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But more than that, I want to maximize the wealth of knowledge, experience and talent that already exists here at Solomon McCown and focus it on becoming the leading publicaffairs firm in the northeast corridor. My daily newspaper of choice is…The Boston Globe. What drew you to the area of government relations?
Firms also have a whole range of specialties, from crisis communications to publicaffairs to research and analysis. I shared some practical tips for doing just that in my book, Gaining the Publicity Edge: An Entrepreneur’s Guide to Growing Your Brand Through National Media Coverage.
I worked for my school newspaper, and when I joined the Marines I was a publicaffairs officer. We ran a base newspaper. There was a radio station. As a publicaffairs officer, you’re working to make sure that people understand the implications of the decisions that they’re making.
Understanding local sentiments and being responsive to public concerns are key to effective crisis communication. Radio, especially through smartphones, is experiencing increased internet-based listenership, marking a shift from traditional devices. The number of online newspaper readers has also decreased to 30.5% of Italians.
She says she worked in radio long before earning a commission, but the Navy saw fit to assign her as a weapons officer. Incidentally, her arrival at her first duty station in the Philippines coincided with a volcanic eruption and, in need of communications help, her commanding officer reassigned her to publicaffairs.
I’m a former journalist turned public relations practitioner. I spent the first third of my career working for newspapers. In the newspaper business, I did have one, and I really thought I’d lose my job over it. The publisher of the newspaper wanted me to do one story that just crossed a line for me.
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