Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Ishmael's Corner

SEPTEMBER 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? Techniques For Effective Business Communications.

Newspapers 60

Newspapers Video Storytelling Journalism 60

PRSay

MAY 12, 2021

Join PRSA and Ann Wylie at Master the Art of Storytelling , our persuasive-writing workshop, starting May 17. Our readers receive the data equivalent of 174 newspapers a day — ads included, according to a study by USC’s Annenberg School for Communication. Save $100 with coupon code PRSA21! The key is to make our content more creative.

Creativity 186

Creativity Writing Storytelling Study 186

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 140

Tools Communications Storytelling Newspapers 140

Ishmael's Corner

MAY 1, 2019

The Art Of Storytelling In Business Communications And Public Relations. This headline from Bloomberg showed up in my Twitter feed yesterday (h/t Dorothy Crenshaw): “Public Relations Jobs Boom as Buffett Sees Newspapers Dying” Let’s start with the headline, which is technically accurate.

Journalism 105

Journalism Newspapers Storytelling Twitter 105

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

Communications 192

Communications Sports Journalism Fashion 192

PRSay

JULY 9, 2024

Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute.

Writing 172

Writing Creativity Newspapers Sports 172

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option.

Social Media 227

Social Media Newspapers Reputation Community 227

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.

Branding 122

Branding Brand Newspapers Media 122

PRSay

SEPTEMBER 10, 2024

The inverted pyramid has been proven in the lab, again and again, to reduce readership, slash understanding, minimize engagement, shrink sharing and keep readers from finishing your message ( American Society of Newspaper Editors, Newspaper Association of American, Poynter Institute, Reuters Institute ).

Writing 161

Writing Newspapers Web LinkedIn 161

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.”

Agency 192

Agency Internal International Pitching 192

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR? I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

PRSay

FEBRUARY 21, 2023

Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. I thought, ‘I really like what they’re doing. I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb.

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Have a fundamental understanding of converged media. Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

Ethical Voices

MARCH 10, 2025

Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. We just had a newspaper in Bartlett, Texas, close. And it just folded.

Ethics 46

Ethics How To Newspapers Agency 46

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

Ishmael's Corner

OCTOBER 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

Travel 60

Travel Newspapers Storytelling Communications 60

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture. original sound – We are a newspaper.

B2B 138

B2B Branding Brand B2C 138

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper.

Publicity 111

Publicity Writing Construction Guidelines 111

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

Storytelling 60

Storytelling Newspapers Writing Communications 60

Cision

MAY 4, 2016

It’s all storytelling. I find that some young professionals don’t read newspapers or influential websites. My daily newspaper of choice is…The New York Times. I still have hundreds of friends among news people across the nation. What constitutes a successful media strategy? How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

Ishmael's Corner

DECEMBER 14, 2014

A post scheduled for next week calls it the best daily newspaper in the country. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' Why devote so much energy to a story that only resonates with intelligentsia and high-brow journalists? Dec 7 Revolt at the New Republic.

Journalism 104

Journalism Storytelling Energy Newspapers 104

PRSay

JUNE 5, 2023

Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. When the show was gearing up, I got texts from friends all over the country sending me screenshots of mailers and newspaper inserts with my face on them. You can’t buy that kind of promotion.

Storytelling 60

Storytelling Tourism Travel Local 60

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. You shouldn’t only be pitching to traditional media like TV and newspapers but also leveraging non-traditional platforms to reach consumers like podcasts, blogs and social media. They can be aspirational stories, relatable or educational.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MARCH 31, 2016

I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? If I could have lunch with anyone, it would be…obviously, someone who will pick up the bill. Or maybe the director William Friedkin. The thing that gets me up in the morning is…nagging guilt that the afternoon just won’t cut it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183