Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Culpwrit

FEBRUARY 20, 2020

A few decades ago when the political world was far more civil, I covered government and politics for a small newspaper in southern Indiana. When it was time to move on, my two strongest references came from the […]. It was a great job since I met and interviewed hundreds of elected officials and political candidates.

Social Media 87

Social Media Newspapers Media Government 87

Cision

MARCH 22, 2016

I wanted to be a writer from an early age and after I completed a National Council for the Training of Journalists (NCTJ) course when I was 18, I started working for my local newspaper in Cheshire, England, where I lived. Where do you find expert sources to reference in your stories?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

FEBRUARY 15, 2016

Do you want your news release to serve as an event reminder to local newspapers or TV stations? Include multimedia, like videos or infographics, that reporters can reference in their stories, before or after your conference takes place. Want to take it one step further?

Conference 120

Conference How To Infographics Leadership 120

Prowly

APRIL 10, 2025

Brand visibility refers to how easily and frequently (potential) customers see, recognize, and remember your brand. To get featured in online publications, newspapers, TV, radio and broadcast media, you need to have something worth talking about. Let's find out. And once you do, reach out to the right journalists to cover your story.

Brand 104

Brand Branding How To Measurement 104

Flack's Revenge

DECEMBER 5, 2017

” Run an ad in a newspaper and it needs to be labeled as an ad. I definitely cautioned students in my university classes against using these types of sources as credible references in their papers/projects. Yet they’re really simply PR pieces. Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper. A recent change to AP Style: use the % sign when paired with a number.

Publicity 111

Publicity Writing Construction Guidelines 111

Maxim Behar

JANUARY 29, 2025

Therefore, they rely on traditional mediatelevision, newspapers, and radio to convey their messages. Secondly, I refer to this government as a "Government of National Salvation," similar to those in Poland in the 1990s, as well as in the Czech Republic, Hungary, even in Bulgaria at certain points in the past.

Government 59

Government Radio Newspapers Communications 59

Prowly

FEBRUARY 3, 2025

Brand recognition refers to the ability of consumers to identify a brand based on visual or auditory elements, such as logos, jingles, slogans, packaging, brand colors, and similar things, without needing to hear the brand's name. Power up your brand recognition strategy by pitching to the right media and measuring key metrics.

Brand 104

Brand Branding How To Measurement 104

PRSay

SEPTEMBER 5, 2017

For every crisis and creepy thing you read in the newspaper, see on the web or hear in the news from organizations of any size, you better believe there is a public relations or professional communicator in on the discussions and the decisions. I refer to this as incremental de-ethicization. Core Value No.

Ethics 126

Ethics Construction Newspapers Crisis 126

PR Fuel

NOVEMBER 11, 2021

A press release refers to written communication that reports news related to an organization. Advertising refers to marketing communication that employs openly sponsored and non-personal messages to promote products, services, or ideas. This guide highlights the key differences between a business press release and advertising.

Advertising 105

Advertising Advertising Writing Product Launch 105

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Cision

DECEMBER 7, 2015

For example, a press release or influencer communication referring back to the Quora answer is likely necessary. Ask yourself how newspapers were aware of Obama’s or Clinton’s Quora comments. The tradeoff is that you have to generate further distribution of your messaging. Or Graham’s Sidewire content for that matter.

Social Media 120

Social Media Reddit Media Twitter 120

Cision

DECEMBER 4, 2015

Instead, I prefer to place one outstanding story in the right outlet – be that a national newspaper or a top-tier trade – as opposed to a publication that’s widely circulated but rarely read. I know because the drafts often contain a passing reference to a fax machine and sometimes even call for a press conference.

Print 120

Print Interviews Pitching Conference 120

Marketwired

DECEMBER 21, 2015

Fifty years later the newspaper industry adopted the word to refer to “a unit of writing that can be used over and over without change.” The History of the Boilerplate and 7 Tips on Writing One. Back in the mid-1800s, boilerplates were the steel plates that were used to make steam boilers for ships.

Writing 100

Writing Blogging Newspapers Travel 100

5W PR

APRIL 19, 2021

What catches one’s attention when they are flicking through a magazine or newspaper? Press photos refer to any photograph taken for public release. However, the power and importance of professional photos to the PR industry cannot be overstated. Surely it is stories accompanying professional photos that get one’s attention.

Infographics 88

Infographics Newspapers Study Brand 88

Polaris

MAY 19, 2015

Above the fold” comes from the newspaper business and refers to the top half of a broadsheet newspaper—basically the most important news of the day. Your landing page is more likely to survive the Blink Test if you place the most important information “above the fold.” 8: Redirect to a Thank You Page.

eBook 100

eBook Newspapers Writing Print 100

Maxim Behar

FEBRUARY 9, 2023

The first thing he asked me was how to say “ben dod” (cousin - from Hebrew) and when i told him that an apostrophe in the middle of the word can change its whole meaning, making the opposite person feel closer, he has started using it ever since.

Meeting 119

Meeting Hotels Newspapers Travel 119

The Resolution Blog

JULY 9, 2018

You’ve got a hit in an online newspaper?—?brilliant?—?that’s How about referring to coverage in any sales, onboarding or confirmation emails? brilliant?—?that’s that’s great. But what if you could double the amount of people that see the great review? Or even just making people feel good about who they work for?

Retail 168

Retail Internal International Twitter 168

PRSay

APRIL 28, 2023

During a PR internship, the student had helped arrange a newspaper story about a nonprofit that helped people with missing limbs learn to waterski. In her case, a spin instructor at the gym referred her to his wife, who owned a boutique PR firm and took on freelancers. Somebody knows somebody,” she said.

Nonprofit 68

Nonprofit LinkedIn Newspapers Local 68

The Hoyt Organization

AUGUST 15, 2024

Misinformation refers to incorrect information, while disinformation is intentionally using fake information. Declining Public Trust of News There has been a significant decline in the public’s trust of traditional forms of news media, whether cable television, newspapers, or online news organizations.

Reddit 92

Reddit Television Viral Social Media 92

Sword and the Script

SEPTEMBER 7, 2021

For your reference, Prowly is based in Warsaw, Poland and the tool is probably better in the European theater than in the U.S. Meltwater starts at $4,000 (annually). Agility PR starts at $1,000 (annually). Propel starts at $199 (monthly, ~$1,200 annually). Prowly starts at $189 (monthly). Print circulation drops again. Beyond Bylines ).

Software 91

Software Print Tools SEO 91

PR Fuel

DECEMBER 7, 2021

The term boilerplate is an old newspaper terminology that refers to standard text that is repeated. The body starts off by providing facts, figures, and quotes from key shareholders. These pieces are useful for a journalist crafting a story. Boilerplate.

Writing 105

Writing Construction Newspapers Storytelling 105

Bianchi Biz Blog

MARCH 7, 2022

I think this article is one we’ll reference back to for quite some time. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. It covers many big issues in a digestible way.

Meeting 81

Meeting Automotive Media Transportation 81

MaccaPR

SEPTEMBER 9, 2019

Popeyes welcomed it when newspapers and local TV news outlets around the country (such as USA Today, as seen in the image at right) held their own taste tests of Popeyes vs. Chick-fil-A chicken sandwiches, even though there was no way to predict who would come out on top. 3 – Let Go of Control on Social (Within Reason).

Twitter 105

Twitter Marketing Social Media Viral 105

Polaris

SEPTEMBER 2, 2015

It was a memorable sound bite, a reference to Mayweather’s long, disturbing history of domestic violence , and a fitting comment for a woman who almost single-handedly elevated the popularity of women’s fighting. In addition to prep, practice and relying on your instincts, watch other spokespeople in action.

Interviews 100

Interviews Media Sports Training 100

PRSay

SEPTEMBER 28, 2017

Point of reference matters more than facts. would be comfortable reading about our actions, decisions and discussions on the front page of tomorrow’s newspaper, on television or in social media. Openness, accessibility — Be available, for the disasters as well as the ribbon cuttings. Be available. Be willing to respond.

Ethics 90

Ethics Construction Guidelines Television 90

Mindful Marketing

MAY 21, 2023

For the sake of brevity but at the risk of some awkward acronyms, I’ll refer to these kind contributors anonymously as CCP, JSPM, and JEC, respectively. One person is a Christian church pastor; the others are Jewish – a software project manager and an executive coach. Here are their reflections on the ads.

Advertising 91

Advertising Advertising Television Radio 91

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Fortunately, there’s a solution. Share Tweet Share.

How To 69

How To Journalism Radio Newspapers 69

Mora Communications

MAY 7, 2015

Whereas you don’t approach a blogger in the same way you would the editor of a newspaper, your presentation still needs to include the same basic compelling elements. He was looking for the validation and credibility that comes from being featured on TV, radio as well as in magazines and newspapers, which we focus on.

Social Media 49

Social Media Newspapers Media Pitching 49

Waxing UnLyrical

MAY 27, 2011

For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). I did reference Gini Dietrich ‘s blog post of what to look for in a PR pro/agency when hiring one. After we chose one, it did not go very well. If you are not local, tell me how you think we can work together?

Brand 76

Brand Branding Local Interviews 76

PR Conversations

JULY 11, 2014

Public relations is frequently presented in a dim light; “entering the dark side” is how journalists refer to working in/with PR. East’s satirical civil rights stance in the Petal Post newspaper, the French resistance, and anti-road campaigners of the 1990s.

Publicity 73

Publicity Conference Internal International 73

PR in High Definition

APRIL 25, 2018

Of course, online articles cannot be so easily thrown away as a newspaper. The Founding Director of the Life Sciences Project at Harvard Business School once referred to the permanent availability of information online as a “digital tattoo” – but there are ways to help them fade. That’s a fineable offence!

Privacy 63

Privacy Newspapers Data Reputation 63

Critical Mention

AUGUST 27, 2019

The most popular including online newspapers, magazines, blogs, trade publications and forums. . With that said, you should make sure that you create a positive relationship with reporters, influencers, customers or anybody else who references your business across their media. These conversations can form on a variety of mediums.

Media 60

Media Sports Radio Newspapers 60

Sword and the Script

JANUARY 3, 2023

Here are a few examples: Edward Bernays: Edward Bernays is often referred to as the ‘father of public relations.’ There is a Rachel Miller associated with “Moolah” but I’m not certain this is the person to which ChatGPT is referring. Brian too, but he’s jokingly referred to himself as a recovering PR person for 15 or more years now.

Interviews 113

Interviews Publicity Technology Social Media 113

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. In business, everyone wants to kick a little butt. For your business, kicking butt will mean something different.

Measurement 100

Measurement Advertising Advertising eBook 100

Mark My Words

APRIL 26, 2022

Like somehow they were taking references from The Crown rather than the modern handbook of how to look contemporary and future-thinking and not being anachronistic,” he added. “If An editorial in the Vincentian newspaper of St Vincent and the Grenadines said Barbados had shown it could be “easily accomplished”.

Handbook 60

Handbook Tourism Government Exercises 60