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5 Lessons Marketers Can Learn from the Popeyes/Chick-fil-A Chicken Sandwich Twitter Wars

MaccaPR

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its.

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How PR Can Combat Misinformation and Disinformation

The Hoyt Organization

Misinformation refers to incorrect information, while disinformation is intentionally using fake information. Declining Public Trust of News There has been a significant decline in the public’s trust of traditional forms of news media, whether cable television, newspapers, or online news organizations.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

User Experience (UX) refers to the overall experience people have while interacting with a product or service. Brand mentions refer to instances where an organization’s name, product, or service is discussed or referenced in media content. They leave positive reviews, refer new customers, and even create content on your behalf.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. Backlinks: 265 Referring Domains (RD), according to Ahrefs.

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State of Digital PR Report (2025)

Buzzstream

Section two and three are usually larger media lists so they get less personalization name and reference to their beat. Amelia Selby PR Manager, SEOTravel Campaigns are much less likely to go ‘viral’ in today’s media landscape and most PR campaigns get significantly less links than they used to.

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Media 102? A brief update to media 101

PR in High Definition

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

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How an SEO Pro Saved a Dying Company Using BuzzStream

Buzzstream

Discovering the Potential I knew that I needed to do something that was fast and had a good chance of gaining some kind of virality, so that my efforts were compounded and could produce outsized results for the effort. After days of research, I realized that the answer was not to go after pest control bloggers, because guess what?

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