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With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.
Souza is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, 2023, at the Monona Terrace Community and Convention Center in Madison, Wis. But I remember cutting pictures from the newspaper and Scotch-taping them to my closet door. The still photograph, even as a kid, was something that I gravitated toward.
Whether it’s video, photos or interactive graphics, more visual storytelling can give people deeper insights into a subject. Many of those images show up in magazines, newspapers and blogs, she says. Unfortunately, most of the PR people they interact with send the typical press release, devoid of anything but a few paragraphs of text.
Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Thurston is a speaker at PRSA’s Travel and Tourism Conference, held June 20-23, at the Monona Terrace Community and Convention Center in Madison, Wis. Bring it on! It’s a worthwhile investment.
From internships with the Hattiesburg Convention and Tourism Commission to Merit Health Wesley to the USM Greek Life Office, Kathryn has already witnessed and experienced public relations from many angles. These internships include Jule Collins Smith Museum, Verge Pipe Media and Auburn-Opelika Tourism Bureau.
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