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This environment offers vast opportunities for storytelling in PR and marketing, merging craftsmanship with modern tech. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. The number of online newspaper readers has also decreased to 30.5% Internet engagement is rising, with 89.1%
Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.
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