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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Bianchi Biz Blog

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? I have been in journalism all my life starting with interviewing soon-to-be President Jimmy Carter for my high school newspaper.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

I was working for a small DC-based tech agency that had ridden the dot-com trend. The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client.

Print 128
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S&T Live Recap: PRSA Chair Michelle Egan on the Trends, Challenges and Opportunities in the Year Ahead

PRSay

19 to talk about trends, challenges and opportunities for communicators in the New Year. It should be about what is in this technology that can be helpful to us. Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. But also, what some of the challenges are with AI.”

Trends 103
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Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Can you tell us what types of stories, trends or issues are on your radar now?

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 107
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Meet the Media: Jeremy Wolfe, Editor for FleetOwner

Bianchi Biz Blog

Can you tell us what types of stories, trends or issues are on your radar now? I regularly write articles on market reports, industry regulations, information management technology, and operations. I joined my university’s newspaper as a reporter in 2018. Describe the craziest or most fun story you have worked on.

Meeting 89