Newspapers Storytelling Viral 
Prowly
FEBRUARY 18, 2025
Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.
Mark My Words
DECEMBER 11, 2014
The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. Where in years gone by the favour of The Sun newspaper was carefully coveted by the political class, today falling foul of the redtop is of little concern to minor celebrities. for a long time.
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David PR Group
OCTOBER 9, 2014
For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Storytelling and compelling visuals, as well as attention-getting video, all need to be considered as we weave our marketing tales.
MaccaPR
AUGUST 26, 2015
Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.
Buzzstream
SEPTEMBER 25, 2024
So, um, a lot of local newspaper and TV, they’re owned by a few corporations and we’re seeing a lot of the growth of syndication networks, a good example that I could share really quick. So yes, there are fewer people to pitch. And then what we’re seeing with media acquisitions. Jaclyn, do you have any response to that?
Buzzstream
JANUARY 7, 2025
Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR. For instance, Reach PLC, one of the UKs largest newspaper groups, operates over 120 regional and national titles.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. After the manager of a Philadelphia Starbucks called the police on two African-American customers who took a table before ordering anything, the video of their arrest went viral, and the brand had a grande crisis in the making.
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