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Public Relations Review

PR for Anyone

I created a system I call the Get PR Famous Formula that is a proven to work. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast.

Publicity 331
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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. I didn’t fully realize that until I happened to hear a third-party pundit explain the process on a radio show.

Crisis 323
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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. A third will summarize the aggregation of mentions the system has collected. Perhaps that’s true.

Print 158
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PR 101: How to Pitch The New York Times

Cision

Barring bouncebacks, the email system is likely still working, the reporter or editor just isn’t interested. Radio silence is common, and can be a telling response in itself. There is no other newspaper like The New York Times. There is no other newspaper like The New York Times. Know the paper.

Pitching 120
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Back to School Media Pitches

PR for Anyone

The system works! So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. If you are in the medical profession, we can talk about, going back, I know masks are optional in most school systems now. PR FOR ANYONE. Transcript.

Pitching 130
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Crisis PR Lessons From The Iowa Caucus

ImPRessions - Crenshaw Communications

Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. I didn’t fully realize that until I happened to hear a third-party pundit explain the process on a radio show.

Crisis 156
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What is Media Monitoring and Why Does it Matter?

Beyond PR

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. The same was true for watching hours of TV news or listening to shows on the radio. What is Media Monitoring?

Media 75