are grapling with how to leverage AI to better study predictive analytics and develop personalized treatment plans. 3D printing is being used to create personalized prosthetics and implants for patients. Read the full case study here. One possiblity is the use of blockchains to be in compliance with HIPPA.

Healthcare 90

Healthcare Industry Strategy Case Study 90

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally.

Newspapers 130

Newspapers Social Media Data Consumer 130

Sword and the Script

SEPTEMBER 8, 2020

Some of the studies are surveys I’ve helped field, like the annual JOTW survey , however, most are by contributors or organizations from around the community. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Advertising is a distant third.

Survey 114

Survey Industry Leadership Study 114

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Sword and the Script

APRIL 2, 2024

The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Agility adds “Intelligent Insights” Agility PR Solutions announced a new AI feature called, “Intelligent Insights.”

Reddit 183

Reddit Software B2B Technology 183

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. He replied that he hasn’t read a newspaper in years. I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Stephen Waddington

SEPTEMBER 29, 2021

None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The print edition went monthly in 2013, and bi-monthly in 2016.

Industry 153

Industry Publicity Agency Community 153

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. Neither has been replaced by a sustainable model.

Local 59

Local Report Newspapers Government 59

Communications Conversations

MAY 8, 2017

Based on the social sharing and online-driven world we now live in, online PR placements are more valuable in many ways than the print version. Are there really enough newspapers with paywalls to make this a legitimate issue? Not so great for PR. But, if there’s a paywall, that’s all negated. WaPo has one.

Newspapers 60

Newspapers Media Print Social Media 60

Communications Conversations

AUGUST 11, 2017

SUPPORT: A Pew Research Center study claims that total weekday circulation for U.S. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. FACT: Local media continues to struggle as well.

Media Relations 87

Media Relations Media Local Leadership 87

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Flatiron Communications

DECEMBER 14, 2015

One of the bigger questions that emerged from last week’s Business Insider Ignition conference revolved around whether traditional television will endure the same pain as the newspaper industry has. TV will soon feel newspapers’ pain.” The post Will Television Follow Newspapers’ Fate? CEO Les Moonves.

Television 28

Television Newspapers Conference Retail 28

PRSay

SEPTEMBER 9, 2016

Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). They are also much more likely to use traditional media for sports coverage – 49% go to TV for sports, 26% read about their teams in print newspapers. Millennials. Media Consumption.

Newspapers 60

Newspapers Print Sports Consumer 60

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. In fact, if these numbers are accurate, the USA Today went from a print pub circ of 1,424,000 in 2013 to just 299,000 in 2015. photo credit: “BS” on newspaper box via photopin (license).

Media Relations 60

Media Relations Media Newspapers Print 60

Polaris

SEPTEMBER 2, 2015

If it’s a print journalist, read their articles. Study them and find out: Do they come to the interview prepared? Spend time reading the business pages of the newspaper, watching the evening news, or reviewing your favourite online news source. What have they written about similar topics? Why do you think they chose them?

Interviews 100

Interviews Media Sports Training 100

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M. Broom, David M.

Government 103

Government Education Print Ethics 103

Solo PR Pro

JULY 5, 2022

I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. I write a lot of case studies and blog posts for clients, so I usually have a handful of interviews with customers or subject matter experts. Anne Isenhower, Anne Isenhower Communications. ” I break around 11 a.m.

Meeting 97

Meeting Writing Pitching Case Study 97

Sword and the Script

OCTOBER 22, 2019

There’s no shortage of opinions on how the budget should be allocated – I offer some views on this at the bottom of this post – but what I thought would be really helpful is reviewing some benchmarks from studies. The consulting and tech analyst firm polled 340 marketing executives across the US and UK for its study. Talk to Us !

Marketing 72

Marketing Survey Study B2B 72

Mark My Words

JUNE 15, 2018

This was a story in The Sun, a New York newspaper, a penny dreadful, 1835. It generated a huge conversation and when it was declared a hoax, The Great Moon Hoax, a month after by an opposing publication so newspaper proprietors still fight as they did then, it had to be reprinted. Okay, it’s an extraordinary slide.

Policies 60

Policies Industry Newspapers Interviews 60

Sword and the Script

MAY 9, 2017

I seem to remember having both print and broadcast media in attendance. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . It was a dignified ceremony and an honor to see the performers – who were incredibly talented and worked very hard at their skill – to say the Pledge of Allegiance.

Publicity 108

Publicity Radio Crisis Crisis Communications 108