The Resolution Blog

DECEMBER 20, 2015

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. There are 118 links back to the John Lewis website too – really helping boost the site’s visibility in Google ahead of the key retail period of the year.

Retail 120

Retail Viral Newspapers YouTube 120

MaccaPR

FEBRUARY 19, 2018

USA Today and TV stations ravaged the CrossFit brand (a typical headline in a UK newspaper: “Booty Shame: CrossFit trainer blasted for sharing snaps of female clients bent over in the gym”). One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Facebook page ) and.

Instagram 98

Instagram Crisis Local Privacy 98

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. For example, a fragrance retailer, Aroma Retail, created a Superbowl-scented candle to pitch around the Superbowl. Coverage: New York Post, The Scotsman, National World, The Star, London World, and many regional UK newspapers.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flatiron Communications

MAY 29, 2015

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. But think of it this way.

Brand 60

Brand Branding Film Print 60

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

Mark My Words

SEPTEMBER 11, 2015

The equivalent to the ‘surgery causes Alzheimer’s’ finding would be an economist deducing a rise in retail consumption on the basis that people in September wear more clothes than they did in August. As the election outcome demonstrates newspapers have the potential to shape some quarters of public opinion.

Journalism 60

Journalism Viral Retail Newspapers 60