Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. It expresses an opinion on a specific topic and appears in newspapers or online publications.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds. As a guy who wrote for dozens of newspapers in the 1980s, I can report (get it?)

Journalism 41

Journalism Real Estate Print Newspapers 41

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Speak to your community resources, such as historical societies, libraries and newspapers. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Brand 48

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process?

Radio 60

Radio Local Meeting Journalism 60

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

Case Study 201

Case Study Viral Crisis Newspapers 201

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Needless to say, the gallery had to order more prints. But think of it this way. But for the publicist, subtlety is rarely helpful.

Brand 60

Brand Branding Film Print 60

Cision

JUNE 21, 2017

It’s like a newspaper,” said Frank, a former print reporter. “It The post How to Create Viral Content That Wants to Be Shared – in 6 Steps appeared first on Cision. It made me feel good.’”. Snapchat in a Snapshot. Snapchat is the new kid on the block of sorts. It’s fun, it’s hip – but it’s also challenging.

Viral 112

Viral How To Storytelling Facebook 112

Prowly

MARCH 3, 2025

For example, a local newspaper mentioning your product wont carry the same weight as a Newsweek feature on your brand. Be sure to check mentions in print magazines, radio programs, and televisionespecially if you're working with international clients or need to track local newspaper coverage across different regions.

How To 104

How To Media Print Crisis 104

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

OCTOBER 22, 2016

Viral Marketing: The Hope, Hype and Helplessness. The top spot in an organic search is many ways what page 1 above the fold in a printed version of a newspaper used to be many years ago. Even knowing pop-ups work, I’ve been taken aback by just how many new subscriptions I’ve gained merely by providing a subtle nudge.

Web 60

Web Google Mobile B2B 60