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The key to public perception, publicaffairs, and public relations. A lot of effort in public relations and marketing communications goes into influencing what people think, but influencing what people think about is equally, if not more important.
Given my background and our legislative successes, I feel like we are in a unique position to expand our publicaffairs practice. . You’ve worked with a number of publicaffairs organizations. With so many people today getting their news from social media, it is the best way to reach people and get stories to go viral.
When I worked for the Army, one of my civilian colleagues in publicaffairs made a misstep about how she portrayed an issue very sensitive to those serving in uniform. Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos.
Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven publicaffairs agency, correct? This is where you have an industry that may not be forefront every day, but has a huge publicaffairs consequence that needs to be evaluated through our geopolitical risk framework.
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