Sword and the Script

MARCH 14, 2025

In the same way that Google replaced newspapers as “the new front page,” generative AI has the potential to unseat search. It’s also about understanding the technology in case generative AI starts floating incorrect information about your clients or employer. Print still drives broadcast; just like old times!):

Publicity 82

Publicity Communications Journalism Google 82

Bianchi Biz Blog

JANUARY 16, 2025

Businesses draw on a large and diverse talent pool, especially in financial services, technology and life sciences. Most influential media for corporate communication in Toronto & Canada Globe & Mail : Canadas national newspaper. The suburban communities have a vibrant manufacturing base.

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

JANUARY 18, 2024

Advanced vehicle technology captivated much of the attention at the recent CES 2024 (formerly known as the Consumer Electronics Show) in Las Vegas as the event enjoyed a major resurgence with more than 135,000 attendees, more than 4,300 exhibitors and more than 2.5 You can see more automotive technology there than anywhere else in the world.”

Automotive 111

Automotive Technology Transportation Trade Shows 111

Deirdre Breakenridge

OCTOBER 3, 2016

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” Who’s kidding who, it’s hard.

Data 0

Data Tools Technology Banking 0

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

5W PR

MAY 4, 2022

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business. Evolution of Blockchain Technology.

Technology 88

Technology Publicity Banking Newspapers 88

Cision

NOVEMBER 6, 2017

In the 1890s, it was called yellow journalism and was a tactic designed by greedy newspaper publishers to sell more newspapers using scandalous (and not necessarily true) headlines. Bridging the Gap Between Technology and Common Sense. The concept of “fake news” is anything but novel.

Google 225

Google Facebook Wikipedia Engineering 225

Deirdre Breakenridge

OCTOBER 16, 2014

Here are the THREE big trends that communications professionals need to pay attention to closely, as they sharpen their skills to handle 21st century communications: Embracing Disruptive Technologies: Social, Mobile, Cloud, and Sensors. It’s not that you want to solely focus on the technology. The disruption is never-ending.

Big Data 250

Big Data Data Education International 250

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. This is the first PR technology company I’m aware of to partner with Google for generative AI.

Print 157

Print Newspapers Google B2B 157

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. For PR practitioners, keeping pace with technology (e.g. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

PRSay

DECEMBER 7, 2023

The findings also suggest that PR professionals continue to play an important role as mediators between experts and reporters, even amid significant technological changes and new business models. The news media will continue to grapple with social, economic and technological changes.

Journalism 189

Journalism Real Estate Survey Report 189

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Bianchi Biz Blog

FEBRUARY 6, 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest or most fun story you have written.

Automotive 74

Automotive Technology Meeting Transportation 74

Shift Communications

NOVEMBER 5, 2014

For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article. Vice President, Marketing Technology. What can’t you afford to have fail?

Measurement 159

Measurement Insurance Insurance Newspapers 159

Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.”

B2B 170

B2B Marketing Survey Newspapers 170

ReimaginePR

APRIL 14, 2020

The electronic data room technology is usually reliable and straightforward to use, which solution enables you to exchange newspapers for your corporation faster, much easier and more securely. The secure data room is a modern day solution just for the control of exclusive capital.

Data 177

Data Newspapers Employee Software 177

PRSay

DECEMBER 14, 2021

a technology company that had its initial public offering of stock in March, says it intends to build a human “co-experience” platform that will be shared among billions of users. Videogame sites like The Sandbox and Illuvium offer frameworks for what could become norms in the metaverse. Roblox Corp.,

Real Estate 158

Real Estate Journalism Construction Newspapers 158

Prowly

DECEMBER 12, 2023

Remember the good ol’ days of cutting out pieces of articles from newspapers and magazines? Since technology has progressed though, it’s nearly certain you’ve been using a dedicated tool to collect mentions and don’t need a scissor and glue combo nearby.

Newspapers 104

Newspapers Technology Tools Analytics 104

Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Use Mobile Destinations.

Community 225

Community Pinterest Mobile Television 225

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. The most popular social media channels in Denmark Facebook : 3.9

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Onclusive

JUNE 29, 2018

KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. KFC went through a highly publicized, somewhat bizarre crisis in the U.K.

Crisis 186

Crisis How To Branding Brand 186

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” That challenge is fairly pervasive across B2B marketing , according to a new survey. They polled 150 senior executives based in the US and UK.

B2B 164

B2B Case Study Survey Content Marketing 164

Cision

APRIL 26, 2016

New tools and technology are always accessible, but if you don’t have a plan for how you will use them, you won’t benefit from them. The tools and technology will come after. If I was stuck on a desert island, I’d…be forced to “unplug” from technology and actually relax. I’ve never looked back. Images via Pixabay: 1 , 2.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

wiredPRworks

FEBRUARY 12, 2018

Did you know Abraham Lincoln was the first technology president ? While there’s lots of talk about our new president being the first to bring technology into White House communications, maybe this reference really belongs to President Obama’s role model, Abraham Lincoln. Today is Abraham Lincoln’s 209th birthday. In 2009, I wrote.

Technology 51

Technology Newspapers Corporate Course 51

Presspage

JANUARY 23, 2018

In May 2004, Tom Foremski became the first journalist to leave a major newspaper, the Financial Times, to become a full-time journalist blogger. He writes the blog Silicon Valley Watcher — reporting on the collision of media and technology. The technology , however, can best be outsourced to specialized companies.

Newspapers 92

Newspapers Financial Print Technology 92

PR Fuel

OCTOBER 8, 2022

Maybe you just started using new technologies in your dental office? Technology. Another industry that can benefit greatly from distributing press releases is the technology industry. By distributing a press release about it, you will inform the publishers of magazines and newspapers that it does, indeed, exist.

Industry 106

Industry Company Real Estate Tourism 106

Cision

NOVEMBER 28, 2017

Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B). When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. For the past seven years or so, I have closely covered the development of automated driving technology and the potential business cases for autonomous trucking.

Transportation 100

Transportation Meeting Newspapers Media 100

Cision

FEBRUARY 26, 2016

How have traditionally print newspapers made sense of the changing media landscape? region’s most widely circulated newspaper and the winner of 47 Pulitzer Prizes, for answers. Ann also discussed how technology has changed how The Washington Post publishes its stories. We turned to The Washington Post , the D.C.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

SEPTEMBER 11, 2017

Institutional investors also have similar segmentation requirements when it comes to the news they care about — a fund could be focused solely on small-cap biotech firms or mega-cap technology firms.

Banking 192

Banking Newspapers Study Company 192

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. New technology is always exciting—but what makes it a good story is finding out how it makes people and companies more productive.

Meeting 94

Meeting Transportation Media Sports 94

PRSay

AUGUST 6, 2019

They do not read newspapers and magazines or watch traditional television. Brands that create Instagrammable experiences like Refinery 29’s “29 Rooms” which offers 29 installations in one interactive house of style, culture, and technology, will engage Gen Z and lend themselves well to social media content that is highly sharable.

Television 158

Television Instagram Consumer Newspapers 158

Cision

MARCH 31, 2016

In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media. But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. My daily newspaper of choice is…newspaper?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It’s no longer just the mainstream media that needs to be taken into account. Take a small coffee company, Candid Cup, for example.

How To 149

How To Social Media B2C Television 149

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

MAY 18, 2017

Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak. While it might be tedious to search geolocation by geolocation for images that can lead us to conversations, the more hyper-local our marketing goals are, the more value this approach will have.

How To 198

How To Instagram Social Media LinkedIn 198