PRSay

APRIL 2, 2025

The feature-style story structure draws more readers, gets people to read longer and increases satisfaction with the message and the brand, according to studies by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America, Reuters Institute and more.

Writing 88

Writing Newspapers Examples Training 88

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Storytelling intrigues me. “Storytelling is one of the many things that define and bind our humanity,” according to this article on the history of storytelling. Storytelling is hard until we’ve practiced enough to make it easier. Look at newspaper “stories” today? I believe it.

Storytelling 100

Storytelling Resources Journalism Examples 100

Ishmael's Corner

SEPTEMBER 6, 2016

The Art Of Storytelling In Business Communications And Public Relations. Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? Techniques For Effective Business Communications.

Newspapers 60

Newspapers Video Storytelling Journalism 60

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” You can thank your Broca for helping you sort through the data equivalent of 174 newspapers every day, ads included, without having to process every word. I’ve had it!

Tools 141

Tools Communications Storytelling Newspapers 141

Ishmael's Corner

SEPTEMBER 28, 2014

That’s why I was intrigued when I heard that Muck Rack (in cooperation MDC Partners) surveyed a cross section of journalists — newspapers, magazines, trade publications, etc. — This has less to do with the actual business storytelling and more about how The Man measures journalists. to learn how they like to be pitched. is beyond me.

Pitching 146

Pitching Survey Storytelling Newspapers 146

PRSay

FEBRUARY 7, 2024

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

JULY 9, 2024

Feature leads have been proven in the lab again and again to outperform traditional news leads in research by the Poynter Institute, the American Society of Newspaper Editors, the Newspaper Association of America and Reuters Institute.

Writing 173

Writing Creativity Newspapers Sports 173

Cision

JUNE 21, 2016

Going into college I just knew that I would be a reporter at a newspaper. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. What drew you to the field of PR? I’ve always been really strong in English so I thought that was my only option.

Social Media 227

Social Media Newspapers Reputation Community 227

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. If social media platforms and newspapers “can throttle back the rate of infection by information super-spreaders, that will solve a lot of the problem,” Newmark said. “I

Ethics 174

Ethics Communications Nonprofit Journalism 174

Prowly

FEBRUARY 3, 2025

Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. 5 Focus on niche media outlets Instead of promoting your accounting software to your local newspaper, try to reach websites and news outlets that cater to accountants, HR specialists and similar professionals.

Branding 104

Branding Brand How To Measurement 104

PRSay

NOVEMBER 7, 2019

I don’t think newspapers will exist as we know them, and TV will be changed a great deal, too. For example, reading the newspaper or seeing news on TV today, I can tell when someone has good knowledge of what they’re trying to convey. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com.

Public Affairs 151

Public Affairs Publicity Newspapers Storytelling 151

PRSay

SEPTEMBER 10, 2024

The inverted pyramid has been proven in the lab, again and again, to reduce readership, slash understanding, minimize engagement, shrink sharing and keep readers from finishing your message ( American Society of Newspaper Editors, Newspaper Association of American, Poynter Institute, Reuters Institute ).

Writing 162

Writing Newspapers Web LinkedIn 162

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Authentic Storytelling Project. ” Finally, writer Christoph Trappe also includes a handy index of social media, content and storytelling terms that are very helpful for clients and agencies. Better Writing Blogs. Smart Blogger.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Actually the term originates with metal printing plates of prepared text that were distributed to local newspapers. When a journalist decides to transition to public relations, they say they’re “going over to the dark side.”

Agency 192

Agency Internal International Pitching 192

Cision

JANUARY 28, 2016

But the newspaper climate has changed. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. What role do you think storytelling plays in PR? I always thought I’d be… a newspaper reporter. So when I had an opportunity to join Sitrick & Co.,

Journalism 120

Journalism Newspapers Writing Report 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Big Data 167

PRSay

FEBRUARY 21, 2023

Even as a kid, I used to watch TV news from around the world and take my dad’s newspaper and try to read it,” he said. “I Growing up on a small farm in Alabama, Ken Melton’s main entertainment was news. I thought, ‘I really like what they’re doing. I don’t know how to get there, but I’m going to try.’” Melton was guest speaker for the Feb.

Storytelling 68

Storytelling Writing Journalism LinkedIn 68

Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It was, essentially, an internal newspaper for the University of St.

Case Study 113

Case Study Journalism Study Instagram 113

Cision

APRIL 21, 2016

Have a fundamental understanding of video storytelling. My daily newspaper of choice is…Google. What advice do you have for those looking to begin a career in PR? Have a fundamental understanding of converged media. Rapid Fire Round. I always thought I’d be…in Ohio. If I won the lottery, I’d…go to work.

Local 120

Local Newspapers Internal International 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt. Attribute everything.

Publicity 120

Publicity Storytelling Journalism Viral 120

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.

SEO 94

SEO Google Storytelling Writing 94

Ishmael's Corner

OCTOBER 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. I thought the newspaper was asking me questions about my favorite travel destination. It turned out that the newspaper assumed San Francisco was my favorite travel destination — hey, why else would I live 53 miles south of San Francisco?

Travel 60

Travel Newspapers Storytelling Communications 60

Contently - Strategy

APRIL 19, 2021

At Contently, I think you know how much we value storytelling by now. One of America’s most reputable daily newspapers, The Washington Post , has done a fantastic job of utilizing TikTok to emphasize their exceptional company culture. original sound – We are a newspaper.

B2B 138

B2B Branding Brand B2C 138

Landis PR

AUGUST 29, 2022

The AP Stylebook sets the guidelines for AP Style, which promotes uniformity and consistency for public-facing information, whether it’s a press release, a newspaper story or a corporate whitepaper.

Publicity 111

Publicity Writing Construction Guidelines 111

Ishmael's Corner

AUGUST 23, 2016

The Art Of Storytelling In Business Communications And Public Relations. The typical obit adheres to a formula that goes something like this: He or she passed away Source of fame Key achievements Surviving family There’s a reason that newspapers assign the “obit beat” to newly hired college grads.more.

Storytelling 60

Storytelling Newspapers Writing Communications 60

Cision

MAY 4, 2016

It’s all storytelling. I find that some young professionals don’t read newspapers or influential websites. My daily newspaper of choice is…The New York Times. I still have hundreds of friends among news people across the nation. What constitutes a successful media strategy? How many pitches is he likely to read?

Newspapers 120

Newspapers Journalism Pitching Report 120

Ishmael's Corner

DECEMBER 14, 2014

A post scheduled for next week calls it the best daily newspaper in the country. Uncategorized fairness in journalism NYT storytelling The New Republic problems unfair journalism' Why devote so much energy to a story that only resonates with intelligentsia and high-brow journalists? Dec 7 Revolt at the New Republic.

Journalism 104

Journalism Storytelling Energy Newspapers 104

Cision

JANUARY 19, 2017

Storytelling by recognized, influential people is where PR is heading. You shouldn’t only be pitching to traditional media like TV and newspapers but also leveraging non-traditional platforms to reach consumers like podcasts, blogs and social media. They can be aspirational stories, relatable or educational.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MARCH 31, 2016

I’m a big film buff; and talk about a good storyteller. My daily newspaper of choice is…newspaper? If I could have lunch with anyone, it would be…obviously, someone who will pick up the bill. Or maybe the director William Friedkin. The thing that gets me up in the morning is…nagging guilt that the afternoon just won’t cut it.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). Source: Partisan Politics Complicates PR ). Source: PR Tech Sum July ).

Survey 183

Survey Marketing B2B Study 183

PRSay

JANUARY 9, 2020

When we began this decade, many local newspapers had at least 10 more pages of non-syndicated content than they do today. Yet, in reflection, so much has changed. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities.

Trends 168

Trends Nonprofit Consumer Newspapers 168

The Hoyt Organization

MAY 26, 2024

4 Inspiring Influencer Marketing Campaigns Canadian Brand Sun Peaks Tell Their Stories Through Adventure Photography On Social Media Effective storytelling with compelling narratives establishes the connection between your brand and your audience.

Travel 90

Travel Industry Tourism Hotels 90

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. The New York Times : I’m not big on the old media guard, but the best newspaper in the country (yes, my opinion) delivers the goods. I’m constantly pulling content from the NYT for my storytelling workshops.

Communications 60

Communications Storytelling Web Journalism 60

Presspage

JUNE 19, 2018

TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling. Similarly, visitors are more like to share multimedia content on Facebook and Twitter.

Automotive 117

Automotive Mobile Video Interviews 117